This week on Unboxing Ecommerce, James and Jennifer are joined by Robyn Young, an entrepreneur, brand strategist, and founder of Young & Co, an indie creative partner for startups to scaleups. With a career spanning 18 years, Robyn combines strategic thinking with creative magic to build ‘sticky,’ memorable brand ecosystems.

Why Ghia?
Robyn chose Ghia for its strong visual identity, captivating storytelling, and its role in promoting the non-alcoholic lifestyle movement. As a pioneer in the category, Ghia’s approach combines artistry, functionality, and a commitment to creating a lifestyle brand.
Explore Ghia: www.drinkghia.com

Research included these sources

• Ghia: www.drinkghia.com
• Food Republic: www.foodrepublic.com/1361139/ghia-shark-tank-now
• Shark Tank Appearance: www.youtube.com/watch?v=R1b7kNAqwOE
• Forbes: www.forbes.com/sites/jeanettehurt/2024/01/19/ghia-continues-its-dramatic-growth-in-the-non-alcoholic-market
• Pitchbook: www.pitchbook.com/profiles/company/399237-13
• Growjo: www.growjo.com/company/GHIA#revenue-financials

Curated Technology List

• Rise.ai: www.rise.ai
• Recharge: www.getrecharge.com

Other Sites Mentioned

• Liquid Death: www.liquiddeath.com
• Recess: www.takearecess.com
• Anthropologie Volcano Candle: www.anthropologie.com

Connect with Robyn:

• www.thisisyoung.co
• www.linkedin.com/in/robyn-young
• Brand FUps* Podcast: www.thisisyoung.co/podcast
• Waitlist for Robyn’s Book: www.thisisyoung.co/book-waitlist

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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com

Let’s get to the box—and this time, it’s a big one! Jennifer and James are celebrating an entire year of Unboxing Ecommerce, and this special episode is all about reflecting on the 28 episodes so far.

From humble beginnings as a one-episode experiment to reaching listeners across 37 countries, this podcast has grown into something far beyond what they imagined. With laughter, gratitude, and a touch of nostalgia, Jennifer and James unpack the stories, surprises, and lessons that have shaped their first year.

Whether you’ve been with them since episode one or you’re tuning in for the first time, this episode is a celebration you won’t want to miss.

What’s Inside

• A look back at their first year of podcasting: the challenges, surprises, and wins.
• Memorable moments that shaped the show and its community.
• A heartfelt message to listeners and their vision for show in the future.

Join the Conversation
Jennifer and James would love to hear from you! Share your favorite moments, questions, or ideas for future episodes at unboxingecomm@gmail.com. This podcast is a team effort, and every listener is part of it.

Mentioned in the episode:

• Taryn Sowa Podcast Productions: www.tarynsowa.com

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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com

On this episode of Unboxing Ecommerce, James and Jennifer order from Momofuku Goods with special guest, Moni Kupczak Ainslie. Moni is the Founder of Koopslie a consultancy that optimizes Faire stores for brands in CPG, beauty, fashion, and gift. By using her 360 Faire Optimization method, Moni helps awesome brands show up in search, get the click and convert to more sales.

Why Momofuku?
Moni chose Momofuku Goods for their delicious products, strong branding, and her admiration for founder David Chang. As a Faire specialist, she also wanted to analyze a brand listed on the platform, making Momofuku a perfect fit.
Momofuku Goods: www.momofuku.com

Research included these sources

• Momofuku: www.momofuku.com/our-company/team
• Pitchbook: www.pitchbook.com/profiles/company/99225-01#overview
• Fast Company: www.fastcompany.com/90945101/momofuku-ceo-marguerite-zabar-mariscal-100-million-food-company
• The Lo Times: www.thelotimes.com/p/momofuku-ko-closed-david-chang-review-restaurant
• Bon Apetit: www.bonappetit.com/story/david-chang-momofuku-ko-closing-explained
• The Guardian: www.theguardian.com/food/2024/apr/04/chili-crunch-trademark-momofuku-david-chang
• Cup Noodles Museum: www.cupnoodles-museum.jp/en/osaka_ikeda/about/
• Forbes: www.forbes.com/sites/meimeifox/2023/03/01/how-ceo-marguerite-mariscal-slayed-by-pivoting-momofuku-from-restaurants-to-consumer-goods/

Other Sites mentioned

• Chili Crunch Trademark Discussion: https://www.theringer.com/podcasts/the-dave-chang-show/2024/04/12/discussing-momofuku-chili-crunch-with-marguerite-mariscal
• The Dave Chang Show: https://www.theringer.com/podcasts/the-dave-chang-show
• The Recipe Club Podcast: https://www.theringer.com/podcasts/recipe-club
• Eat a Peach by David Chang: www.literatibookstore.com/book/9781524759230
• Major Domo Media: www.majordomo.com

Connect with Moni:
www.koopslie

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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com