Starting a business itself is hard, not to mention starting a cannabis business. Finding funding, hiring your first few employees, and navigating regulations is difficult. But then if you’re trying to scale your cannabis business, you’ll face an entirely new set of challenges that nobody ever warned you about. Until today.

In this episode, I’m interviewing Anna Willey, founder of California Artisanal Medicine (CAM), and someone I really admire. Anna shares why you should nurture your business team, how she scaled her business and overcame the associated challenges, and what it’s like to be a woman in the cannabis industry, especially as a grower.

In this episode, you’ll learn…

[02:05] An introduction to Anna, her exit from her Colorado business, and how she came to be where she is in the California cannabis space currently

[07:54] How cannabis has become a part of our personal identity, and why you should invest in growing and nurturing your team

[16:05] Anna walks us through how she scaled her business

[23:22] What it’s like being a woman in the cannabis industry, specifically as a grower, plus her advice for someone just starting out

[26:52] Anna explains the art of scaling and the challenges you face while doing so

[34:32] Where Anna sees her brand going and what it’s like to be a female leader

[41:59] The state of policy and the cannabis industry in California

Get full notes and a transcript at: https://highsalwa.com/2023/08/02/how-to-cultivate-grow-and-scale-your-cannabis-business-with-anna-willey/

Let me help you save time and money in the industry with my templates on winning licenses in multiple cannabis markets. Visit my website for all the pre-rolled downloads you’ll need to get started: https://highsalwa.com/