A few years ago, leads, deals and paychecks became so easy to come by that real estate agents lost sight of the fundamentals of this business. Well, here’s the bad news: the days of easy money in real estate are long gone, but that’s also good news. If we want to stay in this business and actually thrive, we have to refocus on the fundamentals of real estate, and dust off those old school sales skills that weren't necessary in the last market. If we want to grow sustainability, we need systems. If we want to succeed, we have to be enthusiastic about the business. If we want to increase our conversion, we have to gear our efforts towards getting more meetings with consumers. How do we use our people skills to get better results? When do we know we’re ready to build a team? How do we make 2025 our best year yet? In this episode, we’re joined by entrepreneur, coach and founder of The Gifford Team, Shayla Gifford. She shares how to thrive in a challenging market. For many years, a lot of us were blessed to make easy money. There’s nothing easy to come by now and the field will thin out. -Shayla Gifford Three Things You’ll Learn In This Episode How to find joy in your business again So many agents are struggling to take action right now. Why do we procrastinate, fall into analysis paralysis or feel defeated? How do we overcome this? Before you build a team… Building a team is the next logical step for real estate agents who want to grow, but how do you know you’re actually ready to lead people? Get them to a meeting Buying or selling a home is a daunting process for consumers. How do we use our sales skills to make it easier? Guest Bio Shayla Gifford is an entrepreneur, coach and founder of The Gifford Team. Over the years, Shayla has grown this dynamic sales team. The Gifford Team works closely behind the scenes with the best operations staff from processing to funding. It takes a village to close a loan and they are dedicated to helping their clients find the right program that compliments their financial goals. Since 2009, Shayla’s team has helped more than 6,000 families totaling more than $1.5 billion in closed sales. They love what they do and the clients they serve, which is also a reflection of The Gifford Team continually ranking in the top 1% of originators nationwide. Links: https://www.linkedin.com/in/shayla-gifford-3019396/ https://www.guildmortgage.com/the-gifford-team/ https://www.instagram.com/shaygiff/?hl=en About Your Hosts Tiffany Banks is the CEO and former general counsel of Nevada REALTORS®. Her leadership is defined by a strategic approach to real estate advocacy and a commitment to community enrichment. With over a decade of legal experience, Tiffany guides the organization's direction with a keen focus on strategic consulting, complex legal analyses, and new business development. Nevada REALTORS® has successfully navigated legislative sessions, forging strong relationships with stakeholders and enhancing the community presence through impactful projects. Tiffany’s role encompasses not just operational management, but also driving growth and fostering a culture of excellence within the team and the broader real estate community. Brandon Roberts is the President of Nevada REALTORS® and Corporate Broker/CoFounder of Signature Real Estate Group. Signature Real Estate Group is a real estate and property management brokerage that has grown to almost 800 agents in multiple states. He has been practicing real estate for over 27 years and has been a broker for 21 of them. Brandon has trained and coached Real Estate brokers and agents all over the country. His state of the art training at the Real Estate Academy has brought new agents to new levels. Making them into multi-million dollar producers within their first year. Check out this episode on https://podcasts.apple.com/us/podcast/nevada-realtors-today/id1764819157/ or https://open.spotify.com/show/4iPjmWivycSRWD31NSPo2D https://nevadarealtors.org/ and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!
