Service design is the process of planning and organizing people, infrastructure, communication, and material components of a service to improve its quality and the interaction between the service provider and its customers. It combines principles from disciplines like Design Thinking, User Experience (UX) design, human-computer interaction, and service management to create solutions that are functional, usable, desirable, and accessible.

Emotional Design in UX (User Experience) represents a transformative approach to creating products and services that resonate deeply with users.

By crafting experiences that evoke specific emotional responses, designers can foster a sense of connection, satisfaction, and delight that extends beyond mere functionality.

UX is the overall interaction and satisfaction a person derives from using a product, system, or service.

User Experience design focuses on crafting seamless, efficient, and enjoyable experiences for users, emphasizing usability, accessibility, and emotional resonance.

In an age driven by technology, understanding and prioritizing UX has become a cornerstone for businesses aiming to stay competitive and relevant.

The term “User Experience” was first introduced by Don Norman, a cognitive scientist and usability expert, in the early 1990s. At the time, Norman recognized the need for a design approach that went beyond functionality and usability, encapsulating the entire journey and interaction a user has with a product.

His insights laid the foundation for modern UX design, integrating principles of psychology, design, and technology to create holistic user-centered solutions.