Happy 200th episode of the Ignite podcast! Sam and Phil celebrate by reflecting on some of the top 200 tips from 200 episodes!

Click HERE to read all 200 of those top tips and for your chance to grab one of 200 signed copies of Sam's book 'The Selective Estate Agent'

Learn how diverse recruitment can complete your agency’s jigsaw and why long-form marketing letters can offer more impactful engagement.

Discover the importance of maintaining a clear vision and the benefits of a well-structured meeting culture, explore the various nuanced roles within an estate agency and understand how different personality types can optimise team performance.

Sam and Phil pick out their highlights from previous episodes, including conversations with thought leaders like Gary Vaynerchuk, providing insights that have shaped their own business approach.

Get ready to be inspired and IGNITE your agency’s growth!

When you're prepared, here are 3 ways we can help you IGNITE your agency:

• Find out more about COSMO and take advantage of our exclusive podcast offer HERE
• Listen to another episode HERE
• Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
• For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
• Meet ambitious estate agency owners and scale your business by joining our private Mastermind Facebook group HERE

If you have any inquiries, reach out to us. Also, explore our upcoming events HERE

Key takeaways:
➡️ Building a versatile team structure enhances overall agency performance and efficiency.
➡️ A clear vision and methodical meeting strategy are vital for growth and stability.
➡️ Engaging content and strategic marketing can dramatically increase agency outreach.
Memorable moments:
✅ “The guests we've had and the conversations we've explored have truly been transformative.”
✅ “Understanding the different personality types creates a richer, more cohesive team environment.”
✅ “Your team should be a jigsaw that fits together.”

Sam is joined by marketing expert Simon Leadbetter who shares strategies for significant growth for your estate agency. Simon talks about his vast experience and reveals that despite the influx of new technology, core marketing principles remain unchanged. We explore the importance of truly understanding your customer and creating a product so compelling that it sells itself.

Simon highlights the power of being known, liked, and trusted within your community, how using PR, email, social media, and direct mail reinvigorates local presence and drives success. You’ll also hear Simon’s views on current trends reshaping the industry, including the rise of the self-employed model.

Find Simon on LinkedIn HERE

Learn more about marketing with Unchained HERE

Sign up for one of Simon’s intensive marketing workshops HERE

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

• Find out more about COSMO and take advantage of our exclusive podcast offer HERE
• Listen to another episode HERE
• Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
• For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page HERE

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Employing technology and outsourcing can streamline operations.

➡️ Effective use of PR, email, social media, and direct mail can dramatically increase market presence.

➡️ The rise of the self-employed model offers new opportunities and challenges for estate agencies.

Some great moments:

✅ “The art of marketing is to make selling unnecessary because you build something so good it sells itself.”

✅ "Referrals are the most powerful form of marketing as someone says, 'You've got to really work with Sam.'”

✅ “Focus on the one thing, the three objectives that come out of that, and then the five strategies for each objective.”

Sam and Phil hosted a webinar on Zoom in which they discussed how to be a pro-marketer by using direct Mail and online content, without breaking the bank.

They have turned that webinar into a podcast episode so that you can listen to their latest advice on how to Ignite your marketing strategies!

There are cost-effective strategies for you to implement without draining your resources, whilst keeping you ahead of the game in the competitive estate market.

Sam and Phil unpack effective direct mail tactics and the role of content in boosting brand awareness. Discover how successful companies set themselves apart, not by imitation but by innovation.

This episode is packed with tips to enhance the proficiency of your estate agency and help you to maintain a competitive edge. Tune in to discover how to strategically manage your marketing efforts and IGNITE your agency’s potential!

If you’re eager to lift your agency’s profile and growth, here are a few ways we can assist:

• Find out more about COSMO and take advantage of our exclusive podcast offer HERE
• Listen to another episode HERE
• Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
• For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Connect with fellow agency owners and expand your business by joining our private Mastermind Facebook community HERE

Have any questions or interested in upcoming events? Click HERE

Key insights:

➡️ Merging direct mail with thoughtful content maximises lead generation without breaking the bank.

➡️ Following innovative models rather than imitating competitors can significantly boost performance.

➡️ Tapping into potential markets without full-scale advertising can provide untapped opportunities.

Remarkable moments:

✅ “High quality marketing beats expertise. You may feel like you can do much better, but without marketing skills, you’ll never get the chance.”

✅ “You want to do things differently—not copycatted, not templated—but your way.”

✅ “Content on its own is useless. If you sit behind your desk and write the best blogs in the world... you'll still get in through no doors.”

In this episode, we share creative strategies to build brand awareness without breaking the bank. Dive into actionable tips for fresh, impactful marketing tactics that can enhance the visibility of your agency.

Sam and Phil explore innovative methods including newsjacking, content repurposing, and social media campaigns. Understand why developing context around your brand is crucial and how it can amplify your marketing efforts. Hear practical examples on leveraging guest content and creating engaging area guides to connect more deeply with your community.

Plus, get an exclusive introduction to Cosmo, a game-changing offering for estate agents looking for budget-friendly, high-quality marketing resources.

This episode brims with actionable advice and strategies to help independent estate agency owners boost their brand’s profile. Tune in to get inspired and IGNITE your agency’s growth!

Find the book ‘Shoe Dog’ which Sam and Phil recommended on Amazon

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

• Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
• Listen to another episode
• Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
• Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page

If you have any questions, please get in touch. Also, make sure you check out our upcoming events

Some key takeaways:

➡️ Leveraging newsjacking and social campaigns can enhance your agency’s online presence.

➡️ Content repurposing is a time-effective strategy to maximize your marketing efforts.

➡️ Engaging with your local community through guest content and area guides can significantly boost brand awareness.

Some great moments:

✅ “Newsjacking is where you take a topic that is in the news right now and then you piggyback on it to talk about something that's relevant to you, your company, your industry.”

✅ “If you're constantly putting out content that says, “seven ways to do a viewing” then people are going to get bored, including you. So just be a little bit more adventurous with it.”

✅ “Think about social campaigns, think of the date, what’s happening at that time and what can you create content around.”

In this episode, we explore strategies for independent estate agency owners to build their business on a tight budget. Uncover five tactics that promise high returns with minimal investment.

Sam and Phil discuss the psychological and emotional aspects of door knocking, breaking down the barriers that often keep agents from trying this effective method. Learn how follow-ups, direct mail, and targeted content can fuel your growth even with limited resources. Explore the importance of consistency in your marketing efforts and the role of strategic planning in maximizing ROI.

Plus, get the insider scoop on COSMO, our brand-new service designed to help estate agencies thrive without breaking the bank.

Learn how to leverage low-cost marketing tactics to IGNITE your agency’s growth!

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

• Find out more about COSMO and take advantage of our exclusive podcast offer HERE
• Listen to another episode HERE
• Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
• Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page HERE

If you have any questions, please get in touch. Also, make sure you check out our upcoming events HERE

Some key takeaways:

➡️ Door knocking requires discussion of barriers like emotional and ego costs but can yield high returns.
➡️ Consistent follow-ups are vital, with potential to secure between one to three instructions per hour.
➡️ Direct mail should be strategic; smaller, more targeted campaigns can be highly effective.
➡️ Leveraging content like blogs, video scripts, and graphics can establish your agency’s credibility.

Some great moments:

✅ “Lead generating activities must be chosen carefully; CRMs are not the quick fix some agents might think.”
✅ “The success of direct mail depends significantly on the content and approach; it should always aim for a win-win.”
✅ “Content is your platform for building trust and long-term engagement with potential clients.”

Explore the critical role that data plays in generating leads for your estate agency. Join Phil, as he discusses with Kieran Slinger from PropALT how leveraging data and automation can transform your lead generation efforts and boost your agency's performance.

Discover how PropALT uses advanced algorithms and AI to predict when properties are likely to sell, helping agents focus their marketing efforts more effectively. Learn the importance of having a repeatable and automated lead generation system in place, and how direct mail remains a powerful tool for reaching potential clients.

Phil and Kieran discuss understanding your market and how to be seen as the local property expert in your area. They also explore how agents can tap into new opportunities by offering comprehensive property advice and not just focusing on immediate sales.

Plus, get insights into how AI will reshape the estate agency landscape in the coming years and why embracing these changes now can put you ahead of the competition.

This episode is packed with expert advice and actionable strategies to help you make the most of data and automation in your estate agency. Tune in to learn how to IGNITE your agency’s lead generation and stay ahead in the market!

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode:
   https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Utilising data effectively can revolutionize your lead generation and make your marketing efforts more efficient.
➡️ Having an automated, repeatable lead generation system is crucial for sustained growth.
➡️ Direct mail remains a highly effective tool for estate agents, providing a tangible touchpoint with potential clients.

Some great moments:

✅ “If you don't have something that is on the back burner doing something for you now, you're behind where you need to be because every other agent in your area will be doing it.”
✅ “The amount of times we've had agents where we've kind of worked with them to create a campaign, and they'll say, it's the best thing I've ever done, but then they stop doing it because they're too busy.”
✅ “Success leaves clues. Every single business has a system, an automated system, that is there to bring in customers. That has to be there.”

In this episode, we explore three ways to ensure your business New Year's resolutions stick, whether they’re for yourself or your businesses. Discover how taking part in a daily fitness challenge can build lasting habits, and find out when a resolution isn’t really a resolution.

Sam and Phil explore the benefits of setting visible, trackable goals and the importance of discipline in both personal and business contexts. They also share their ambitious financial goal for Ashdown Jones in 2025, demonstrating the power of public accountability.

This episode is packed with strategies to help you integrate personal resolutions into robust business practices and IGNITE your estate agency's potential.

When you’re ready, here are 3 ways we can help you to IGNITE your agency!

Sam discussed two books you may want to have a look at during this episode…

Find James Clear’s book ‘Atomic Habits’ HERE

‘Your Best Year Yet’ by Jinny Ditzler can be found on Amazon HERE

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Building consistent habits is more effective than relying solely on motivation.

➡️ Setting and publicly sharing visible goals can enhance accountability.

➡️ Understanding the distinction between essential business routines and resolutions is vital.

Some great moments:

✅ “Small daily steps can lead to significant habits that stick.”

✅ “Your goals should be as visible as possible; it increases commitment and follow-through.”

✅ “Daily tracking in both personal and business goals transforms vague aspirations into tangible results.”

In this episode, we delve into Sam and Phil's top 5 for 2025, covering crucial trends and predictions for independent estate agencies in the coming years. Discover insights on navigating an oversaturated market and the challenges of the personal agent model.

Sam and James explore the dual aspects of lead generation, the evolving use of social media platforms, and the significance of direct mail in effective audience communication. You'll learn how to leverage platforms like TikTok and YouTube to enhance your agency's online presence.

We also touch on the critical need for stronger regulation and support systems in the industry. Claire shares her experiences as a Mastermind member, showcasing the program's benefits in transforming her real estate journey.

Join us for engaging discussions about market stability, AI's role in SEO, and the potential disruptions from big tech companies like Amazon and Facebook. Tune in to understand the future landscape of estate agencies and get inspired to IGNITE your agency’s growth!

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here: www.ajmastermind.co.uk/btsday
2. Listen to another episode:
3. https://www.ajmastermind.co.uk/ignite-podcast
4. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Navigating social media and direct mail is critical for effective lead generation.

➡️ Stronger regulation and mentoring support are essential for maintaining industry standards.

➡️ Preparing for market disruptions from big tech can safeguard your agency's future.

Some great moments:

✅ “Although Facebook views have dropped, the number of comments has risen. It’s about quality over quantity.”

✅ “The personal agent model has its benefits and limitations. We need a balanced approach for long-term sustainability.”

✅ “Using AI for mundane tasks can speed up processes, but avoid over-reliance. Human touch is irreplaceable.”

Tune in and arm yourself with the knowledge to thrive in 2025 and beyond. IGNITE your estate agency’s success with us!