In this episode, I had the pleasure of chatting with Christian J. Ward, Executive Vice President and Chief Data Officer at Yext, and co-author of the Amazon bestseller Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships. In the chat, Christian and I explore the evolving role of data in business, offering practical insights and strategies for leveraging AI-enhanced data partnerships to stay competitive in a rapidly changing digital landscape. Listen to chats on Spotify - https://podcasters.spotify.com/pod/show/chat-with-sean Key Links Connect with Christian - https://www.linkedin.com/in/wardchristianj/ https://www.yext.com/ Link To Book (Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships) - https://www.amazon.co.uk/Data-Leverage-Unlocking-Surprising-Partnerships/dp/1732991707 Messy Middle By Google - https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-journey/navigating-purchase-behavior-and-decision-making/ The Lean Data Paradigm: Navigating The AI Wave Safely And Efficiently - https://www.christianjward.com/post/the-lean-data-paradigm-navigating-the-ai-wave-safely-and-efficiently