Indie game development is a constant balancing act, espeicially when it comes to deciding where to invest our most important resources: time and money.

So today, we'll explore the relationship we have with these resources, find creative ways to increase them and... how we should use them.

But we don't stop there, as we'll discuss the role they play in how we validate concepts, going over everything from crowdfunding to one of the simplest and most effective ideas ever to validate a concept.

And it requires very little time and money, and will save you a ton of both too.

Episode Shownotes Link: https://rengenmarketing.com/388

Great games are built on collaboration, but it's not just between developers and partners, but with players themselves. Between insights and feedback, there's lots we can learn from players as long as we keep an open mind and a clear vision. However, getting that information or learning how to leverage it can be difficult.

So today, we're going to explore how one publisher uses player insights to help inform everything from creative decisions, communication strategies and other approaches to ensure that games get the results needed to resonate with their audience.

Episode Shownotes Link: https://rengenmarketing.com/387

Collaboration can transform the way indie game developers approach marketing and commercialization. In this episode, we dive into how shared resources, collective networks, and creative hubs empower indie studios to amplify their efforts and stand out in a competitive market.

Episode Shownotes Link: https://rengenmarketing.com/386

Making meaningful progress requires more than resolutions—it starts with aligning your goals with your values for sustainable success. In this episode of Indie Game Movement, we dive into how to build momentum with clarity and purpose, sharing personal insights, actionable exercises, and real-world examples. Discover how to drive impactful results for your studio while avoiding burnout and staying true to your vision. Tune in and kick off the year with focus and efficiency!

Episode Shownotes Link: https://rengenmarketing.com/385

In today’s crowded gaming landscape, keeping players engaged in new and different ways is tougher than ever, but it doesn’t mean there aren’t creative solutions. In this episode, we dive into innovative approaches to rewarding customer loyalty in games, uncovering what works and doesn’t in driving retention and creating memorable player experiences by crafting customer reward systems that deliver results.

Episode Shownotes Link: https://rengenmarketing.com/384

Standing out in the indie game market requires more than a great concept, it demands mastering value perception. In this episode, we reveal how developers can increase their game’s perceived value for publishers and players alike. So today, we’ll learn how key value drivers can be used to amplify pitches and inform price strategies for long-term revenue and player trust.

Episode Shownotes Link: https://rengenmarketing.com/383

Marketing indie games is an uphill battle, and not every marketing idea hits the mark where we would like it to. But through an open mind and some iteration, it's still very possible.

So today, we're going on an iterative journey with our guest, and how they went about refining marketing approaches to determine what makes campaigns stand out in a crowded space.

Episode Shownotes Link: https://rengenmarketing.com/382

Behind every game is a team of talented individuals, that shapes the culture, productivity, and success of game studios. But sometimes, miscommunication or unresolved conflicts can derail even the best projects.

In this episode, we explore actionable insights into people-centric leadership, covering communication strategies, effective feedback, and managing difficult conversations so all teams can thrive in this dynamic industry.


Episode Shownotes Link: https://rengenmarketing.com/381