Justin Christianson is the Co-founder and President of Conversion Fanatics, a full-service conversion rate optimization company. Conversion Fanatics helps hundreds of companies like Burt's Bees, Butcher Box, NBC Golf, Dr. Axe, and many others improve their results. Justin is a digital marketing veteran with a strong handle on implementation and optimization. Justin is also the #1 Amazon best-selling author of Conversion Fanatic: How To Double Your Customers, Sales and Profits With A/B Testing.

How can you increase your conversion rates and improve results for your e-commerce business? 

Justin Christianson says that for a business to be successful, leaders need to understand the systems and processes that guide the company. Not only that, but it’s essential for leaders to implement a conversion rate optimization strategy if they want to improve their sales. But, how do you do that while avoiding all the common mistakes companies tend to make when it comes to optimizing their sales?

In this episode of The Live Fortunately Podcast, Seth Burstein is joined by Justin Christianson, the Co-founder and President of Conversion Fanatics, to discuss the ways business leaders can increase conversion rates and improve the bottom line for their e-commerce business. Justin explains digital marketing and the challenges he faced while starting the company, what you need for statistically significant results while A/B testing for optimization, and the factors that can lead to failure.