Higher Purpose Marketing Strategy | Service Business Marketing, Values-Driven Marketing, Marketing Strategy

Auteur(s): Ashley Conway - Marketing Strategy Coach and Copywriter for Service Businesses
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  • Résumé

  • - Does the thought of marketing frustrate you? - Perhaps your marketing isn’t helping you stand out from your competition. - Or do you want to attract the best customers not just average ones? - Maybe marketing is frustrating because you aren’t seeing the ROI you want. - Or does your marketing not feel authentic to who you are as a company and your values? These are all common challenges for service businesses. Though marketing can be challenging, it is really all about building relationships with your customers. On the Higher Purpose Marketing Strategy podcast, we’re going to dive into building customer relationships and generating leads and sales through values-driven marketing. We’ll talk about how values can influence marketing, how messaging should be customer-focused, letting research guide our plans, using metrics to determine what’s worth our time and resources, and how to simplify this whole process. My name is Ashley Conway, and as your podcast host, I’ll leverage my 20 years in the marketing industry, and over a decade working with my own clients, to teach you how to stand out from your competition and attract your best customers. Let’s get to work! Next Steps: - 10 Reasons You Aren’t Standing Out From Your Competition training: https://www.beweirdmarketing.com/stand-out-from-competition - Visit the website: https://www.beweirdmarketing.com/
    Copyright 2025 All rights reserved.
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Épisodes
  • 03. 3 Ways to Incorporate Your Faith into Your Service Business Marketing

    03. 3 Ways to Incorporate Your Faith into Your Service Business Marketing
    Feb 11 2025

    On today’s show, we're chatting about 3 ways you can incorporate your faith into your marketing so your marketing efforts feel authentic to your values and have a kingdom purpose.

    These three ways will allow you to combine your faith and your marketing without being pushy or preachy.

    And, I’m answering a listener’s question about including your faith in your marketing without alienating people with different beliefs.

    Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/ - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
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    19 min
  • 02. 7 Low-Cost Marketing Ideas for Service Businesses

    02. 7 Low-Cost Marketing Ideas for Service Businesses
    Feb 4 2025

    On today’s show, I'm sharing 7 marketing ideas that are low-cost and high-reward for times when you hit a plateau in your sales or need to push to hit a sales goal.

    And I’m answering a listener’s question about ways to maintain her marketing efforts when her budget has been cut.

    Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
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    21 min
  • 01. Creating a Simple, Customer-Driven Marketing Plan

    01. Creating a Simple, Customer-Driven Marketing Plan
    Feb 4 2025

    On today's show, we're talking about why a customer-driven marketing plan is critical for your service business, as well as the five parts of an effective plan and which you should focus on first.

    And, I'm answering a listener's question about reasons people aren't taking action after visiting her website.

    Looking for more resources? Ready to work together? Start here: - For all things podcast, visit https://higherpurposemarketingstrategy.com/ - To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout - Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/ - To work with our team, visit https://www.beweirdmarketing.com/marketingagencyservices
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    31 min

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