Starting a business itself is hard, not to mention starting a cannabis business. Finding funding, hiring your first few employees, and navigating regulations is difficult. But then if you’re trying to scale your cannabis business, you’ll face an entirely new set of challenges that nobody ever warned you about. Until today.

In this episode, I’m interviewing Anna Willey, founder of California Artisanal Medicine (CAM), and someone I really admire. Anna shares why you should nurture your business team, how she scaled her business and overcame the associated challenges, and what it’s like to be a woman in the cannabis industry, especially as a grower.

In this episode, you’ll learn…

[02:05] An introduction to Anna, her exit from her Colorado business, and how she came to be where she is in the California cannabis space currently

[07:54] How cannabis has become a part of our personal identity, and why you should invest in growing and nurturing your team

[16:05] Anna walks us through how she scaled her business

[23:22] What it’s like being a woman in the cannabis industry, specifically as a grower, plus her advice for someone just starting out

[26:52] Anna explains the art of scaling and the challenges you face while doing so

[34:32] Where Anna sees her brand going and what it’s like to be a female leader

[41:59] The state of policy and the cannabis industry in California

Get full notes and a transcript at: https://highsalwa.com/2023/08/02/how-to-cultivate-grow-and-scale-your-cannabis-business-with-anna-willey/

Let me help you save time and money in the industry with my templates on winning licenses in multiple cannabis markets. Visit my website for all the pre-rolled downloads you’ll need to get started: https://highsalwa.com/

I had a Zoom call with a friend recently where she felt taken advantage of for her knowledge and expertise and didn’t get paid what she was worth. It really fired me up because I know the importance of setting your prices and being confident in them in order to be compensated fairly. 

In this episode, I’m sharing my advice for how to accurately and confidently charge for your time and calculate your hourly rate. I give you action steps to plan for profits, know your expenses, evaluate your time costs, and more. I have a lot of experience as a paying customer and a businesswoman and my goal for this episode is to make sure that you are paid what you’re worth for your time and expertise.

In this episode, you’ll learn…

[01:08] Women in the cannabis industry are often disregarded, even though they bring valuable insight and expertise to the table

[03:05] Some stats comparing the profitability of women-led companies to the amount of funding they receive

[06:02] My steps for how to confidently charge for your time by planning for profits

[23:22] Remember that it’s so important to gain clarity around your prices and profits in order to succeed in business

Get full notes and a transcript at: https://highsalwa.com/2023/07/26/adding-up-the-numbers-how-to-set-your-hourly-rate-and-prices-with-confidence/

Let me help you save time and money in the industry with my templates on winning licenses in multiple cannabis markets. Visit my website for all the pre-rolled downloads you’ll need to get started: https://highsalwa.com/

Event planning is a beast. There are so many moving parts to consider, but they are wonderful for bringing people together, especially in the cannabis industry. You just have to be prepared, be knowledgeable, and most of all, be flexible. 

In this episode, I do a live coaching call with my friend, Raeven Duckett, a cannabis equity activist and co-founder of Community Gardens in Oakland, California. I answer her questions about the logistics of planning a cannabis event and share my advice from past event experiences. We chat about promoters, vendors, security, sponsorships, and most importantly, event budgets.

In this episode, you’ll learn…

[03:28] I catch up with my friend, Raeven, on what she’s been up to

[05:35] Raeven asks for my advice about events for 2024, what makes a good cannabis event, and the logistics behind setting it all up

[14:44] The ins and outs of promoters for cannabis events

[18:23] Finding food trucks for your event, and the importance of having an event map

[22:36] We chat about security, booking local talent, corporate sponsorship, and event budgets

Get full notes and a transcript at: https://highsalwa.com/2023/07/19/cannabis-events-101-the-logistics-behind-a-successful-cannabis-event-with-raeven-duckett/

Let me help you save time and money in the industry with my templates on winning licenses in multiple cannabis markets. Visit my website for all the pre-rolled downloads you’ll need to get started: https://highsalwa.com/