This week on Unboxing Ecommerce, James and Jennifer are joined by Robyn Young, an entrepreneur, brand strategist, and founder of Young & Co, an indie creative partner for startups to scaleups. With a career spanning 18 years, Robyn combines strategic thinking with creative magic to build ‘sticky,’ memorable brand ecosystems.
Why Ghia?
Robyn chose Ghia for its strong visual identity, captivating storytelling, and its role in promoting the non-alcoholic lifestyle movement. As a pioneer in the category, Ghia’s approach combines artistry, functionality, and a commitment to creating a lifestyle brand.
Explore Ghia: www.drinkghia.com
Research included these sources
- Ghia: www.drinkghia.com
- Food Republic: www.foodrepublic.com/1361139/ghia-shark-tank-now
- Shark Tank Appearance: www.youtube.com/watch?v=R1b7kNAqwOE
- Forbes: www.forbes.com/sites/jeanettehurt/2024/01/19/ghia-continues-its-dramatic-growth-in-the-non-alcoholic-market
- Pitchbook: www.pitchbook.com/profiles/company/399237-13
- Growjo: www.growjo.com/company/GHIA#revenue-financials
Curated Technology List
- Rise.ai: www.rise.ai
- Recharge: www.getrecharge.com
Other Sites Mentioned
- Liquid Death: www.liquiddeath.com
- Recess: www.takearecess.com
- Anthropologie Volcano Candle: www.anthropologie.com
Connect with Robyn:
- www.thisisyoung.co
- www.linkedin.com/in/robyn-young
- Brand FUps* Podcast: www.thisisyoung.co/podcast
- Waitlist for Robyn’s Book: www.thisisyoung.co/book-waitlist
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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com
