Charlie Hoehn is a three-time New York Times bestselling editor and five-time author. He has worked with Tim Ferriss, Ramit Sethi, Codie Sanchez, Tucker Max, David Goggins, and many others.

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• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Introduced through podcast, impactful book, recession-proof advice.

04:53 Initiated projects, and earned full-time employment success.

06:59 A proactive mindset leads to more opportunities.

11:15 Help businesses by addressing their key concerns.

13:51 Busy people dislike long videos; need efficiency.

18:59 Tim Ferriss leads workshops and gets direct feedback.

22:08 Expand ideas, stories, and transformation in the book.

24:12 Simon Siddig said: Tell stories with points.

28:56 Books are about long-term commitment and impact.

30:42 Book sales don't compare to equity earnings.

35:51 People interested in writing books should focus.

39:09 Target reader, build a personalized distribution list.

40:49 Focus on prescriptive nonfiction for business owners.

46:04 Ghostwriter disrupted author interviews, structure, and chapter content.

49:15 Authors recommend conversational writing for more engaging content.

Links Mentioned

charliehoehn.com

Matt and Ryan talk about effective strategies, formats for newsletter content, the importance of writing a marketing email, and many more

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Lead with valuable content, tie to sale.

05:27 Emphasize specific, actionable value in newsletters.

08:53 Excited about new influencers and marketing strategies.

11:34 Writing effective newsletters require careful strategy.

13:33 Reduce excessive newsletter content and external links.

18:57 Webinars, marketing emails, social posts, newsletters.

20:07 Front-load marketing, send more emails. Missed opportunities.

22:47 Testing email sequences for launches; effective content.

26:43 Biohacking and focused marketing for future reports.

29:18 Test different angles, focusing on specific angles.

32:31 Using Quora for ad copy and success.

39:10 Sam's trends team provided unique, affordable market insights.

41:02 Attracted crowd, learning experience, successful business ventures.

43:58 Steps to grow podcast: review, subscribe, screenshot.

Matt and Ryan talk about the takeaways from the newsletter conference, the B2B industry, the pros and cons of ads or promotions in newsletters, newsletter ideas, and many more.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 B2B newsletters are confident moneymaking plays.

04:44 Creating podcasts, newsletters, and social media content drives business. Monetizing as a media company with ads/courses/memberships. B2B media is more lucrative than B2C. Sell directly to the audience for business growth.

06:36 Media companies struggle with ads, and B2B creators thrive.

10:17 Focusing on the specialized audience for high value.

13:03 Workweek thesis: Identify niche industries for influence.

17:34 Generate immediate revenue through targeted advertising strategies.

19:52 Text blasts boost webinar registrations, and powerful marketing.

25:12 Influencer marketing: finding underpriced attention is key.

27:28 Smaller newsletters offer better advertising opportunities.

31:37 Consider higher CPA for better long-term value.

34:15 Many subscribers sign up for multiple newsletters.

37:34 Prefer widget installation for faster revenue generation.

40:33 Automated newsletters can be customized for relevance.

44:45 Automated sequence customized for life events.

46:02 Create a newsletter portfolio to build relationships.

49:09 Leverage Facebook, content, and SEO for marketing.

52:31 Publish podcast, send a screenshot for an invite. Live call.