The recent NAR settlement proposal and other industry developments prove one thing. Real estate agents have to become proactive about their business, instead of working in reactive mode.

That means instead of relying on Zillow and paid leads, we have to shift to strategies that give us more control over how we provide value.

Mastering our sphere, referrals, events and reviews immediately sets us free from market disruptions. It will also give us an ROI that lasts way longer than any paid lead.

How do we build our businesses on relationships and connection? Why are events critical to proactively generating business? In this episode, I’m joined by coach, speaker and author of The 7 Levels of Communication, Michael J. Maher. He shares how to build your business differently, and why it’s critical in today’s market.

Forever we’ve been in a dichotomy where the listing side was skills-based and the buyer side was a service-based profession. That’s about to change. -Michael Maher

Three Things You’ll Learn In This Episode

-How to lead buyers through the transaction

Many agents find working with buyers stressful and more time-consuming than sellers, but it could be due to an inefficient approach. How do you use focus and prioritization to improve the process?

-The flywheel effect

Real estate professionals don’t invest in events because they don’t think they can scale, but they actually have the highest ROI. What happens when you make events a key pillar of your business?

-The secret to a great client event

Events will always be a powerful way to build and generate referrals, but not all events will yield the same results. What makes a client event memorable, effective and even fun?

Guest Bio

Michael J Maher is a coach, speaker and author of The 7 Levels of Communication. Formerly known as North America's Most Referred Real Estate Professional, in just his third year of real estate, Michael did 187 transactions for $40.1 MM in sales and netted one million dollars. He received over 500 Referrals for 11 straight years. And now, his (7L)System and methodologies have grown beyond the real estate world to see its application in nearly every profession and industry. His last event had over 50 different professions in the room! It all started with a powerful book (7L) The Seven Levels of Communication: Go from Relationships to Referrals endorsed but such stalwarts as Dave Ramsey, Dr. Ivan Misner, Bob Burg, Larry Kendall, Howard Brinton, Barbara Corcoran, Gary Keller, and many more. To join the Generosity Generation, go to http://joingengen.com.

Host Bio

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.