Higher Ed Pulse

Auteur(s): Mallory Willsea and Seth Odell
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  • Résumé

  • Higher Ed Pulse is your weekly spotlight on the latest in higher education marketing and enrollment. From headline news to social posts, insider insights to industry observations, join industry veterans Mallory Willsea and Seth Odell as they share their top stories from across the world of higher education. Each bite-sized, 15-minute episode is packed with personality and designed to bring what’s top of mind to the top of your feed. Perfect for the busy professional, our episodes blend sharp analysis with lively commentary, transforming complex topics into engaging, digestible insights. Get ready to be both informed and entertained, as Higher Ed Pulse offers a perspective that keeps you not just in the loop but always a step ahead in the ever-evolving world of higher education. Higher Ed Pulse is co-hosted by Mallory Willsea and Seth Odell and is a proud member of the Enrollify Podcast Network.
    2024 Enrollify
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Économie
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Épisodes
  • Pulse Check: Strategic Storytelling — Part 5

    Pulse Check: Strategic Storytelling — Part 5
    Feb 20 2025
    Welcome to this new Pulse Check series on the power of storytelling. This is Part 5: AI-Powered Storytelling.In this episode of Strategic Storytelling, host Maria Kuntz speaks with Tina Miller. They discuss the transformative role of AI in storytelling and communication within higher education, particularly at Arizona State University. Tina shares her journey of integrating AI tools into her team's processes, enhancing creativity and productivity, and developing proprietary AI models to support storytelling efforts. The discussion also covers the creation of a custom AI bot that mimics the voice of ASU's CIO, showcasing innovative approaches to leadership communication and the importance of using internal data for AI training. In this conversation, Tina Miller discusses the development of AI initiatives at Arizona State University (ASU), including the creation of an AI website and the AI Innovation Challenge aimed at engaging faculty and staff. She emphasizes the importance of human-centered storytelling in technology, the creation of a brand bot for compliance, and the accessibility of AI tools. The discussion also covers the varying levels of AI adoption in higher education and the future of AI storytelling, highlighting the need for multimodal approaches and immersive learning experiences.Takeaways:Tina Miller began her journey with AI at ASU coinciding with the launch of ChatGPT.AI workshops at conferences indicate a growing interest in AI tools.Leaders must immerse themselves in AI to guide their teams effectively.Creativity has been bolstered through the use of AI tools in storytelling.The SpinCycle bot was created to enhance storytelling capabilities at ASU.Using proprietary data reduces the risk of AI hallucinations.Custom AI bots can represent leadership voices for effective communication.AI initiatives at ASU are driven by passionate leadership and a structured committee.The importance of internal data for training AI models is emphasized.Creating AI tools can streamline communication and enhance productivity. We created the AI website from scratch.We needed one place for AI information.We have over 500 projects and proposals submitted.People relate to people, not machines.We always put the human in the middle of the story.We created a brand bot for compliance.There are many free open source models available.It's about learning how to use AI appropriately.The future of storytelling is multimodal.This is the worst AI we will ever see.Guest Name: Tina Miller, Executive Director of Creative x Communications, Arizona State University’s Enterprise Technology divisionGuest Social: https://www.linkedin.com/in/tinamiller3/Guest Bio: Tina Miller is the Executive Director of Creative x Communications at Arizona State University’s Enterprise Technology division. With nearly three decades of experience spanning Fortune 500 companies, government, and higher education, Tina is a trailblazer in harnessing artificial intelligence (AI) to revolutionize team dynamics, communication strategies, and organizational outcomes. She leads a visionary team that uses AI to craft compelling narratives, streamline operations, and position ASU as a global leader in technological innovation. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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    43 min
  • Pulse Check: Strategic Storytelling — Part 4

    Pulse Check: Strategic Storytelling — Part 4
    Feb 13 2025

    Welcome to this new Pulse Check series on the power of storytelling. This is Part 4: Leveraging Stakeholder Engagement for Strategic Storytelling.

    In this episode of Strategic Storytelling, host Maria Kuntz speaks with Anna McBrayer, Chief Marketing Officer at Fort Lewis College, about the importance of strategic storytelling in higher education. They discuss the process of stakeholder engagement, balancing creativity with institutional goals, and the significance of student-driven narratives. Anna shares insights on leveraging various mediums for storytelling, educating stakeholders on audience-specific approaches, and the challenges of authentic representation. The conversation concludes with advice for institutions looking to enhance their brand storytelling strategies.

    Key Takeaways

    • Marketing teams often feel reactive rather than proactive.
    • Stakeholder engagement is crucial for effective storytelling.
    • Creativity must align with strategic institutional goals.
    • Student-driven storytelling provides authentic perspectives.
    • Using multiple mediums enhances storytelling impact.
    • Educating stakeholders on audience differences is essential.
    • Post-workshop insights can lead to significant changes.
    • Authentic representation is a challenge in storytelling.
    • Leverage the voices of those you aim to reach.
    • Engagement and fulfillment in work come from collaboration.

    Guest Name: Anna McBrayer, Chief Marketing Officer, Fort Lewis College

    Guest Social: https://www.linkedin.com/in/anna-mcbrayer/

    Guest Bio: Anna McBrayer is the CMO for Fort Lewis College, in Durango Colorado, Colorado's only Public Liberal Arts institution. She has worked in higher education for over 12 years and is innovating creative leadership through strategic storytelling. As a leader, she is developing unique ways to bring her team of Marketing and Communications professionals alongside campus leadership and stakeholders as strategic partners in brand marketing and reputation building through multifaceted, creative narratives.


    - - - -

    Connect With Our Co-Hosts:
    Mallory Willsea
    https://www.linkedin.com/in/mallorywillsea/
    https://twitter.com/mallorywillsea

    Seth Odell
    https://www.linkedin.com/in/sethodell/
    https://twitter.com/sethodell

    About The Enrollify Podcast Network:
    The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

    Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

    Attend the 2025 Engage Summit!
    The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

    Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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    34 min
  • The Books That Changed How We Lead

    The Books That Changed How We Lead
    Feb 10 2025
    Hosts Mallory and Seth dive into the books that have profoundly shaped their leadership philosophies. From timeless business classics to modern leadership must-reads, they share personal anecdotes, key insights, and how these books have influenced their careers. If you’re looking to sharpen your leadership skills, rethink your approach to work, or just add some solid reads to your bookshelf, this episode is for you.Their Book Recommendations:How To Be a Great Boss - Gino Wickman and Rene Boer The First 90 Days - Michael WatkinsFinancial Intelligence - Karen Berman and Joe Knight Linchpin - Seth GodinKey TakeawaysLeadership wisdom in print – Books like The Contrarian’s Guide to Leadership and The First 90 Days provide invaluable frameworks for becoming a more effective leader.Decluttering your learning habits – Seth shares why he donated 1,000+ business books and how it changed his mindset.The power of delegation – How to Be a Great Boss introduces the “Delegate and Elevate” method to help leaders focus on their strengths.The business side of leadership – Financial Intelligence is a must-read for marketers and leaders who want to master financial decision-making.Navigating change – Leading Change by John Kotter offers an eight-step framework for organizational transformation.Why AI makes Linchpin more relevant than ever – Seth Godin’s classic on being indispensable in an evolving workplace takes on new meaning in the age of AI.Why Seth Donated 1,000+ Business Books‍ At one point, Seth owned over a thousand marketing and business books—until he gave almost all of them away. The decision wasn’t about decluttering; it was about mindset. He realized he had been reading out of self-doubt rather than genuine curiosity. His takeaway? Read intentionally, not out of obligation. This led to a more thoughtful approach to learning and a more focused book collection, including only the works that truly resonated with him.‍The Books That Shaped Our Leadership Approach ‍Mallory and Seth each brought a list of their top leadership books, and surprisingly, some picks overlapped. Both agreed that The First 90 Days by Michael Watkins is an essential read for anyone stepping into a new leadership role. Whether you’re joining a new institution or taking on more responsibility in your current role, the book provides a roadmap to navigating those crucial first months.Mallory highlighted How to Be a Great Boss, which introduces a simple but powerful framework for delegation. The “Delegate and Elevate” model helps leaders identify what tasks they should focus on and what they should offload to empower their teams. Seth emphasized the importance of Jim Collins’ work, particularly Good to Great, for understanding how to build high-performing organizations.‍Bridging the Gap Between Marketing and Finance ‍One of the most overlooked skills for leaders—especially in higher education—is financial literacy. Mallory recommended Financial Intelligence, a book that helps non-financial professionals understand balance sheets, income statements, and cash flow in a way that’s practical and approachable. If you want a seat at the leadership table, you need to be fluent in the language of finance.‍‍The Role of AI and Why Linchpin Matters More Than Ever Seth Godin’s Linchpin has been a staple for years, but Mallory argues it’s more relevant now than ever. In a world where AI is taking over repetitive tasks, the book’s core message—being indispensable by focusing on creativity, empathy, and problem-solving—is crucial. AI can handle the data, but it’s humans who bring strategic insight. If you’ve read Linchpin before, this might be the perfect time to revisit it through the lens of today’s evolving workplace.‍More Book Recommendations for Leaders Seth wrapped up the conversation with a speed round of additional must-reads:Marketing & Strategy: Ogilvy on Advertising, Ryan Holiday’s Ego is the EnemyBiographies & Memoirs: Shoe Dog (Phil Knight), Steve Jobs (Walter Isaacson)Mindfulness & Philosophy: Zen Mind, Beginner’s Mind, Tao Te ChingWant More Leadership Insights?If you’re looking for an actionable guide to integrating AI into your leadership strategy, check out The AI Playbook for Institutional Leaders. This free resource breaks down AI adoption into three phases, offering checklists and frameworks to guide your institution’s approach. Download it now on Enrollify’s site under the Guides section, and be sure to explore our other resources on leadership, enrollment marketing, and higher ed trends. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other ...
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    23 min

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