Service design is the process of planning and organizing people, infrastructure, communication, and material components of a service to improve its quality and the interaction between the service provider and its customers. It combines principles from disciplines like Design Thinking, User Experience (UX) design, human-computer interaction, and service management to create solutions that are functional, usable, desirable, and accessible.

Emotional Design in UX (User Experience) represents a transformative approach to creating products and services that resonate deeply with users.

By crafting experiences that evoke specific emotional responses, designers can foster a sense of connection, satisfaction, and delight that extends beyond mere functionality.

UX is the overall interaction and satisfaction a person derives from using a product, system, or service.

User Experience design focuses on crafting seamless, efficient, and enjoyable experiences for users, emphasizing usability, accessibility, and emotional resonance.

In an age driven by technology, understanding and prioritizing UX has become a cornerstone for businesses aiming to stay competitive and relevant.

The term “User Experience” was first introduced by Don Norman, a cognitive scientist and usability expert, in the early 1990s. At the time, Norman recognized the need for a design approach that went beyond functionality and usability, encapsulating the entire journey and interaction a user has with a product.

His insights laid the foundation for modern UX design, integrating principles of psychology, design, and technology to create holistic user-centered solutions.

Design Thinking has become a cornerstone methodology for tackling complex problems and fostering innovation across various fields. This human-centered approach to problem-solving emphasizes empathy, creativity, and collaboration, making it an essential framework for anyone looking to create impactful solutions.

Design Thinking originated in the fields of industrial and visual design, evolving into a structured methodology aimed at solving real-world problems. It was later popularized by IDEO, a global design and innovation consultancy, which adapted the framework to be accessible for businesses, schools, and organizations worldwide.

Today, Design Thinking is widely adopted to drive user-centric solutions in areas such as product design, service development, and social innovation.

Design thinking is a user-centered approach to problem-solving that involves empathy, creativity, and experimentation.

The 4D UX methodology is a specific way of applying Design Thinking to user experience design. It consists of four steps: discover, define, design, and deliver, and it addresses almost all facets identifying:

What Industry Leaders Need To Know About Telecom Trends

In 2025, the ongoing digital transformation of the telecom industry will continue to redefine business models and customer experiences.

Industry leaders must anticipate and adapt to breakthrough technologies, particularly artificial intelligence (AI), alongside societal factors like climate change, demographic shifts, and geopolitical challenges.

These forces will push telecom operators to innovate aggressively to stay competitive.

More details at: 9 Critical Telecom Trends In 2025

A long time ago. I discovered Mei Zhang’s post about when it’s the right time to apply specific product design methods.

And, for sure, it’s a common question not just among UX/UI designers, or even professionals design related.

Just keep in mind. As a designer, designing pretty and useful interfaces, and knowing user experience concepts and research methods are not enough to design a product.

You should also include in your capabilities the improvement of business knowledge, technology trends, communication and negotiation skills, etc.

That’s why I consider Mei Zhang’s a useful post, and full of valuable information, that you can take to improve your process since we need a ‘when to use what’ guide on paper or in this case a mind map.

That’s why I’m sure this exercise can help you in many different ways to improve your capabilities in several fields.

So, for each of the different stages of the design process, you will find the right design method to be applied.

More info at: Product design methods in a Mind Map

As the business landscape continues to evolve at a breakneck pace, the role of the CEO has never been more challenging or important. To thrive in today's complex environment, leaders must drive growth and profitability, and adapt to the changing needs of their teams, customers, and the market.

This requires a fundamental reinvention of leadership itself, with a focus on the human aspects that drive true impact. CEOs can create more resilient, innovative, and successful organizations by adopting an "inside-out" approach that prioritizes introspection, emotional intelligence, and empowerment.