Instagram in 2025? Let’s be real—it's different. The algorithm is shifting (as always), engagement feels weird, and everyone is wondering: Is Instagram still worth it for business?

Mallory Rowan, Instagram pro and business coach, is here to take over the podcast and spill the tea. She’s been using IG to grow multiple businesses over the last decade, and right now, her reach, email list, and high-ticket offers are thriving—without the content grind.

This episode is packed with case studies, strategies, and the biggest Instagram wins she’s seeing right now. If you want to grow your audience, boost engagement, and turn followers into actual customers in 2025, this one’s for you.

What you’ll learn in this episode:
-The real state of Instagram in 2025 (spoiler: it’s not dead)
-Why you DON’T need to post three times a day (seriously, stop)
-The six content categories you need for a sustainable IG strategy
-Why carousels are having a major viral moment (and how to leverage them)
-How to use IG to grow your email list—without feeling salesy
-The “messy & real” content trend that’s actually working
-The ManyChat automation hack that brings back high engagement

Want to master Instagram for business in 2025? Join Mallory’s workshop!
LINK TO JOIN: http://gemmabonhamcarter.com/mallory

Connect with Mallory:
📲 Instagram: @malloryrowan
🌎 Website: malloryrowan.com

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Ready to add a new revenue stream to your business? Today we're diving into the world of brand partnerships with Justin Moore, founder of Sponsor Magnet and someone who has personally landed over $5 million in sponsorships.

Whether you're a course creator, coach, or online business owner who's never considered brand partnerships before (or maybe thought they weren't "big enough" for sponsorships), this episode is about to blow your mind with possibilities.

Justin breaks down exactly how to land amazing brand partnerships - even if you don't have a massive following or previous sponsorship experience. From creative ways to structure deals (wait until you hear about his "Rising Creator Grant" idea!) to the exact email template that gets responses from brands, we're covering it all.

What You'll Learn:

- Why the traditional "influencer" approach to pitching brands is all wrong (and what to do instead)

- The ROPE method for crafting the perfect brand pitch

- Creative ways to structure sponsorships beyond just social media posts

- How to use surveys to identify unexpected brand partnership opportunities

- Real examples of how course creators can work with brands

- The exact subject lines and email templates that get responses

- How to leverage brand partnerships to grow your course enrollments

Resources Mentioned:

- Sponsor Magnet Book: https://sponsormagnet.com

- Brand Deal Wizard Course: https://creatorwizard.com

Your Next Steps:

- Work with Gemma: https://www.gemmabonhamcarter.com/programs

- What Gemma Uses to Run Her 7-Figure Business: https://gemmabonhamcarter.com/tools

- Get her $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails

- Launch Your Course: https://learn.gemmabonhamcarter.com/class/

- Connect on Social: https://www.instagram.com/gemma.bonhamcarter

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Have you ever had one of those "burn it all down and start over" moments in your business? Yeah… same. In this episode, I’m getting real about the monthly existential crisis I have (shoutout to my pre-period spiral), how I pulled myself out of it this time, and the unexpected email that flipped my perspective and sparked a whole new revenue idea.

I recently had a mastermind leader reach out wanting to bulk buy my digital product for her group—and that little moment cracked open a huge lightbulb for me. Instead of selling to one person at a time, what if I focused on selling to groups? This shift in thinking could be a total game-changer for your sales strategy.

If you’ve got a digital product, course, or program, this episode will show you exactly how to make group sales work for you.

In this episode, I’m spilling the tea on:

-The sneaky monthly mindset spiral that almost took me out (and how I snap out of it)
-The email that changed everything for me
-Why selling to one leader instead of 10 individuals is a smarter, more scalable move
-Who in your network is already primed to buy your offer for their entire group
-How to pitch bulk sales (without it feeling weird or salesy)

Listen in, take notes, and let me know if you're diving into the group sales game!

Resources Mentioned:

-Brand Book in a Day – The exact digital product that sparked this idea! Grab your copy here: https://cart.gemmabonhamcarter.com/brand-book/

-Connect with me on Instagram: https://www.instagram.com/gemma.bonhamcarter

Your Next Steps:

-Work with Me: https://www.gemmabonhamcarter.com/programs

-What I Use to Run My 7-Figure Business: https://gemmabonhamcarter.com/tools

-Get my $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails

-Launch Your Course: https://learn.gemmabonhamcarter.com/class/

-Connect on Social: https://www.instagram.com/gemma.bonhamcarter

Support the show