Épisodes

  • Pulse Check: Strategic Storytelling — Part 5

    Pulse Check: Strategic Storytelling — Part 5
    Feb 20 2025
    Welcome to this new Pulse Check series on the power of storytelling. This is Part 5: AI-Powered Storytelling.In this episode of Strategic Storytelling, host Maria Kuntz speaks with Tina Miller. They discuss the transformative role of AI in storytelling and communication within higher education, particularly at Arizona State University. Tina shares her journey of integrating AI tools into her team's processes, enhancing creativity and productivity, and developing proprietary AI models to support storytelling efforts. The discussion also covers the creation of a custom AI bot that mimics the voice of ASU's CIO, showcasing innovative approaches to leadership communication and the importance of using internal data for AI training. In this conversation, Tina Miller discusses the development of AI initiatives at Arizona State University (ASU), including the creation of an AI website and the AI Innovation Challenge aimed at engaging faculty and staff. She emphasizes the importance of human-centered storytelling in technology, the creation of a brand bot for compliance, and the accessibility of AI tools. The discussion also covers the varying levels of AI adoption in higher education and the future of AI storytelling, highlighting the need for multimodal approaches and immersive learning experiences.Takeaways:Tina Miller began her journey with AI at ASU coinciding with the launch of ChatGPT.AI workshops at conferences indicate a growing interest in AI tools.Leaders must immerse themselves in AI to guide their teams effectively.Creativity has been bolstered through the use of AI tools in storytelling.The SpinCycle bot was created to enhance storytelling capabilities at ASU.Using proprietary data reduces the risk of AI hallucinations.Custom AI bots can represent leadership voices for effective communication.AI initiatives at ASU are driven by passionate leadership and a structured committee.The importance of internal data for training AI models is emphasized.Creating AI tools can streamline communication and enhance productivity. We created the AI website from scratch.We needed one place for AI information.We have over 500 projects and proposals submitted.People relate to people, not machines.We always put the human in the middle of the story.We created a brand bot for compliance.There are many free open source models available.It's about learning how to use AI appropriately.The future of storytelling is multimodal.This is the worst AI we will ever see.Guest Name: Tina Miller, Executive Director of Creative x Communications, Arizona State University’s Enterprise Technology divisionGuest Social: https://www.linkedin.com/in/tinamiller3/Guest Bio: Tina Miller is the Executive Director of Creative x Communications at Arizona State University’s Enterprise Technology division. With nearly three decades of experience spanning Fortune 500 companies, government, and higher education, Tina is a trailblazer in harnessing artificial intelligence (AI) to revolutionize team dynamics, communication strategies, and organizational outcomes. She leads a visionary team that uses AI to craft compelling narratives, streamline operations, and position ASU as a global leader in technological innovation. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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    43 min
  • Pulse Check: Strategic Storytelling — Part 4

    Pulse Check: Strategic Storytelling — Part 4
    Feb 13 2025

    Welcome to this new Pulse Check series on the power of storytelling. This is Part 4: Leveraging Stakeholder Engagement for Strategic Storytelling.

    In this episode of Strategic Storytelling, host Maria Kuntz speaks with Anna McBrayer, Chief Marketing Officer at Fort Lewis College, about the importance of strategic storytelling in higher education. They discuss the process of stakeholder engagement, balancing creativity with institutional goals, and the significance of student-driven narratives. Anna shares insights on leveraging various mediums for storytelling, educating stakeholders on audience-specific approaches, and the challenges of authentic representation. The conversation concludes with advice for institutions looking to enhance their brand storytelling strategies.

    Key Takeaways

    • Marketing teams often feel reactive rather than proactive.
    • Stakeholder engagement is crucial for effective storytelling.
    • Creativity must align with strategic institutional goals.
    • Student-driven storytelling provides authentic perspectives.
    • Using multiple mediums enhances storytelling impact.
    • Educating stakeholders on audience differences is essential.
    • Post-workshop insights can lead to significant changes.
    • Authentic representation is a challenge in storytelling.
    • Leverage the voices of those you aim to reach.
    • Engagement and fulfillment in work come from collaboration.

    Guest Name: Anna McBrayer, Chief Marketing Officer, Fort Lewis College

    Guest Social: https://www.linkedin.com/in/anna-mcbrayer/

    Guest Bio: Anna McBrayer is the CMO for Fort Lewis College, in Durango Colorado, Colorado's only Public Liberal Arts institution. She has worked in higher education for over 12 years and is innovating creative leadership through strategic storytelling. As a leader, she is developing unique ways to bring her team of Marketing and Communications professionals alongside campus leadership and stakeholders as strategic partners in brand marketing and reputation building through multifaceted, creative narratives.


    - - - -

    Connect With Our Co-Hosts:
    Mallory Willsea
    https://www.linkedin.com/in/mallorywillsea/
    https://twitter.com/mallorywillsea

    Seth Odell
    https://www.linkedin.com/in/sethodell/
    https://twitter.com/sethodell

    About The Enrollify Podcast Network:
    The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

    Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

    Attend the 2025 Engage Summit!
    The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

    Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
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    34 min
  • The Books That Changed How We Lead

    The Books That Changed How We Lead
    Feb 10 2025
    Hosts Mallory and Seth dive into the books that have profoundly shaped their leadership philosophies. From timeless business classics to modern leadership must-reads, they share personal anecdotes, key insights, and how these books have influenced their careers. If you’re looking to sharpen your leadership skills, rethink your approach to work, or just add some solid reads to your bookshelf, this episode is for you.Their Book Recommendations:How To Be a Great Boss - Gino Wickman and Rene Boer The First 90 Days - Michael WatkinsFinancial Intelligence - Karen Berman and Joe Knight Linchpin - Seth GodinKey TakeawaysLeadership wisdom in print – Books like The Contrarian’s Guide to Leadership and The First 90 Days provide invaluable frameworks for becoming a more effective leader.Decluttering your learning habits – Seth shares why he donated 1,000+ business books and how it changed his mindset.The power of delegation – How to Be a Great Boss introduces the “Delegate and Elevate” method to help leaders focus on their strengths.The business side of leadership – Financial Intelligence is a must-read for marketers and leaders who want to master financial decision-making.Navigating change – Leading Change by John Kotter offers an eight-step framework for organizational transformation.Why AI makes Linchpin more relevant than ever – Seth Godin’s classic on being indispensable in an evolving workplace takes on new meaning in the age of AI.Why Seth Donated 1,000+ Business Books‍ At one point, Seth owned over a thousand marketing and business books—until he gave almost all of them away. The decision wasn’t about decluttering; it was about mindset. He realized he had been reading out of self-doubt rather than genuine curiosity. His takeaway? Read intentionally, not out of obligation. This led to a more thoughtful approach to learning and a more focused book collection, including only the works that truly resonated with him.‍The Books That Shaped Our Leadership Approach ‍Mallory and Seth each brought a list of their top leadership books, and surprisingly, some picks overlapped. Both agreed that The First 90 Days by Michael Watkins is an essential read for anyone stepping into a new leadership role. Whether you’re joining a new institution or taking on more responsibility in your current role, the book provides a roadmap to navigating those crucial first months.Mallory highlighted How to Be a Great Boss, which introduces a simple but powerful framework for delegation. The “Delegate and Elevate” model helps leaders identify what tasks they should focus on and what they should offload to empower their teams. Seth emphasized the importance of Jim Collins’ work, particularly Good to Great, for understanding how to build high-performing organizations.‍Bridging the Gap Between Marketing and Finance ‍One of the most overlooked skills for leaders—especially in higher education—is financial literacy. Mallory recommended Financial Intelligence, a book that helps non-financial professionals understand balance sheets, income statements, and cash flow in a way that’s practical and approachable. If you want a seat at the leadership table, you need to be fluent in the language of finance.‍‍The Role of AI and Why Linchpin Matters More Than Ever Seth Godin’s Linchpin has been a staple for years, but Mallory argues it’s more relevant now than ever. In a world where AI is taking over repetitive tasks, the book’s core message—being indispensable by focusing on creativity, empathy, and problem-solving—is crucial. AI can handle the data, but it’s humans who bring strategic insight. If you’ve read Linchpin before, this might be the perfect time to revisit it through the lens of today’s evolving workplace.‍More Book Recommendations for Leaders Seth wrapped up the conversation with a speed round of additional must-reads:Marketing & Strategy: Ogilvy on Advertising, Ryan Holiday’s Ego is the EnemyBiographies & Memoirs: Shoe Dog (Phil Knight), Steve Jobs (Walter Isaacson)Mindfulness & Philosophy: Zen Mind, Beginner’s Mind, Tao Te ChingWant More Leadership Insights?If you’re looking for an actionable guide to integrating AI into your leadership strategy, check out The AI Playbook for Institutional Leaders. This free resource breaks down AI adoption into three phases, offering checklists and frameworks to guide your institution’s approach. Download it now on Enrollify’s site under the Guides section, and be sure to explore our other resources on leadership, enrollment marketing, and higher ed trends. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other ...
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    23 min
  • Pulse Check: Strategic Storytelling — Part 3

    Pulse Check: Strategic Storytelling — Part 3
    Feb 6 2025

    Welcome to this new Pulse Check series on the power of storytelling. This is Part 3: Multicultural Brand Marketing. In this episode of Strategic Storytelling, host Maria Kuntz interviews Christian Ponce, the Associate Vice President for Marketing at Old Dominion University. They discuss the importance of storytelling in higher education marketing, particularly focusing on multicultural marketing strategies. Christian shares his personal journey into the field, key moments that shaped his approach, and the significance of authentic engagement and inclusivity in brand narratives. The conversation also delves into the challenges and successes of adapting marketing campaigns for diverse audiences, emphasizing the need for cultural understanding and intentionality in marketing efforts.

    Takeaways

    • Storytelling connects people to brands.
    • Multicultural marketing should be integrated into overall strategy.
    • Understanding cultural nuances is crucial for effective marketing.
    • Successful campaigns require collaboration and input from diverse voices.
    • Bilingual campaigns must adapt messages, not just translate them.
    • The future of marketing is about understanding audience needs.
    • Brands must evolve with changing demographics and preferences.
    • Inclusive communications are essential for all institutions.
    • Research and ask questions to understand your target audience.
    • Intentionality is key in multicultural marketing efforts.

    Guest Name: Christian Ponce, Associate Vice President for Marketing, Old Dominion University

    Guest Social: https://www.linkedin.com/in/ponce7/

    Guest Bio: Christian Ponce is the Associate Vice President for Marketing at Old Dominion University (ODU).

    At ODU, Christian leads initiatives to enhance the university's brand and engagement strategies. With a robust background in multicultural marketing, Christian emphasizes authentic engagement and accessibility to meet the diverse needs of various demographics.

    He is recognized for his commitment to breaking down cultural barriers and fostering inclusivity in higher education marketing. His expertise includes developing strategies that resonate with multicultural audiences — ensuring that marketing efforts are both inclusive and effective.


    - - - -

    Connect With Our Co-Hosts:
    Mallory Willsea
    https://www.linkedin.com/in/mallorywillsea/
    https://twitter.com/mallorywillsea

    Seth Odell
    https://www.linkedin.com/in/sethodell/
    https://twitter.com/sethodell

    About The Enrollify Podcast Network:
    The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

    Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

    Attend the 2025 Engage Summit!
    The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

    Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
    Voir plus Voir moins
    36 min
  • The ROI Reality Check: What Students and Families Actually Care About in 2025

    The ROI Reality Check: What Students and Families Actually Care About in 2025
    Feb 3 2025
    Hosts Seth Odell and Mallory Willsea tackle one of the most pressing questions in higher education today: What do students and families actually care about in 2025? With application season in full swing and yield season just around the corner, institutions must understand what’s driving enrollment decisions. Spoiler alert—it’s all about proof, not just promises. From career outcomes to tuition transparency and campus safety, Seth and Mallory break down the key factors influencing students and families today and offer actionable insights for enrollment marketers.Key TakeawaysCareer outcomes matter more than ever. Families want clear data on job placement, salaries, and internship opportunities.Tuition clarity is critical. Hidden fees and confusing financial aid packages frustrate families—transparency is key.Campus visits are happening later. More students are applying before visiting, making early digital engagement even more important.Safety and security concerns are evolving. From campus protests to natural disasters, families are considering new factors in their decision-making.Parents need more direct engagement. Many schools still fail to communicate effectively with parents, even though they play a major role in the decision.What Are Students and Families Prioritizing in 2025?How Important Are Career Outcomes in Enrollment Decisions?It’s no longer enough to promise a “transformative college experience”—families want proof that their investment will pay off. One of the biggest factors influencing enrollment decisions in 2025 is what Seth calls the perceived probability of professional success. In simple terms, students and parents are asking: Will this degree help me land a good job?The data shows that families are looking for clear, tangible indicators of career success, including job placement rates, median salaries of graduates, and access to internships. Schools that can’t provide this information—or fail to present it in an accessible way—risk losing prospective students to competitors who do. Institutions like Georgia State University are leading the way with tools like Stepping Blocks, a digital career platform that connects students with real employment data. For enrollment marketers, the takeaway is clear: don’t just highlight academic programs—showcase the career outcomes that come with them.Why Is Tuition Transparency More Critical Than Ever?Sticker price has always been a concern, but in 2025, families are demanding a new level of clarity around total cost. Many schools advertise a base tuition rate, but fail to account for hidden expenses like housing, meal plans, lab fees, and textbooks. This lack of transparency creates frustration and confusion, especially for first-generation students who may have limited guidance in navigating financial aid.Schools like the University of Dayton and UNC Chapel Hill are setting a new standard by guaranteeing fixed tuition rates for four years. This approach eliminates uncertainty and reassures families that costs won’t unexpectedly increase. Even if your institution can’t freeze tuition, Seth and Mallory emphasize the importance of simplifying how costs are communicated—avoid complex unit pricing, break costs down by semester or year, and make it easy for families to understand net price after financial aid.Why Are Campus Visits Happening Later in the Decision Process?A major shift in student behavior post-COVID is the timing of campus visits. Traditionally, students toured schools before applying, using the in-person experience to determine fit. Now, more families are delaying visits until after acceptance, often making final decisions based on financial aid offers before ever stepping on campus.This shift is especially challenging for private institutions that rely on emotional connections formed during campus visits. If a family assumes a school is unaffordable and never visits, the institution loses the chance to make its case. This means digital engagement—through virtual tours, financial aid webinars, and parent-specific communications—needs to be stronger than ever. As Mallory points out, if you wait for families to ask about cost and financial aid, you’re already behind. Schools need to proactively address these concerns upfront, not just after acceptance.How Have Safety and Security Concerns Evolved?Safety has always been a priority for families, but in 2025, the conversation has expanded beyond crime statistics. Parents and students are increasingly concerned about campus protests, political climate, and even natural disasters affecting their chosen school.For institutions, this means safety messaging needs to go beyond the basics. Schools should highlight campus preparedness for emergency situations, showcase student support services, and actively communicate how they handle campus disruptions. Instead of waiting for families to bring up safety concerns, enrollment teams should address them head-on ...
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    22 min
  • Pulse Check: Strategic Storytelling — Part 2

    Pulse Check: Strategic Storytelling — Part 2
    Jan 30 2025

    Welcome to this new Pulse Check series on the power of storytelling. This is Part 2: From News to Narrative: Frank Tramble on Transforming Higher Ed Storytelling. Frank Tramble shares about the importance of an integrated marketing and communications strategy, understanding your audience's core motivations to create more impactful messages and the need to always to be learning.

    Guest Name: Frank Tramble, Duke University

    Guest Bio: Frank Tramble is a highly accomplished communications professional currently serving as the Vice President for Communications, Marketing, and Public Affairs at Duke University. With extensive experience in strategic executive communications, crisis communications, integrated marketing, and brand management, he plays a pivotal role in shaping Duke's reputation and strategic priorities.

    As a trusted strategic adviser to President Vincent Price, Frank leads Duke's central communications, marketing, media relations, and brand management activities. He provides guidance and leadership to communications professionals across various schools and units, ensuring a cohesive and impactful approach.

    Previously, as Vice President and Chief Communications Officer at Howard University, Frank elevated the university's reputation through innovative initiatives such as the award-winning redesign of their magazine and the establishment of The Dig, a groundbreaking daily storytelling hub.

    Frank's accomplishments have garnered national media coverage, including Howard's swim and dive

    team becoming the first all-Black swim team featured on the cover of Sports Illustrated. He has

    collaborated with renowned figures like Pete Souza and spearheaded communication strategies for

    high-profile individuals, including Phylicia Rashad, Nicole Hannah-Jones, and Ta-Nehisi Coates.

    An adjunct professor at Georgetown University, Frank imparts his expertise in brand strategy. He also

    serves as a lead judge for prestigious industry awards and is a sought-after speaker on topics such as

    crisis communications and branding.

    Frank Tramble holds a master's degree in integrated marketing communications from Georgetown and a

    bachelor's degree in advertising management from Michigan State University. With his dedication to

    excellence and passion for effective storytelling, Frank continues to shape Duke University's success as a

    leading institution of higher education.


    - - - -

    Connect With Our Co-Hosts:
    Mallory Willsea
    https://www.linkedin.com/in/mallorywillsea/
    https://twitter.com/mallorywillsea

    Seth Odell
    https://www.linkedin.com/in/sethodell/
    https://twitter.com/sethodell

    About The Enrollify Podcast Network:
    The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

    Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

    Attend the 2025 Engage Summit!
    The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

    Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
    Voir plus Voir moins
    27 min
  • AI as Higher Ed’s Crisis Compass: Does It Build Resilience or Expose Gaps

    AI as Higher Ed’s Crisis Compass: Does It Build Resilience or Expose Gaps
    Jan 27 2025
    Mallory and Seth dive into the provocative topic of AI's role in higher education, asking the critical question: Does AI act as higher ed’s crisis compass by building resilience, or does it expose vulnerabilities we’d rather ignore? The conversation explores how AI is transforming institutions, from identifying inefficiencies to bridging communication gaps, while also highlighting leadership’s role in determining whether these insights drive progress—or further deepen the cracks. If you’re curious about how to leverage AI effectively in higher ed, this episode is packed with thought-provoking insights.Key TakeawaysAI as a Spotlight: AI doesn’t just highlight what’s working; it often exposes inefficiencies, forcing institutions to confront uncomfortable truths about their operations.The Leadership Factor: Strong leadership and a culture of empowerment are critical to ensuring AI builds resilience rather than exacerbates gaps.Proactive AI Use: From early warning systems to personalized outreach, AI has the potential to be proactive, identifying and addressing issues before they escalate.Collaboration is Key: The partnership between humans and AI is essential—AI provides the insights, but leaders must act on them effectively to drive meaningful change.Avoiding the Efficiency Trap: While AI is often marketed for its speed and cost-saving benefits, its real power lies in enhancing quality and delivering better outcomes.Bridging Divides: Institutions must balance embracing AI on the administrative side with thoughtfully integrating it into academic spaces, ensuring students are prepared for real-world applications.How is AI exposing vulnerabilities in higher education institutions? AI shines a light on inefficiencies that may have previously gone unnoticed. For example, it might identify enrollment bottlenecks and reveal how these issues are tied to outdated processes in financial aid or communication. However, this transparency can make some leaders feel threatened, leading to tension between self-preservation and institutional progress.Does AI create more problems than it solves in higher ed? It depends on the leadership and culture of the institution. For organizations with strong, centralized strategies and empowered teams, AI can build resilience by identifying opportunities and creating efficiencies. However, for institutions plagued by siloed operations and "shiny object syndrome," where leadership prioritizes trendy tools over meaningful implementation, AI can expose and even exacerbate gaps.Why is there resistance to AI in the classroom? While administrative functions like enrollment and marketing have embraced AI, many academic leaders resist its integration into teaching. This creates a divide: graduates may leave college unprepared to use the very tools they’ll need in the workforce. The hesitation often stems from fears of compromising academic integrity or a lack of understanding of AI’s potential to enhance learning.How can AI be used to build resilience during a crisis? AI can play a critical role in crisis management by identifying risks early, providing data-driven forecasts, and automating routine tasks so leaders can focus on human-centric challenges. For example, AI can flag at-risk students who might otherwise slip through the cracks, enabling institutions to proactively offer support and reduce attrition. However, empathy and human leadership remain irreplaceable during high-emotion events, such as leadership changes or campus tragedies.What’s an example of AI successfully enhancing higher education operations? Seth shared a fascinating example of an AI-driven admissions call targeting students with outstanding balances. By focusing on a specific subset of students, the AI agent provided proactive outreach that human teams likely wouldn’t have had the bandwidth to complete. This kind of narrow yet impactful implementation demonstrates AI’s ability to add value without replacing human interaction.Is efficiency the best selling point for AI in higher ed? Efficiency is an obvious benefit of AI, but focusing solely on speed and cost-savings may miss the bigger picture. Institutions should aim to leverage AI to improve quality—delivering better outcomes for students and staff. For instance, AI’s predictive capabilities can identify long-term trends and provide solutions that go beyond short-term wins.What role does leadership play in AI adoption? Leadership determines whether AI builds resilience or exposes vulnerabilities. Institutions with visionary leaders who embrace a culture of collaboration and innovation are more likely to see AI as a tool for progress. Conversely, top-down, reactionary approaches—such as rushing to implement AI to satisfy board demands—can lead to misaligned investments and missed opportunities.AI is undoubtedly reshaping higher education, but whether it builds resilience or exposes gaps ultimately depends on the leadership ...
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    21 min
  • Pulse Check: Strategic Storytelling — Part 1

    Pulse Check: Strategic Storytelling — Part 1
    Jan 23 2025

    Welcome to this new Pulse Check series on the power of storytelling. On this Part 1: Reimagining the University as a “Big Brand”, guest Matt McFadden talks about embracing the fact that universities are mega brands and how this should influence the way we market to different audiences through a values-based brand platform. Case studies include Nike and three universities with very different use cases.

    Guest Name: Matt McFadden, Simpson & Scarborough

    Guest Social: https://www.linkedin.com/in/mcfaddenwde/

    Guest Bio: Matt is the senior vice president at Simpson Scarborough, where he works with their teams to turn insights into brand strategies, creative and content that create impactful results for their partner colleges and universities. With a career dedicated to higher education marketing, he helps universities bring their stories to life, fostering stronger connections with students, alumni, and communities. Matt's passion for education began during his college days as a tour guide, orientation counselor, and athletic host, where he learned the power of collective experiences and the influence of great people. Today, his work continues to shape transformative narratives in higher education.


    - - - -

    Connect With Our Co-Hosts:
    Mallory Willsea
    https://www.linkedin.com/in/mallorywillsea/
    https://twitter.com/mallorywillsea

    Seth Odell
    https://www.linkedin.com/in/sethodell/
    https://twitter.com/sethodell

    About The Enrollify Podcast Network:
    The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

    Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

    Attend the 2025 Engage Summit!
    The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

    Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
    Voir plus Voir moins
    49 min