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It's time for us to have a talk. For our little talk, I've jumped down onto the carpet of my office. Yes, it's time for another Podcarpet episode.

What a vague and intriguing podcast episode title! It's time for us to have a talk, but I guarantee you this is an important talk, and it's going to be relevant for 99% of you.

What is it that I want us to have a little talk about today?

I want us to talk about what you are making do with in your business.

What things in your business aren't quite up to scratch, but you just make do?

...Show notes in full are at: tashcorbin.com/455

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Full article and links available at: tashcorbin.com/454

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As more and more people are getting into full swing in their business for 2025, I thought this was a great opportunity to discuss your social media strategy.

If you've got plans and goals related to social media for the year ahead, I want you to be honest: Are you confident that the time and energy you invest in those strategies will generate sales?

In today's episode, I'm sharing the missing link between socials and sales. It's a link that far too many business owners are missing.

If you're starting to feel like social media takes up too much time, or you want to ensure that you net results from your social media efforts, this will be a powerful and practical episode for you.

In order to explain and help you connect that missing link between socials and sales, we need to start by outlining how someone goes from seeing your social media content to actually buying from you.

This is the buyer journey. It's something that has been oversimplified in a lot of cases.

The buyer journey is often oversimplified because so-called "experts" don't have the depth of understanding of buyer psychology.

...Show notes in full are at: tashcorbin.com/454

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Full article and links available at: tashcorbin.com/453

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Purchase the 30-Day Business Blast at the current cheapest price while it's still available: tashcorbin.com/udemy

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Welcome to my office carpet! It's a Podcarpet episode of the Heart-Centred Business Podcast, and in today's episode, I want to share with you five big business failures that ended up being huge wins for me in my business.

I thought it was a good podcast conversation to bring down onto the carpet, get a little informal, share with you behind the scenes of my business, and be upfront and honest about some of my big business failures.

I find unpacking some of my failures and mistakes in my business to be a very cathartic process.

Thank you so much for being part of this little process for me, and I hope that you find it really valuable for you as well.

I'm going to dive straight in, because I've got five pretty ginormous failures to share with you, and I want to share how they became big wins for my business.

...Show notes in full are at: tashcorbin.com/453

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Full article and links available at: tashcorbin.com/452

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Do you run 5-day challenges as part of your launch strategy? Or would you like to try out running a 5-day challenge in the next couple of months?

If so, this is going to be a very helpful episode of the podcast, because I've got some hot tips for running 5-day challenges.

I'm going to get straight to the point with this episode. I've got five hot tips for running 5-day challenges, plus I want to walk you through the phases of a 5-day challenge, as well as the one thing that I do that I think results in far more conversion and far more effectiveness for my 5-day challenges.

Show notes in full are at: tashcorbin.com/452

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Full article and links available at: tashcorbin.com/451

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You can find Sarah Lee Parker at sarahleeparker.com.au and on Instagram @callistra

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I've got a fabulous listener question for this episode of the Heart-Centred Business Podcast, which is all about finding the balance between choosing to be patient and feeling the need to take more action.

I really want to dive into this one because I think it's going to be super helpful for a lot of people.

Today's question comes from the fabulous Sarah Lee Parker. You can find Sarah Lee at sarahleeparker.com.au and on Instagram @callistra.

Sarah Lee asks:

"How do I stay patient when progressing through the stages of business?

In the early stages, I hear a lot about getting validation, and validation feels like it can take forever. People get excited about doing avatar interviews but then book in a week or two away and I'm ready to do them now!

How do I know when I am being patient (waiting for clients/external something) vs blocking myself in some way by waiting for external input when I shouldn't?"

The way I summarise this is 'How do you know when it's time to take more action, and how do you know when it's time to sit and be patient?'

...Show notes in full are at: tashcorbin.com/451

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Full article and links available at: tashcorbin.com/450

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If you're listening to this podcast within a few weeks of its release, it's the new year, and it's a fabulous time to boost your business by growing your mailing list with 100 new people.

In this episode of the Heart-Centred Business Podcast, I'm going to walk you step-by-step through one strategy that could help you get 100 people on your mailing list within the next month.

We're going to go through it week by week. Plus, I have a fabulous free resource for you at the end.

There are hundreds of different ways that you can grow your mailing list. I've got one strategy that I love to help people roll out when they want to start building their mailing list more consistently.

This strategy takes four to five weeks to implement, and will get approximately 100 people or more onto your mailing list within that time.

It does mean that you're going to have to do some strong foundational work, but I'm sure you're up for the challenge.

Show notes in full are at: tashcorbin.com/450

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Full article and links available at: tashcorbin.com/449

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Do you assume that cheaper offers have higher conversion rates?

When you're struggling to make sales, is your default solution to offer something cheaper or give a discount?

In this episode of the Heart-Centred Business Podcast, I am going to answer the question of whether cheaper offers have higher conversion rates.

I'll also give you a number of other ways that you can improve your conversion rates without having to drop the price or default to creating cheap offers.

When it comes to people's decision-making about whether they're going to invest in purchasing your product or service, price is only one factor.

Yes, sometimes cheaper offers have higher conversion rates. But it is only one factor!

For most people, the thing that would drive better conversion rates is something other than price.

I once heard the saying that there's no price low enough for something that someone doesn't want to buy, and there's no price low enough for someone who never intended to buy from you.

If you are struggling with conversion, I want you to think about all the factors that contribute to your conversion rates.

...Show notes in full are at: tashcorbin.com/449

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Full article and links available at: tashcorbin.com/448

Links mentioned in this episode:

Grab my free Core Messaging template: tashcorbin.com/coremessage

Check out the Messaging Makeover training: tashcorbin.com/makeover


Over the last few weeks, particularly in the lead-up to 2025, one of the most consistent questions that I've been asked is: How do I write effective copy?

People are asking this question so much because they're starting to prepare lots of their content for the new year, and they're thinking about the way that they show up and speak about their work online.

In this episode of the Heart-Centred Business Podcast, I'm going to help you write effective copy.

I want to say from the outset that I absolutely love writing, speaking and words in general.

My clients love it when I help write copy for them.

I love writing email sequences, registration pages, webinar outlines, sales pages and all sorts of different content, questions and copy for my clients.

But I want to be very clear: my ability to write amazing copy for myself and my clients is not a gift. It is not a natural talent. It is a skill that has been developed over time.

...Show notes in full are at: tashcorbin.com/448

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