Happy 200th episode of the Ignite podcast! Sam and Phil celebrate by reflecting on some of the top 200 tips from 200 episodes!

Click HERE to read all 200 of those top tips and for your chance to grab one of 200 signed copies of Sam's book 'The Selective Estate Agent'

Learn how diverse recruitment can complete your agency’s jigsaw and why long-form marketing letters can offer more impactful engagement.

Discover the importance of maintaining a clear vision and the benefits of a well-structured meeting culture, explore the various nuanced roles within an estate agency and understand how different personality types can optimise team performance.

Sam and Phil pick out their highlights from previous episodes, including conversations with thought leaders like Gary Vaynerchuk, providing insights that have shaped their own business approach.

Get ready to be inspired and IGNITE your agency’s growth!

When you're prepared, here are 3 ways we can help you IGNITE your agency:

• Find out more about COSMO and take advantage of our exclusive podcast offer HERE
• Listen to another episode HERE
• Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
• For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
• Meet ambitious estate agency owners and scale your business by joining our private Mastermind Facebook group HERE

If you have any inquiries, reach out to us. Also, explore our upcoming events HERE

Key takeaways:
➡️ Building a versatile team structure enhances overall agency performance and efficiency.
➡️ A clear vision and methodical meeting strategy are vital for growth and stability.
➡️ Engaging content and strategic marketing can dramatically increase agency outreach.
Memorable moments:
✅ “The guests we've had and the conversations we've explored have truly been transformative.”
✅ “Understanding the different personality types creates a richer, more cohesive team environment.”
✅ “Your team should be a jigsaw that fits together.”

Sam is joined by marketing expert Simon Leadbetter who shares strategies for significant growth for your estate agency. Simon talks about his vast experience and reveals that despite the influx of new technology, core marketing principles remain unchanged. We explore the importance of truly understanding your customer and creating a product so compelling that it sells itself.

Simon highlights the power of being known, liked, and trusted within your community, how using PR, email, social media, and direct mail reinvigorates local presence and drives success. You’ll also hear Simon’s views on current trends reshaping the industry, including the rise of the self-employed model.

Find Simon on LinkedIn HERE

Learn more about marketing with Unchained HERE

Sign up for one of Simon’s intensive marketing workshops HERE

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

• Find out more about COSMO and take advantage of our exclusive podcast offer HERE
• Listen to another episode HERE
• Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
• For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page HERE

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Employing technology and outsourcing can streamline operations.

➡️ Effective use of PR, email, social media, and direct mail can dramatically increase market presence.

➡️ The rise of the self-employed model offers new opportunities and challenges for estate agencies.

Some great moments:

✅ “The art of marketing is to make selling unnecessary because you build something so good it sells itself.”

✅ "Referrals are the most powerful form of marketing as someone says, 'You've got to really work with Sam.'”

✅ “Focus on the one thing, the three objectives that come out of that, and then the five strategies for each objective.”

Sam and Phil hosted a webinar on Zoom in which they discussed how to be a pro-marketer by using direct Mail and online content, without breaking the bank.

They have turned that webinar into a podcast episode so that you can listen to their latest advice on how to Ignite your marketing strategies!

There are cost-effective strategies for you to implement without draining your resources, whilst keeping you ahead of the game in the competitive estate market.

Sam and Phil unpack effective direct mail tactics and the role of content in boosting brand awareness. Discover how successful companies set themselves apart, not by imitation but by innovation.

This episode is packed with tips to enhance the proficiency of your estate agency and help you to maintain a competitive edge. Tune in to discover how to strategically manage your marketing efforts and IGNITE your agency’s potential!

If you’re eager to lift your agency’s profile and growth, here are a few ways we can assist:

• Find out more about COSMO and take advantage of our exclusive podcast offer HERE
• Listen to another episode HERE
• Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
• For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Connect with fellow agency owners and expand your business by joining our private Mastermind Facebook community HERE

Have any questions or interested in upcoming events? Click HERE

Key insights:

➡️ Merging direct mail with thoughtful content maximises lead generation without breaking the bank.

➡️ Following innovative models rather than imitating competitors can significantly boost performance.

➡️ Tapping into potential markets without full-scale advertising can provide untapped opportunities.

Remarkable moments:

✅ “High quality marketing beats expertise. You may feel like you can do much better, but without marketing skills, you’ll never get the chance.”

✅ “You want to do things differently—not copycatted, not templated—but your way.”

✅ “Content on its own is useless. If you sit behind your desk and write the best blogs in the world... you'll still get in through no doors.”