Digital Cheesecake

Auteur(s): Blu Digital Recruitment + Kinsman & Co
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  • Résumé

  • 🎙️ Digital Cheesecake: Your Go-To Podcast for Marketing Tips, Jobs & Real Life Challenges

    Step into the marketing world with Digital Cheesecake, where we deliver career hacks, insider tips, and unfiltered stories from industry leaders. Whether you’re landing your first marketing role, navigating real-life challenges, or making waves as a CMO, this podcast is your ultimate guide.

    Hosted by Jack Johnson, Founder of Blu Digital Recruitment; a leader in placing top marketing talent, and Ellie Farrugia, Founder & MD of Kinsman & Co a full-service marketing agency in London changing the game in agency world.

    https://www.blu-digital.co.uk
    https://www.kinsmanco.com

    Together, Jack and Ellie bring a unique mix of recruitment expertise and hands-on marketing insights to every episode.

    🎧 What to Expect:

    • Tips to land your dream job and climb the marketing career ladder.
    • Real-world insights on media planning, branding, and performance marketing.
    • Candid discussions with industry leaders on challenges, successes, and lessons learned.
    • Actionable strategies to supercharge your growth and thrive in a competitive industry.


    🍰 Sign up for weekly insights: www.digitalcheesecake.com


    👉 Connect with us for more:

    • Instagram: https://www.instagram.com/digitalcheesecake_/reels/
    • LinkedIn: https://www.linkedin.com/company/digital-cheesecake/

    🎧 Subscribe on Spotify, Apple Podcasts, YouTube or wherever you listen.

    Join Jack and Ellie for an inside look at marketing careers, industry hacks, and how to make your mark—one slice at a time.
    Blu Digital Recruitment + Kinsman & Co
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Épisodes
  • #14 Are You Being Underpaid in 2025: Jack and Ellie discuss salary trends

    #14 Are You Being Underpaid in 2025: Jack and Ellie discuss salary trends
    Feb 20 2025

    In our latest episode of Digital Cheesecake, Jack and Ellie break down the latest salary trends, how KPIs impact negotiations, why companies are testing the waters with lower pay, how YOU can negotiate better, and why a proactive approach is EVERYTHING. We also dive into the power of networking to unlock hidden job opportunities.


    Key takeaways include:


    80% of people feel underpaid in their current roles.

    Salaries are decreasing due to tough market conditions.

    CMO roles are now paying significantly less than before.


    We’ve got all the insights you need—listen now!

    Available on Spotify, YouTube and Apple Podcasts. Sign up to receive regular updates on the latest digital news and insights: www.digitalcheesecake.com
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    19 min
  • #13 Part 2: Buy-In & Leadership Advice: David Williams explains how to win over stakeholders

    #13 Part 2: Buy-In & Leadership Advice: David Williams explains how to win over stakeholders
    Feb 18 2025

    In part 2 of our episode with David Williams from Aspinal & Charles, he joins Jack, Sarah, Ellie, and Felix to explain the strategies for getting stakeholder buy-in and leading confidently.


    This episode uncovers:


    Advice for those who want to advance within growth businesses

    Budgeting and forecasting for 2025

    David’s biggest ‘fail’ and lessons he’s learned

    How AI will drive content change in 2025


    From bold ideas to tough decisions, this episode is packed with insights to help you win over stakeholders and drive impactful decisions for your business.


    Available now on YouTube, Spotify and Apple Podcasts.

    Sign up to receive regular updates on the latest digital news and insights:⁠⁠ www.digitalcheesecake.com
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    18 min
  • #12 Part 1: B2B vs. B2C—Which strategy wins? David Williams explores what separates them

    #12 Part 1: B2B vs. B2C—Which strategy wins? David Williams explores what separates them
    Feb 11 2025

    In part 1 of this must-listen episode of the Digital Cheesecake podcast, David Williams from Aspinal & Charles joins Jack, Sarah, Ellie and Felix to uncover the myths, truths, and strategies behind B2B and B2C marketing. Discover what works best for your business!


    This episode covers:

    How to succeed in both B2B and B2C

    The key differences in both areas

    Building your business around customers

    The challenge of landing senior roles


    This is an insightful episode to help you tailor your strategy to engage audiences effectively in each space.


    Available on YouTube, Spotify and Apple Podcasts.


    Sign up to receive regular updates on the latest digital news and insights:⁠https://www.digitalcheesecake.com/
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    16 min

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