Full show notes and links available at: tashcorbin.com/475

This episode of the Heart-Centred Business Podcast is a bit out of the box, as I originally sent this as a long-form love note to my mailing list on April 7th.

That email had the highest response rate of any of my emails in the last three years. One person actually requested that I record it as a podcast, so here we are.

Today, I want to talk to you about the antidote to all the economic doom and gloom you might be hearing in the news, on social media, or in conversations all around you. If you’re looking for some way to turn things around, this episode should help.

Let’s dive in.

As we are subjected to more economic 'doom and gloom' messaging consistently right now, I wanted to share an out-of-the-usual podcast episode.

Firstly, I want to acknowledge that 'economic pressure' looks REALLY different, for people in different financial situations. When you're struggling to cover your bills, or neck-deep in debt trying to survive... seeing people whinge about their multi-million dollar investment portfolio losing value can cause major eye-roll.

So take what you need, and leave what you don't. And remember to be kind to others, and most importantly - to yourself.

If you're doing it tough financially:

Financial insecurity and crisis can do a real number on your nervous system. This can mean you're unable to sleep, unable to think, unable to focus, and unable to work your way out of it... you're locked in fight, flight, freeze, fawn.

Continue reading and access links at: tashcorbin.com/475

Let me know your thoughts via our Text FanMail!

Join me for Biz Boost 2025 - a week of stepping into your CEO energy, setting strategic priorities and taking action.

Live daily calls on 26th-30th May 2025.

Early Bird closing soon - secure your spot at: tashcorbin.com/bizboost

Full shownotes and links at: tashcorbin.com/474

Have you ever had that icky feeling after giving your email to get a free resource, only to be spammed endlessly? Or maybe you joined a sales call or a webinar and left feeling pressured, manipulated, or even panicked about your situation because you couldn’t afford the offer? It’s such a common story. Coercion-based marketing—where your consent is pushed aside and pressure tactics rule—seems everywhere online.

Today I want to talk about the antidote: consent-based marketing.

What is it, how does it work, and why does it actually help you create a more sustainable, ethical, and successful business?

Let’s break it all down.

Keep reading and grab the links at: tashcorbin.com/474

Let me know your thoughts via our Text FanMail!

Join me for Biz Boost 2025 - a week of stepping into your CEO energy, setting strategic priorities and taking action.

Live daily calls on 26th-30th May 2025.

Early Bird closing soon - secure your spot at: tashcorbin.com/bizboost

Full article and show notes at: tashcorbin.com/473

Have you put tooooo much into your lead magnet? Are you worried you've given too much for free, and now you need to charge for it?

This is a pretty common occurrence, especially for those business owners who have a lot to say, a lot to share, and are generous with their audiences. This episode digs into what to do, what not to do, and how to ensure your lead magnet is doing its job.

PLUS because it's Day 12 of #Tashmas, I have quite a spectacular offer for you. (AND Day 12 of #Tashmas also means... it's my BIRTHDAY!)

Wait... What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day from now until my birthday on 12th March, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a gift! I love sharing the birthday vibes, and what better way to do that?! The daily gift could be a freebie, a special offer, a competition... but there will be something for YOU every single day.

Today's gift is a VIP Package - but with VERY limited spaces, so check it out sooner rather than later if you're keen to work together.

Let’s dive in, shall we?

Over-Engineered Lead Magnets

Having a lead magnet that's just far too awesome is something that actually comes up a lot inside my Take Off programme. It usually goes like this: people want to create a freebie, their lead magnet, or opt-in. Then, the freebie idea grows and grows, with more and more included in it... until it has expanded so much that it's no longer a good lead magnet.

You can start to feel like you can't really give this away for free anymore, because it's too big. It's far too valuable and involved, so you're tempted to change the entire model and turn it into a leveraged or passive product. This lead magnet was created to be a freebie and achieve a certain job, but now it has a price on it, there's still a gap in your strategy. The goal that you were aiming to achieve with the lead magnet still has not been achieved.

Continue reading full article and show notes at: tashcorbin.com/473

Let me know your thoughts via our Text FanMail!