In this episode, Keith explored the crucial skill of discernment in business decisions. He shared insights from his experiences in the landscaping industry, emphasizing that saying no can be more beneficial than saying yes to everything. He discussed the importance of focusing on core services, understanding the risks of overextending, and utilizing smart subcontracting. Success lies in mastering what you do best and making decisions that align with your expertise and capacity. When you narrow down what you offer, you’re not only cutting out stress but also boosting your profits and efficiency. It's about breaking free from those nagging fears and old stories in your head and realizing you don't have to do it all to succeed. And hey, there's more! Keith’s got some exciting updates on what's brewing with the Untrapped Podcast and other projects that are in the pipeline. So, if you’re here for no-nonsense stories and solid tips to make running your biz a breeze, you’re in the right place! Stick around, and let's jump in! Check out these episode highlights: 00:00 - Optimize Landscaping Business Strategy 03:19 - Launching a Landscaping Business 07:12 - Transition to Quieter Battery Trimmers 10:45 - Effective Equipment Management Tips 13:57 - Skill Building and Pricing in Landscaping 18:50 - Unlocking Business Success Mindset 20:04 - Commitment Yields Significant Revenue Potential Key Takeaways: Market Research and Strategy: Begin by analyzing successful local businesses and defining your service area to target the most lucrative neighborhoods. Use tools like Google to research and map out income per zip code. Invest Smart in Equipment: Start with affordable, used equipment from places like Facebook Marketplace or Craigslist. As your business grows, reinvest in new, reliable equipment. Remember, "buy nice or buy twice." Pricing and Profitability: Ensure proper pricing strategies by charging enough to cover costs and desired profit margins. Aim for at least a 50% gross profit margin by multiplying your cost estimates by two. Resources and Websites: Here's the video and story about our Window Cleaning brother in the UK I was talking about: https://www.youtube.com/watch?v=7F_pxfE8A4k Tree Work Electric hazard awareness: https://www.youtube.com/watch?v=w7QgzAauFCQ Tree Work Electric hazard awareness: https://www.youtube.com/watch?v=ILGSn9Rx8f8&t=0s The Time William and I climbed 115ft. in a tree: https://www.youtube.com/watch?v=hVmT_Nhohjk&t=0s Tree Work and Arborist Videos playlist: https://www.youtube.com/playlist?list=PLub0_q7i2mDRR3pk7GpX3k8JhZiE2IvYm 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP Transcript (Note: this was transcribed using transcription software and may not reflect the exact words used in the podcast) Keith Kalfas 00:00:00 - 00:00:48 How to start a landscaping business in 2025. Let's go. So, before we get started, I just got a comment on my YouTube channel. There's a guy who's trying to start his landscaping business, and he found himself on another YouTube channel that talks about how to become a millionaire and wealth and abundance and all that stuff, which is great. He left that channel, and now he's binge watching my videos because he specifically wants to learn how to start a landscaping business right now. So that's step number 1 because you gotta cut all the other fat of all this other information that's not helping you get your business to the next level. Step 2 is do market research. We're gonna talk about the equipment you need in a minute, but this is really important. Keith Kalfas 00:00:48 - 00:01:41 1st, go on Google and type in landscaping businesses near me and look at the most successful ones and analyze how are they running their business how are they marketing their business. You can learn a ton just by doing that. And I want you to go on Google Maps and create your service area, right? So ours is a 6-mile radius from our home base. And what I also want you to do is go on Google and type in income per zip code in your area and find out where all the money is at, and then you'll know where to market. I like to go in specific neighborhoods, market, and advertise repeatedly. You drill deep in specific ...
