Marketing should operate like a well-oiled machine. One offer leading into the next. But — that is FAR from what business owners actually do. Marketing instead feels ad hoc, based on seasons of busyness or launches.

So, in this episode of the HerBusiness Podcast, I'm talking to Amanda Farmer of Your Strata Property about building a marketing system that attracts, converts, and keeps your ideal clients.

Amanda has built a leveraged marketing system that brings clients from one offer to the next — and she's giving us a peek behind the curtain.

Here's What You'll Discover in this Episode:

• The basics of the Marketing Mountains system, coined by Michelle Falzon, and what looking at your entire product/service suite in its entirety will reveal.
• The methods Amanda uses to ATTRACT her ideal clients into her world — and which strategies work best.
• The one, repeated event that consistently CONVERTS Amanda's clients (she's been using this for years… and it still works!)
• What goes into KEEPING the clients she acquires, and how she intertwines her offers — so she always has a "next step" to take.
• How Amanda decides which marketing activities to double-down on (and which to throw out!)
• Why planning your marketing with a birds-eye view of your year prevents adhoc strategies or disjointed offers from popping up.
• How to create offers that work together so that you can leverage your time, pitch to your pre-existing clients (so you're not constantly chasing new leads), and… make more money!

Mentioned in This Episode:

The HerBusiness Network

Content Sells Episode 4:
Finding Your Marketing Mountain

Content Sells Episode 328:
4 Systems That Saved My Sanity as a Business Owner

Thanks to our Reviewer — Katie Balogh, Bright Point Research

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To kick off 2026 as The Year of Leverage, I'm sharing the six marketing trends that will shape how successful businesses grow this year. And to do that — I've tapped into my network and asked world-renowned marketers and entrepreneurs for their 2026 predicted trends.

This episode is a goldmine of marketing knowledge from some of my favourite successful business owners.

Featuring: Dale Beaumont (CEO of Business Blueprint), Omar Zenhom (host of the popular $100 MBA Show), Sharon Pope (master life coach and best-selling author), Stu McLaren (Founder of membership.io and creator of The Membership Experience), Tina Tower (CEO of Her Business Empire), Matt Diamante (Instagram strategist and SEO expert), Susan Bradley (former guest and CEO of The Social Sales Girls), Tracy Harris (CEO of Tracy Harris.co and host of the Mums with Hustle podcast), and Ingrid Angehrn Dewulf (CEO of Style Me Happy) and Gabbi Kitchener of the Art of Flow for their contribution to this episode.

What You'll Discover in This Episode:

• The top 6 marketing trends that experts expect to see (and integrate!) in 2026 — and how you can put them into action.
• Dale Beaumont's plan to get his content in front of a larger audience this year, and the ONE strategy he's focusing on.
• The biggest change Omar Zenhom is making in his business in 2026, and why he thinks it will pay off.
• Why Sharon Pope believes that your authentic voice is going to be more critical than ever to gaining the trust of your audience.
• The importance of nurturing your audience (while leveraging your workflow) with Stu McLaren.
• Why Tina Tower is doubling down on her paid ad strategy — and why she's experimenting with her creative this year.
• The multi-media approach that Matt Diamante will be using to bring in more leads and higher conversions.
• How Susan Bradley is tapping into a new social media strategy and going all-in on short-form video.
• Why storytelling and intimate conversation with your audience is going to make or break your audience's trust with Tracy Harris.
• The power of showing more personality and opinions in your social content, launches, and paid programs with Ingrid Angehrn Dewulf.
• And, why Gabbi Kitchener has made the bold move with AI-FREE marketing in 2026, and the value of authenticity.

Mentioned in This Episode:

The HerBusiness Network

Dale Beaumont (CEO of Business Blueprint)

Omar Zenhom (host of the popular $100 MBA Show)

Sharon Pope (master life coach and best-selling author)

Stu McLaren (Founder of membership.io and creator of The Membership Experience)

Tina Tower (CEO of Her Business Empire)

Matt Diamante (Instagram strategist and SEO expert)

Susan Bradley (former guest and CEO of The Social Sales Girls)

Tracy Harris (CEO of Tracy Harris.co and host of the Mums with Hustle podcast)

Ingrid Angehrn Dewulf (CEO of Style Me Happy)

Gabbi Kitchener of the Art of Flow

HerBusiness Podcast Episode 323:
Want more sales? Do these three things every month with Susan Bradley

HerBusiness Podcast Episode 327:
Grow Your Business Without Sacrificing Your Relationships – with Sharon Pope

I recently walked away from one of my top money-making programs. Not because it didn't work. Not because it wasn't valuable. But because I felt it was no longer fully aligned with my business and personal goals.

So in this episode, I'm revealing exactly how and why I made the decision to step away — and what questions you can ask yourself if you're considering moving away from an offer or program yourself.

This episode is for any woman business owner who feels a quiet nudge that something in her business no longer fits… even if it looks good on paper.

Let's talk about what it means to trust your intuition, release what no longer feels right, and create space for evolution in your business.

Here's What You'll Discover in the Episode:

• Why I decided to walk away from one of my top revenue streams (and the make-or-break questions I asked)
• The reason why success alone is not a reason to keep something that no longer aligns with your business path.
• The subtle (but persistent!) signs that a program, offer, or identity has run its course.
• How to tell the difference between fear, fatigue, and real intuition.
• The unexpected challenges that can come up when you let go of something successful.
• What opens up when you create space to envision your business future, instead of filling every minute of your schedule.
• A 5-part framework to help if you're considering letting go of something in your business.

Mentioned in This Episode:

The HerBusiness Network

Joey Ballantyne - Grit and Grace Collective

Every business owner trying to scale beyond the solopreneur or micropreneur stage reaches this point. A ceiling (maybe a revenue plateau, maybe a leadership problem, maybe a team or leadership skill gap) that prevents getting to that next level.

Good thing we have Chantel Gilbert, our 2025 HerBusiness Member of the Year and CEO of Bluegum Electrical Solutions, here to tell us exactly how she did it.

In this episode, she's showing us how she stepped into the CEO role of her business in more than title alone — and scaled her 7-figure business.

Here's What You'll Discover in this Episode:

• Chantel reveals the surprisingly common leadership trap women fall into, and why solving every problem yourself keeps you stuck (even if it feels good to be the one with the answers!)
• How to empower your team to take initiative and responsibility for the business's long-term success (and how YOU can let go, in order to grow).
• Discover the GENIUS decision-making tool that will help your team solve 90-100% of their problems independently, so you don't have to be involved in every decision.
• Chantel's must-haves (or must-not-haves!) in order to scale successfully — and why reviewing your systems, processes, and habits is step #1.
• How to use data and cycles to experiment in your business, rather than simply following what the industry says (or guessing!)
• What scaling really means for your work-life 'balance'. And what changes to expect with your capacity, seasons of life, and personal life.
• How to realistically prepare your business for the next stage of growth, and start building foundations now.

Mentioned in This Episode:

The HerBusiness Network

HerBusiness Podcast Episode 328:
4 Systems That Saved My Sanity as a Business Owner

Bettina Mitchell, Workflow Mastery

There is a version of success that women in business are quietly handed… a script we're meant to follow without question. The perfect businesswoman is polished, confident, always composed, and constantly pushing for more. She is dedicated, but not intimidating. Feminine but not weak. Ambitious but never TOO much.

And guess what?
She's not real.

In this episode of the HerBusiness Podcast, we're breaking down the perfect business woman myth and exploring how external expectations and internal pressure shape the way we show up in business — and what it costs.

Because success that looks good on the outside, but feels misaligned on the inside? That's not success. It's performance.

Here's What You'll Discover in this Episode:

• Where the myth of the perfect businesswoman comes from, and why we are subtly engrained with "should" messaging.
• Why performative success leads to burnout, disconnection, and self-doubt (even when your business is financially thriving!)
• The toxic external expectations that lead to comparison, and a path that chases others' definition of success.
• Why telling yourself you "should be" at a different point in your business and life can be detrimental to your success and happiness.
• How to get aligned with what you actually want out of your business – and create a model that gives you alignment.
• What happens when you stop performing for others and lead authentically.

Mentioned in This Episode:

The HerBusiness Network

HerBusiness Podcast Episode 325
Why Putting Yourself Last is Holding Back Your Business — and How to Put Your Highest Self in Charge with Cherie Healey

HerBusiness Podcast Episode 327
Grow Your Business Without Sacrificing Your Relationships – with Sharon Pope

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What if EVERY client project, business building campaign, or idea automatically appeared in your calendar… so you could sit down at your desk, ready to work?

That's not the reality for most of us as business owners. A huge chunk of time goes to project planning.

But Belinda Weaver, copywriter, coach, and CEO of Copywriting Matters has discovered a brand new system that makes project planning SO much faster and more organised.

Today, she's sharing her ChatGPT Project Planning System (with all of the prompts she used!) so you can have your calendar auto-populated with tasks – taking the mental load off you completely.

Here's What You'll Learn in This Episode:

• How you can use ChatGPT to organise upcoming projects, break down tasks, and automatically upload them into your calendar.
• How to take the burden of planning, scheduling, and delegating out of your everyday workflow
• The prompts to use in order to break a big, overwhelming project into clear, sequential tasks so nothing gets forgotten
• Why AI can help you uncover hidden time-vacuums, and start planning enough time to get everything done
• How Belinda gets ChatGPT to create a detailed, week-by-week plan that factors in your working days, deliverables, client preferences, start/finish dates, white space, and non-negotiables.
• Why seeing a birds-eye-view of your calendar or project instantly reveals hidden problems with capacity (and how to stop overloading yourself!).
• How to use ChatGPT the RIGHT way — and get better quality outputs (hint: it all starts with your prompts!)

Mentioned in This Episode:

The HerBusiness Network

Belinda's ChatGPT Guide (and Walkthrough Video)
https://docs.google.com/document/d/1v4uWG0t7Reqs1mKyU_UnMNGMvDp27Xgw1ITNdrL7tEE/copy=

Want Belinda's Eyes on Your Copy? Complete Your First Impressions Audit Here
https://y4vmyamwjws.typeform.com/to/ruwrwTVO

Claire Harrison, Harrison HR

Episode 335 of the HerBusiness Podcast
How to Build a Business Plan for 2026 That Doesn't Burn You Out

As we step into December, MOST of the world begins to slow down. But for business owners… the end-of-the-year season can be one of the most stressful and hectic times.

Maybe you want to rest and take a couple of weeks off — but you know that an entire new year of business is just around the corner. So how can you close out 2025 strategically, and then move into 2026 feeling ready (and rested!)?

That's how you'll finish this episode of the HerBusiness Podcast feeling. Ready. Prepared. And able to finally relax.

I'll be walking you through a series of strategic reflection questions that will help you analyse what really worked in 2025, what needs to change in your business in 2026, and how to lean more into aligned and intentional action this next year.

Here's What You'll Discover in the Episode:

• Why reflection is a business strategy (NOT just a 'feel good' exercise) and how it can completely shift how you look at your next year in business.
• The first step to unlocking a full and honest overview of your 2025, and how to use it to assess what actually worked.
• The one unexpected question that every woman business owner needs to ask herself if she expects genuine improvement and change next year.
• My method for identifying the key decisions that truly created momentum in your business (and which were actually shiny distractions).
• Discover the habits, systems, and boundaries that give you LEVERAGE in your work – so you can do more of what you love in 2026, and less of what you don't.
• How to identify what needs to be cut out completely in your business plan.
• My sworn-by structure for setting time aside for a reflection session – to review your calendar, finances, wins, challenges, and unspoken realisations of 2025.
• The ONE question you need to answer for yourself to feel ready to move into 2026 intentionally.

Mentioned in This Episode:

The HerBusiness Network

Justeen Parsons | Founder of The Lever

HerBusiness Podcast Episode 326:
When You've Outgrown Your Business: How to Reignite Your Spark in Midlife

The Gap and the Gain by Dan Sullivan

I see so many business owners entering each new year already exhausted. That exhaustion? It originates from months before. Now is the time not just to plan out your 2026 — but it is the time to truly sit with your goals, and understand how you can accomplish them this next year.

In this episode of the HerBusiness Podcast, I'll walk you through the exact planning strategy I'm using to plan my 2026.

And it is all about clarity, focus, and alignment. So if you're already overwhelmed looking at what you need to get done next year… this is the strategy you need to follow.

Here's What You'll Come Away With:

• Why "busy" can NOT be your default business strategy in 2026 – and how to prevent the overwhelm.
• My business planning strategy from start to finish, so you can go into the next year feeling calm, organised… and excited.
• The 3 parts that are essential when building your business plan in 2026, and why each step is a pillar to your organisation.
• Why the right plan doesn't add MORE to your plate… but actually protects your time and your energy.
• The difference between a healthy goal that stretches you versus one that silently drains you.
• How to actually make TIME for big-picture thinking and strategy, even when your to-do list is a mile long.
• The secret strategy that makes planning your year 10x more effective (and fun!)
• A FREE downloadable Resource to help you plan out YOUR 2026

Mentioned in This Episode:

The HerBusiness Network

Nicole Baldinu
Co-Founder of The $100 MBA | Co-Creator & Executive Producer of The $100 MBA Show Podcast

The $100 MBA Show Podcast

HerBusiness Podcast
Episode 321: Stories That Stir (and How to Use Them in Your Marketing) with Monica Rosenfeld