Too many women business owners find themselves stuck in business burnout… this cycle of hustling harder, putting themselves last, and wondering why it still doesn’t feel like the freedom they wanted.

We are taught that the answer is doing more — when really, it’s about giving ourselves the conditions to create the energy, clarity, and self-compassion we need to lead.

In this episode of the HerBusiness Podcast, I am joined by incredible leadership coach and my dear friend, founder of Siren, Cherie Healey, to talk about what it really looks like to lead from the inside out.

We’re exploring how to reconnect with who you truly are, declare your desires out loud, and design a business that fuels you instead of drains you.

What You’ll Discover in This Week’s Episode:

• Why putting yourself LAST is holding back not just your own growth, but the growth of your business
• How to lead from your true self instead of a place of hustle, fear, or imposter syndrome
• Why your desires aren’t frivolous or selfish (and why they are actually one of the smartest business decisions you can use!)
• How to spot the difference between flow and overflow… and why living in overflow changes everything in your business and your life
• Why you should make self-compassion your secret leadership superpower (without losing your grit, drive, or the ambition that got you this far)
• What is looks like to run a business as you SIREN self, and how that shift can change how you interact with clients, lead your team, and feel fulfilled at the end of the day

I can’t wait to hear your thoughts. Email me here to share your lessons, ahas and insights.

Mentioned in This Episode:

The HerBusiness Network

The Siren Program

Cherie Healey.com

Do you ever look at another woman in business and think, “How the heck is she so confident?”

The truth is, confidence is NOT something you’re born with. It is a skill you can build… as long as you build it through ACTION.

In this episode of the HerBusiness Podcast, I’m walking you through 5 practical ways to grow your confidence in business.

Now is the time to STOP holding back, overcome your self doubt, and finally show up as the leader your business needs. All by taking action before you feel 100% ready and start building real confidence.

Here’s What You’ll Learn in the Episode of the HerBusiness Podcast:

• Why we need to stop believing that confidence is something your born with… and understand the foundations of building confidence
• The 3 big myths about confidence that are keeping you stuck
• The 5 steps that I personally swear by to grow your confidence and stand in your power
• How to take small action that stack up into lasting confidence, even when you’re not “ready”
• Why action always comes before confidence (and never the other way around)
• Practical strategies for overcoming self-doubt and showing up in business and your industry
• The difference between confidence and self-worth… and what happens when you finally untangle the two

Mentioned in This Episode:

The HerBusiness Network

Are you pouring your heart into your products or services… but not seeing the consistent sales you want month-to-month?

If you don’t know why sales aren’t coming in consistently (or you don’t know how to create a steady stream of customers), this episode is for you.

Today, I’m joined by Susan Bradley, founder of the Social Sales Girls, who has helped thousands of small business owners grow their business sales and get more customers.

And she is revealing the 3 things you need to do every single month to boost sales and make more money, no matter what stage of business you’re in.

Here’s What You’ll Learn in This Episode:

• The 3 things to focus on every month if you want consistent sales
• How to identify whether you have a conversion problem, an awareness problem, or a traffic problem (and how to respond to each!)
• How to track the right numbers in your sales funnel so you know exactly where to focus your time and energy
• Practical small business tips that will help you grow CONSISTENTLY month to month, without guesswork
• How to get clear on what’s stopping your sales and finally boost your business growth
• Why it’s essential to take the “mystery” out of sales and look at the numbers

About Susan Bradley

Susan Bradley is the founder of Social Sales Girls and the creator of the Inner Circle membership, where she teaches proven sales growth strategies to small business owners. With decades of experience in eCommerce, Susan is all about helping entrepreneurs turn “crickets” into consistent sales.

Check out Susan’s resources and podcast here.

Mentioned in This Episode:

The HerBusiness Network

Social Sales Girls

Get Free Access to Susan Bradley’s Conversion School

Listen to the The eCommerce Roadmap Podcast

Do you ever feel like you’re putting so much effort into your marketing, but your messaging just isn’t connecting with your ideal clients?

You’re continuing to show up. Posting daily. Creating great offers. Doing all of the “right” things.

But instead of attracting your ideal clients (the ones who value your work and ready to invest)... you’re hearing crickets.

In this episode of the HerBusiness Podcast, we’re breaking down exactly why your message isn’t landing and how to start speaking in your dream client’s language so you can consistently attract aligned clients without shouting louder or burning out.

Here’s What You’ll Learn in this Episode:

• Why trying to appeal to everyone dilutes your message and leaves you resonating with no one.
• How niching down helps you attract clients who are ready to work with you (and pay you what you’re worth).
• The fears that hold business owners back from narrowing their focus… and how to overcome them.
• How to reflect on your ideal client’s own words back to them so your message lands instantly (and have them say, “That’s exactly what I was thinking!”
• The power of painting the before and after in your marketing so clients see themselves immediately in your offers.
• Why focusing on vanity metrics (followers, likes, list size) keeps you stuck, and what to focus on instead.
• Two case studies of members inside the HerBusiness Network who completely transformed their businesses after getting crystal clear on their ideal client and refining their messaging.

If you have ever asked yourself…

“Why don’t my dream client see the value of what I offer?”
“Do I just need more followers or more reach before getting my ideal clients?”
“What if I niche down but pick the WRONG audience??”

…Then this episode will help you finally get clarity and start creating messaging that connects.

Mentioned in This Episode:

The HerBusiness Network

The Ultimate High-Converting Offer Blueprint (free download)

NEW & UPDATED! How to Craft an Offer that Sells

This week, Monica Rosenfeld of Stories That Stir joins us to dive into the power of stories, and how you can use your story to cut through the noise – be it in your emails, your social media, or out on the stage.

With years of experience as a storyteller, business owner, and speaker, Monica shares exactly how women business owners can use storytelling as their most powerful marketing tool.

We’re talking about using stories to attract your ideal clients, show up more confidently, and rewrite your internal narrative on this week’s episode – because YOUR story is worth telling.

Here’s What You’ll Discover in the Episode:

• The science behind storytelling and what exactly happens in your brain and body when you hear a story (and why that emotional connection is SO strong!)
• How sharing YOUR story can cut through marketing noise and help you stand out in a saturated space
• Why your humanity is your greatest asset, and how sharing personal stories with purpose can build instant trust and connection
• How to share with vulnerability WITHOUT compromising your credibility or trustworthiness
• Monica’s incredible story-mining tips to help you find the right stories from your life (without feeling forced to overshare!)
• What makes a story truly shine (from universal story structures to emotional hooks to strategic vulnerability)
• Hear Monica’s own journey of how the COVID lockdown inspired her to launch Stories That Stir.
• And so, so much more…

Mentioned in This Episode:

The HerBusiness Network

HerBusiness Trailblazers - Join us in Crete, Greece, in October

Stories That Stir Global Events

Magnetic Brand Storytelling Masterclass

Episode 313 - What If You Followed That Hunch? The Power of Pursuing Curiosity in Business with Valerie Khoo

Reviewer - Kate Tribe - Shop

Marketing your small business can (if you’re not careful) become a full-time job. Creating posts, tweaking funnels, showing up online, trying every strategy you hear about – the pressure to be “on” 24/7… It’s exhausting.

In this episode, we are talking about marketing burnout, and how constant content production can slowly consume all your time. But, I’ll also walk you through how to shift from doing MORE to doing what is RIGHT, and how I made that shift myself.

Here’s What You’ll Discover in the Episode:

• Why more marketing does NOT mean better marketing (and why getting stuck in ‘production mode’ can hurt your business long term)
• The real reasons behind marketing burnout, how to spot them early, and why we’re seeing more and more small business owners burning out
• How to tell the difference between strategic innovation that WORKS, and falling for shiny objects
• Why you MUST revisit your ideal client, pricing, and offers before jumping to “do more”
• How to escape the trap of constant content production and find joy in your marketing again
• Discover where marketing burnout comes from… and what could happen if you don’t address it
• What to do FIRST if you’ve been feeling drained by your marketing and the pressure to keep up with your peers
• My personal experience with marketing burnout, and how I’ve made my marketing 10x better… WITHOUT spending 10x more time on it.

Mentioned in This Episode:

The HerBusiness Network

HerBusiness Trailblazers - Join us in Crete, Greece, in October

Reviewer: Cat Matson - Impactful Presenters

Content Sells Episode 265 – Are You Attracting the Right Leads? (And What To Do If You’re Not)

No successful business owner reached their goals alone. We are supported not just by our external communities and networks – but our TEAMS. And our guest today is a trailblazer when it comes to building smart, rock-solid teams.

But how can you create a high-functioning, loyal team of people around you who care about the success of your business as much as you do?

Kristy Smith of Virtual Elves knows exactly how – as she has provided hundreds of clients with outsourced, highly skilled VAs. She is an expert on creating a loyal and supportive team culture and has so much to share with you about how to hire, manage, and grow with your team.

Here’s What You’ll Discover in This Episode:

• The invisible ties that keep you focused on the WRONG things in business and how the “30% Burden” creeps up and steals your time
• How to strategically identify what is taking your focus and preventing you from stepping into the CEO role (+ what needs to shift!)
• The “SADD” method: Kristy’s sworn-by framework that you should run EVERY task in your business through (this will make your business more efficient, and it will make you LESS sad )
• Why leaning on people around you – and constructing a support system – is essential to free your time
• How Kristy has developed such incredible loyalty within her team (with multiple team members working with her over a decade) – and why team culture is key
• The big mistake business owners make when outsourcing team members, and why transactional thinking can backfire
• How to prepare in advance to onboard, and why cultivating systems beforehand is essential
• The 3 things you need to do before hiring anyone (or hiring anyone ELSE!)
• Why building strategically over time and putting in place a strong foundation has paid off for Kristy in the long run (tortoise > hare)
• How Kristy built a team culture so good that all of her current managerial positions started not as new hires, but as loyal team members with potential
• And so, so much more

Mentioned in This Episode:

The HerBusiness Network

Need a highly-qualified VA? Check out Virtual Elves today

Download your Ultimate Hire A VA Guide

You deserve a team that FREES your time — which means hiring the right people at the right time. But, many business owners struggle with hiring and managing their people – causing higher staff turnover, less commitment, and more work landing on your plate.

Because let’s be honest… most of us were never taught how to hire, delegate, lead, or let people go.

In this episode, I’ll walk you through the five most essential hires you need to make your business profitable AND sustainable – EVEN IF you’ve hired before and it didn’t work out.

Here’s What You’ll Discover in This Episode:

• The crucial hire most business owners delay for too long (it will instantly free up 10 hours of your week!)
• Why this unexpected hire (that doesn’t “technically” relate to business) will transform your output and ability to keep a clear head
• How hidden burdens are affecting the capacity you have to grow your business and lead your team (these are UNFAIR, but true)
• The trick to getting OUT of the weeds and stopping getting stuck doing $10/hour tasks instead of playing the CEO role
• What happens when every client question, email, or calendar invite needs to go through you first – and who to hire to free up your time
• Who to hire in order to have your marketing done for you – without needing to be involved in every detail
• Why relying on your marketing alone might not be enough to bring in consistent sales, and what team member to add to bring in the sale
• How to set up new team members for success with the right role descriptions, systems, and clear expectations (so they’re not waiting around for your next instruction!)
• And so, so much more

Mentioned in This Episode:

The HerBusiness Network

Buy Back Your Time by Dan Martell

Episode 247 with Dan Martell | Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empires

EP313 - What If You Followed That Hunch? The Power of Pursuing Curiosity in Business with Valerie Khoo