Standing out in the indie game market requires more than a great concept, it demands mastering value perception. In this episode, we reveal how developers can increase their game’s perceived value for publishers and players alike. So today, we’ll learn how key value drivers can be used to amplify pitches and inform price strategies for long-term revenue and player trust.

Episode Shownotes Link: https://rengenmarketing.com/383

Marketing indie games is an uphill battle, and not every marketing idea hits the mark where we would like it to. But through an open mind and some iteration, it's still very possible.

So today, we're going on an iterative journey with our guest, and how they went about refining marketing approaches to determine what makes campaigns stand out in a crowded space.

Episode Shownotes Link: https://rengenmarketing.com/382

Behind every game is a team of talented individuals, that shapes the culture, productivity, and success of game studios. But sometimes, miscommunication or unresolved conflicts can derail even the best projects.

In this episode, we explore actionable insights into people-centric leadership, covering communication strategies, effective feedback, and managing difficult conversations so all teams can thrive in this dynamic industry.


Episode Shownotes Link: https://rengenmarketing.com/381