Ali Qureshi is the co-founder of Adcrate. He shares strategies on effective ads for platforms like Meta and TikTok. He also shares static and video formats, copywriting, leveraging AI, hook rates, video production and more.

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Episode Topics & Timestamps

00:00 Introduction to AdCrate and Growth Strategy

02:56 The Importance of Ad Creative in Paid Advertising

05:47 Navigating Media Platforms: Meta vs. TikTok

08:53 Static vs. Video Creatives: Balancing Production and Impact

11:49 Effective Static Ad Formats and Testing Strategies

15:09 Common Mistakes in Ad Creation and Copywriting Tips

17:55 Leveraging AI for Ad Copy and Customer Insights

20:47 Innovative Ad Formats: Memes and Interface Hacking

25:42 Understanding Hook Rates and Audience Engagement

28:10 Navigating Video Content Creation on a Budget

35:09 The Importance of Script Writing for Ads

40:50 Exploring Effective Video Lengths and Frameworks

43:40 Utilizing Motion Graphics for Enhanced Engagement

46:34 Iterating and Testing Ads for Success

Links Mentioned

https://www.adcrate.co/