How do you run a successful real estate team with your spouse? It’s a question we get all the time. Whether you’re thinking of joining your partner in real estate or you’re starting from the ground up, working together comes with benefits (and challenges).

Just because you’re married doesn’t mean you’ll make great business partners. People make this mistake all the time. What that makes our partnership work is our opposing skill sets, and the fact that we bring different things to the table.

How did Devon end up becoming my business partner after her own corporate career? What are the key ways we balance each other out? What are the key decisions we made when we built our team?

In this episode, my wife and business partner Devon Fox joins me to talk about our business and why it works.

Real estate is a super stressful industry. If your clients are super stressed and if you feed into that, you’ll just amp them up. -Devon Fox

Three Things You’ll Learn In This Episode

-Cool, calm and collected through the transaction

Real estate is a stressful business and you often have to deal with people’s emotions. How are our temperaments different in the way we deal with clients?

-The secret to a successful partnership

Being good friends or even husband and wife doesn’t mean that you’ll make great business partners. How do you know if you’ll work well together?

-How to be strategic about growth

One of the key levers to our growth was the generous commission splits we offered. Knowing what we know now, would we do the same thing?

Guest Bio

Devon Fox is the Co-Owner of Devon and Dustin Fox Homes with Pearson Smith Realty. Their story begins not with a company or a brand, but with two high school sweethearts who had an ambitious dream to create something meaningful and lasting, together. They decided to go all-in with passion and purpose leading the way, establishing Fox Homes to provide an unmatched real estate experience that delivers big results with small-town heart. They love nothing more than seeing the joy on first-time homeowners’ faces or the ear-to-ear grins of those who just closed on a brilliant deal.

Follow @devonfox on Instagram and connect with her on LinkedIn.

Host Bio

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.

If you’re struggling to get traction from open houses, you might think the strategy is dead. The truth is open houses still work, but 90% of agents don’t do the right things.

Crafting a successful open house comes down to one mentality: building a collective experience around the home and making it connect to the guests. There are little touches you can put in place that add up to a ton of value.

The invitation, the food you provide and the way you interact with guests when they first arrive. These are all ways you can create an elevated open house experience that sells the home and even generates more seller leads. What should you do differently? In this episode, my producer Matt Johnson returns to talk all about open houses and how to set one up for success.

An open house is a collective experience of the entire home and an agent has control over that. -Matt Johnson

Three Things You’ll Learn In This Episode

-Always lead with quality

Many agents will just put out a bowl of hard candy or cookies at an open house and call it a day. What do you need to provide and give guests to make it an elevated experience?

-Why sellers hate open houses

An open house should be an experience around the home, not a sneaky way to find buyers for other listings. How do you host it accordingly?

-Earn trust by using a negative

The open house should always be about the home. How do you show genuine enthusiasm with a dose of honesty?

Host Bio

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.

Every real estate agent in America is competing with 1.6 million other active agents. That means the fight to get more deals is actually a fight for visibility in a crowded digital marketplace.

The most effective tool for cutting through the noise is also the most overlooked by the industry - Google reviews. Whether it's purchasing a washing machine or finding the agent to sell your home, reviews are the currency of most buying decisions, but we’re taught to ignore this.

What are the key things you need to have in place to win the review game? How do you make it easier for buyers and sellers to give you Google reviews? In this special episode focused on my book Six Weeks to Real Estate Success, I’m laying the groundwork for building up your Google reviews.

Three Things You’ll Learn In This Episode

-How to boost your visibility in a crowded space

From the day we get into real estate, we’re taught to focus on Zillow. Why do I consider this one of the biggest missteps in my career?

-Beat Zillow at its own game

A high ranking on Google solves a lot of problems in your business. What do you need to have in place to achieve it?

-How to ask for Google reviews

Some agents feel uncomfortable asking for reviews. How can you make the process easier for you and easier for your clients to follow through with it?

Host Bio

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.