Full article and show notes available at: tashcorbin.com/502

Make Your Marketing Strategy Work for You

One of the things I absolutely love about my business is the huge variety of people I get to meet. So many different personalities, business strategies, niches, and ways of showing up. Everyone has their own perspective on service and the gap they want to fill. It’s why it’s so frustrating to see people stuck on doing their marketing the same way as everyone else, and struggling to make their marketing strategy work for them.

The truth is: your choice of marketing strategy needs to be as unique as you are. So, in today’s episode of the Heart-Centred Business Podcast, we’re diving into how you can make marketing actually fit YOU — because business gets really fun when your strategy is designed around who you are.

Learning From Others… But Making it Your Own

I’ve learned so much from other people, and there are a ton of smart business owners in the world. People have come up with all sorts of creative ways to grow audiences, nurture leads, and make sales. There are even businesses and services out there I didn’t know existed — solutions to problems I hadn’t thought of.

But every strategy, model, and tip I hear has to pass through a filter: is this a good fit for me? Not just for my business, but for me as a human. I think this is the piece that’s missing for a lot of people in business. We’re so quick to adopt what someone else is doing, but rarely stop to ask, “Will this actually work for me?”

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Happy New Year! It’s 2026, and this is the first episode of the Heart-Centred Business Podcast for the year. I’m so excited to be back and to share a little behind-the-scenes look at three things I’m doing differently in 2026 and—most importantly—why I’m making these changes. My hope is that you’ll leave this episode feeling inspired, with some juicy ideas for your own business.

Make sure you also check out the links in the show notes for some special resources mentioned in this episode!

Let’s get into the details of what’s changing for me this year...

1. I’m Getting Louder, More Prolific, and Even More Focused

This might sound like a simple resolution to just “show up more,” but it runs much deeper. In the past, whenever I felt inspired to be more vocal in my business, it usually came from wanting to speak up against the more problematic sides of the business world, or to offer an alternative to what I wasn’t happy with in the industry. I wanted to disrupt, to put more money and financial power into the hands of women and marginalised people, and to challenge the narrow definition of who gets to be a successful CEO.

Those intentions are still here—but in 2026, things feel different. The energy has shifted. I’m now far more focused on speaking directly to YOU, the individual. I want to help tens of thousands of people build more economic wealth, find and fill the tiny but important gaps in their business strategy, and make small shifts that lead to big results. I’m fired up about helping you leverage your energy and effort in your business—finding those key leverage points where just a little tweak delivers outsized results in your marketing, sales process, offers, or messaging.

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Full article and show notes available at: tashcorbin.com/500

Celebrating the Messy, Joyful, and Real Side of Business

Welcome, beautiful entrepreneur! I honestly can't believe I’m saying this, but this is episode 500 of the Heart-Centred Business Podcast. Today’s a bit different. I’ve spent the last few weeks collecting your questions for a mega Q&A session. We’ve got a lot to cover, so let’s jump right in!

I’ll be mentioning past podcast episodes and sharing free resources as we go, so if something sparks your interest, you can find all of those juicy links below.

So, first up—a little honesty. When I posted about approaching 500 episodes and asked for your questions, I didn’t exactly get an avalanche in my inbox. And guess what? That’s totally okay. I share this because I think there are two big lessons here.

First: people find it hard to ask questions when you’re vague. I literally said, “Hey, it’s episode 500, ask me anything!” But if you’ve ever been put on the spot, you know: the broader the ask, the harder it is to come up with something specific.

Compare that to when I asked for questions about planning and productivity—I got tons more, simply because I gave some context. So, takeaway one: generic questions are tough for people to ask.

Second: don’t fall into the trap of making up stories about a slow response. I could have spun it that nobody wanted to hear from me anymore, or that I’d already answered every possible question. But I know people will listen, enjoy, and maybe hear something fresh, even if it’s a question I’ve covered before.

Bottom line: don’t make crickets on social media mean more than they do. Even if you see someone with a big audience getting little engagement, it doesn’t mean “nobody cares.” Don’t let that get you down!

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Let’s Talk About Ego, Growth, and Getting in Your Own Way

This episode is definitely more personal—maybe even a little vulnerable—but I promise, it’s not as negative as it sounds. I’m going to walk you through three times my ego tried to steer the wheel in my business… and what actually happened as a result. If you see yourself in any of these stories (and I reckon you might!), I hope you’ll find them insightful and maybe even a bit comforting as you navigate your business journey.

Why Talk About Ego Sabotage?

I want to start by saying I don’t see the ego as all bad. Sometimes, as women or as folks from marginalised communities, we’re told that ego is something negative—something to suppress or avoid. But actually, my ego helps me set big goals, aim for high standards, and challenge myself to do better.

That said, in these three specific areas, my ego totally sabotaged my results! Once I could see it clearly, I could do something about it. So, I’m not beating myself up, but I am being real with you about how this stuff shows up and how I dealt with it.

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Full article and show notes available at: tashcorbin.com/498

Lessons From a Year of Social Content

I love doing a big review of my social media at the end of each year—what worked, what didn’t, and the lessons I can carry into the next year. Since it’s the end of 2025, I want to share what my best-performing posts have been this year and, importantly, what they teach us about using social media in a heart-centred business.

How I Review My Social Media (And Why I Don't Micro-Analyse)

Before I dive into my top posts, I want to ask—do you ever review your own top and lowest performing posts? In my business, my fabulous assistant Didi pulls together the top 10 and bottom 3 Facebook posts each month. Facebook is my main platform, so that’s my focus for analysis.

I don’t check these every single month. If I did, I’d end up overanalysing, second-guessing myself, and maybe tweaking things that only needed a bit of patience. A quarterly or annual review is so much more useful. It’s where themes and patterns really reveal themselves.

Eight Post Types: What Performed Best in 2025

I want to walk you through the eight types of posts that landed in my top results for the year—and share what they can teach you about using social.

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Full article and show notes available at: tashcorbin.com/497

Business Advice Shopping – Smart or Sabotage?

Today, we’re talking about whether shopping around for business advice is smart, or if it could actually be sabotaging your success. Spoiler: It’s a bit of both! I want to help you work out when it’s genuinely strategic and when it’s a sneaky form of procrastination or self-doubt.

This is also the last day of #Tashmas – day 12! I’ve got a special gift for you at the end of today’s episode, so stick around for that.

Wait… What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day up to the 12th of December, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a gift! The daily gift could be a freebie, a special offer, a competition… but there will be something for YOU every single day.

Why Shopping Around Makes Sense (Most of the Time)

Let’s be real: not all business mentors, advisors, or coaches are created equal. There is a massive range of pricing, strategies, personalities—everything. You can pay anywhere from $100 to $50,000 for a single session! So yes, most of the time, shopping around, asking questions, and following a few different people is a smart thing to do.

For example, when Davey and I first started dating, we went TV shopping together. We went to every TV shop on the Sunshine Coast. After finally buying a TV, we drove past another store Davey had forgotten about... and lo and behold, the perfect TV, $25 cheaper! We returned the first TV just to get the cheaper one. I told my flatmate I wasn’t sure I could date someone who needed to shop around that much—was it a red flag? In the end, Davey even brought up the story at our engagement party as proof he knows the value of shopping around, but it did NOT land well with the crowd. Seriously, people started heckling his speech. (He rescued it with some mushy sentiments, thankfully.)

So yes, I’m all for smart shopping around… but there’s a limit. Let’s not go full Davey when it comes to your business!

When Shopping Becomes a Sabotage

Here’s where things get messy: at some point, shopping around for advice or strategy moves from being a wise, empowering move to a way of derailing ourselves. How do you tell when it’s crossed the line? And what if you want to buy something without shopping around—how do you know that’s not sabotage in its own way?

Let’s break it down with a few real-life examples and some questions to keep you grounded.

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Full article and show notes available at: tashcorbin.com/496

My Stress-Free Content Creation System

There’s this common misconception that I spend loads of time creating content for my business. I get it – I produce a lot, and I could talk about just about anything for hours! But here's a secret: I don’t actually spend much time creating content week-to-week. My trick? Batch creating my business content. And I want to break that down for you, because if you’ve ever felt overwhelmed or stuck with your content, this could be a game-changer.

This episode of the Heart-Centred Business Podcast is all about the three (well, four!) simple steps that help me create content in a way that feels easy, organised and even a little bit fun.

Plus, I've got something extra for you at the end (#Tashmas is in full swing – don’t miss it!).

Wait… What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day up to the 12th of December, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a gift! The daily gift could be a freebie, a special offer, a competition… but there will be something for YOU every single day.

Why I Needed a Better Way

If you’ve been tuning in for a while, you might know that I’m a big fan of finding ways to get into my “creation mode.” But something I haven’t really talked about in detail is how I break up my content creation into separate, clear steps.

Here’s what I mean: I used to go back and forth constantly. I'd plan, send things off for SEO, get them back, record, send for editing, do show notes, get it back, then schedule social posts. There were about eight handover points – and that’s eight failure points! I was always the bottleneck. I’d get overwhelmed and things would get stuck.

Now? I’ve streamlined everything. I only work on content up to a certain point, then I hand it off to my team and it doesn’t come back. If you don’t have a team, don’t worry – I’ll show you how this can work solo too, just by breaking up the steps.

My Four-Part Content Creation Process

Let’s keep it simple. I break my content process into four steps:

1. Ideation
2. Formation
3. Creation
4. Distribution

Let’s walk through each of these.

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We Can Make Money in Our Sleep?! (The MAFS Lesson)

This one’s for everyone who’s ever been dazzled by the idea of “making money in your sleep”—and everyone who’s maybe rolled their eyes at it, too! In this episode of the Heart-Centred Business Podcast, I want us to have a really honest conversation about building an online business, how magical it can be, and why we sometimes lose our sparkle along the way.

Spoiler: there’s a special Tashmas gift for you at the end!

Wait… What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! Every day up to the 12th of December, there will be a new daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a gift! The daily gift could be a freebie, a special offer, a competition… but there will be something for YOU every single day.

The MAFS Moment: From Hilarious to Honest

If you watched the latest season of Married at First Sight Australia, you’ll know where this starts. Jackie, one of the brides, spent her vows basically reading her CV—it was hilarious and super relatable. Then she threw in: “I even started a side business and I make money in my sleep. I mean, who on earth figures out how to make money in their sleep?” I cringed and laughed so hard at the same time, because I used to be her.

That sentence, though! If you’ve been around the online business world, you’ve probably heard it: “make money in your sleep.” And if you’re anything like me, you might not even realise if you’ve become a little jaded about that concept.

...read the full article at: tashcorbin.com/495

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