AI isn’t the problem — it’s how most people use it. In this episode, Ashley breaks down five simple hacks for using AI as a writing partner to make your web copy sharper, more human, and more effective.

You’ll learn how to:

• Feed AI the right context so your copy sounds like you

• Give it structure and SEO direction (so you don’t have to fix it later)

• Teach it empathy by sharing what your audience is really thinking

• Use it to create helpful FAQs and find blind spots in your messaging

Because when you pair your strategy with AI’s speed, you’ll stop spinning your wheels and start writing words that actually work.

Looking for more resources or ready to work together? Start here: 🎙️ Podcast hub: higherpurposemarketingstrategy.com 💡 Learn more about my services or book a free introductory session: bit.ly/beweirdcall 📸 Connect with me on Instagram 📘 Join the conversation on Facebook

Okay, confession time — Ashley has created some great lead magnets that totally flopped. They looked polished and valuable, but they didn’t move anyone closer to working with her. Sound familiar? In this episode, you’ll learn how to create a lead magnet that doesn’t just grow your list — it grows your business.

Ashley breaks down how to:

• Make your lead magnet fit naturally into your sales funnel

• Choose a topic that solves a real problem for your audience

• Design something irresistible (and fun!) that builds momentum toward your paid offers

Because a good lead magnet isn’t just a freebie — it’s the bridge between curiosity and conversion.

Looking for more resources or ready to work together? Start here: 🎙️ Podcast hub: higherpurposemarketingstrategy.com 💡 Learn more about my services or book a free introductory session: bit.ly/beweirdcall 📸 Connect with me on Instagram 📘 Join the conversation on Facebook

Most businesses don’t have a sales problem — they have a friction problem.

In this episode, Ashley shares how to make it ridiculously easy for people to say yes to your offer with three simple, practical tweaks. F

rom clearer calls to action to smoother systems and thoughtful follow-up, you’ll learn how to remove roadblocks that keep customers from buying.

Because when you make it easy to work with you, more people will.

🎙️ Podcast hub: higherpurposemarketingstrategy.com 💡 Learn more about my services or book a free introductory session: bit.ly/beweirdcall 📸 Connect with me on Instagram 📘 Join the conversation on Facebook

Most businesses say “thank you” to their customers — but very few make it memorable.

In this episode, we’re talking about how to turn simple gratitude into genuine loyalty (and repeat business) with seven creative, non-cringey ways to thank your clients.

From surprise bonuses to future-focused follow-ups, you’ll learn how to show appreciation that actually strengthens your customer relationships.

Because a real thank-you doesn’t just make people smile — it makes them stay.

• For all things podcast, visit https://higherpurposemarketingstrategy.com/
• To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
• Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/
• Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin

• For all things podcast, visit https://higherpurposemarketingstrategy.com/
• To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
• Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
• Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/

Remember the saying “all work and no play makes Jack a dull boy”? Turns out, it applies to Jill too. 😉 In this episode, I’m talking about why fun isn’t frivolous — it’s fuel for your creativity — and why your next great idea might show up after you’ve unplugged.

Russell Dickerson- Happen to Me

• For all things podcast, visit https://higherpurposemarketingstrategy.com/
• To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
• Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
• Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/

• For all things podcast, visit https://higherpurposemarketingstrategy.com/
• To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
• Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
• Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/

If your to-do list reads like a CVS receipt, this one’s for you. I'm talking about the chaos of doing all the things and why the secret to momentum isn’t more hustle - it’s asking one simple question: What’s the next right thing?

• For all things podcast, visit https://higherpurposemarketingstrategy.com/
• To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall
• Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin
• Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/