Up until a few years ago, I was caught in a trap that so many business owners fall into — selling too many products. I thought the more I offered, the better. But instead, I was overwhelmed, our team was stretched too thin, and our customers were confused about what to choose.

In this episode, I take you behind the scenes of how I went from selling hundreds of products to just five — and why simplifying your offers can actually help you make more money, increase customer clarity, and streamline your operations.

Here’s What You’ll Learn in the Episode:

-> Why having too many products confuses your customers and slows down growth

-> How cutting back on offers can actually increase revenue and improve operations

-> What going from hundreds of products, to just a HANDFUL, taught me about what really matters.

-> The power of a “marketing runway” to create strategic, high-impact launches

-> How Apple’s streamlined product approach can work for your business

-> How to create a clear product ecosystem where one offer naturally leads to the next

By the end of this episode, you’ll know how to simplify your offers, increase profitability, and design a business model that TRULY aligns with you.

Mentioned in This Episode:

HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

The Profitable Business Workshop:
https://her-business.lpages.co/profitable-business-workshop/?utm_source=Website&utm_medium=Podcast&utm_campaign=Profitable-Business-Workshop-12FEB2025

Predictable Profits by Stu McLaren:
https://predictableprofitsbook.com/

The Marketing Runway (check out this podcast episode):
https://herbusiness.com/podcast/creating-a-runway-pave-the-way-for-the-sale-get-more-results/

In this episode, we are talking about some cold, hard, and heartbreaking facts about why women business owners face unique challenges when it comes to growing their businesses.

And, of course, we’ll get into how you can get the resources you need to face these challenges head-first.

In the Episode, You’ll Learn:

-> Why women business owners are still underrepresented in six and seven-figure revenue brackets – and how we can change that.

-> The showing funding gap between women-led and male-led startups (we’re talking BILLIONS of dollars).

-> How undervaluing and low-balling your services might actually be rooted in historical and cultural norms that we need to break from.

-> How to stop over-delivering without fair compensation, and get paid for every bit of value you provide.

-> Where the stigma of being “too salesy” comes from, and how you can reframe selling your products or services.

-> The shocking study done by Harvard Business Review that highlights the biases women can face in the investment space.

-> The importance of crafting a high-converting offer and why your offer is the missing piece to breaking down these barriers.

Mentioned in This Episode:

HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Content Sells Episode 254 – NEW & UPDATED! How to Craft an Offer That Sells:
https://podcasts.apple.com/au/podcast/content-sells-attract-convert-keep-your-ideal-clients/id1042074412?i=1000685958059

HerBusiness Podcast Episode 290 – More Sales, Less Marketing: How to Take the “Yuck” Out of Selling with Frances Pratt:
https://podcasts.apple.com/au/podcast/herbusiness/id375381762?i=1000683221117

HerBusiness Podcast Episode 283 - How to Align Your Facebook Ads Strategy with 2025 Goals with Tina Hay:
https://podcasts.apple.com/au/podcast/herbusiness/id375381762?i=1000677677792

“You can’t sell a secret.”

That’s what Natasha Buttler, an expert marketer with almost 30 years of experience, tells us about why your marketing and visibility matters.

In this episode, we’re talking about no-cost strategies that you can use to bring in clients, gain visibility, and improve your marketing campaigns.

Natasha shares her favourite free strategies, explains why simplicity and repetition always outperform complexity and reveals what powerful tools you’re probably overlooking.

What You’ll Learn in This Episode:

-> Proven, low-cost marketing strategies you can use as a small or medium-sized business.

-> Why simple, repetitive strategies yield long-term success.

-> How to optimise your Google Business Profile for free — and the one MISTAKE to avoid after setting up your profile.

-> The hidden power of showing your face in your brand to create authentic connections.

-> Networking made easy: Natasha’s #1 tip to kick off events without the awkwardness.

-> How batching content can save you time and energy.

-> The secret to creating content your audience craves by listening to their questions and language.

-> Why it’s okay (and effective!) to repeat what works in your marketing.

-> How to use niche messaging to speak directly to the right audience.

-> Why the person using your product isn’t always your ideal customer.

-> Out-of-the-box strategies to elevate your social media game.

Mentioned in This Episode:

HerBusiness Network:
https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Tradie Underwear:
https://www.tradie.com/

Boost Marketing Services:
https://boostmarketingservices.com.au/author/boostms/