• How Sustainable Products Create Customer & Business Value

  • Aug 8 2024
  • Durée: 22 min
  • Podcast

How Sustainable Products Create Customer & Business Value

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  • Résumé

  • Time to Value: The Gartner Marketing and Product Management Podcast host Craig Lowery and guest analyst Ed Anderson discuss why sustainability is now a critical factor in product management. They explore how sustainability influences customer purchasing decisions and enhances corporate reputations, emphasizing the integration of environmental, social and governance (ESG) aspects into products.

    Listen to learn why product managers cannot afford to overlook sustainability, and how it can be a significant business value driver.

    Ed Anderson is a research vice president and distinguished analyst within Gartner’s technology and service provider organization. He leads Gartner’s research into sustainability best practices for vendors and the product and service offerings delivered by providers. This research defines best practices for operating in a sustainable fashion across environmental, social and governance activities.

    He created Gartner’s Vendor Sustainability Assessment, a methodology to assess the sustainability posture of providers, highlighting areas of strength and weakness.
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