Instagram in 2025? Let’s be real—it's different. The algorithm is shifting (as always), engagement feels weird, and everyone is wondering: Is Instagram still worth it for business?

Mallory Rowan, Instagram pro and business coach, is here to take over the podcast and spill the tea. She’s been using IG to grow multiple businesses over the last decade, and right now, her reach, email list, and high-ticket offers are thriving—without the content grind.

This episode is packed with case studies, strategies, and the biggest Instagram wins she’s seeing right now. If you want to grow your audience, boost engagement, and turn followers into actual customers in 2025, this one’s for you.

What you’ll learn in this episode:
-The real state of Instagram in 2025 (spoiler: it’s not dead)
-Why you DON’T need to post three times a day (seriously, stop)
-The six content categories you need for a sustainable IG strategy
-Why carousels are having a major viral moment (and how to leverage them)
-How to use IG to grow your email list—without feeling salesy
-The “messy & real” content trend that’s actually working
-The ManyChat automation hack that brings back high engagement

Want to master Instagram for business in 2025? Join Mallory’s workshop!
LINK TO JOIN: http://gemmabonhamcarter.com/mallory

Connect with Mallory:
📲 Instagram: @malloryrowan
🌎 Website: malloryrowan.com

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