• How to harness Generative AI for creative effectiveness?

  • Jul 30 2024
  • Durée: 22 min
  • Podcast

How to harness Generative AI for creative effectiveness?

Écouter gratuitement

Voir les détails du balado

  • Résumé

  • In this episode of the Future Proof podcast, host Věra Šídlová engages with Elaine Rodrigo, Chief Insights and Analytics Officer at Reckitt, to explore the transformative role of generative AI in marketing. They delve into Reckitt's innovative AI tools from insights and idea generation, to creative asset adaptation. Can generative AI models be inclusive? What is the future of machine learning and generative AI in marketing? Tune in to learn about how generative AI can be woven into marketing workstreams to enable marketers to be not just more efficient but also more effective. This podcast was recorded in the Kantar apartment in Cannes during the Cannes Lions Festival of Creativity.

    Hosted on Acast. See acast.com/privacy for more information.
    Voir plus Voir moins
activate_WEBCRO358_DT_T2
activate_samplebutton_t1
Réussite personnelle Marketing et ventes Économie
Voir plus Voir moins

Ce que les auditeurs disent de How to harness Generative AI for creative effectiveness?

Moyenne des évaluations de clients

Évaluations – Cliquez sur les onglets pour changer la source des évaluations.

Évaluations sur Audible.ca

Évaluations sur Amazon.ca
Il n'y a pas encore de critiques pour ce titre.