Please welcome Mark Groves, a human connection specialist and the author of "Liberated Love," for an insightful conversation about relationships, self-worth, and personal growth. Mark is a human connection specialist, emotional translator, writer, and speaker. With an insatiable curiosity about the human experience, he is dedicated to sharing his insights as he continues to learn and grow. He helps individuals understand their emotional matrix by mastering themselves through their words, guiding them to uncover their deepest desires and providing the tools to achieve their goals. In this episode, Mark shares his unique perspective on using relationships as a container for healing and personal growth, merging psychology and spirituality to foster authentic connections. Together with the hosts, they delve into topics like overcoming codependency, understanding attachment styles, and cultivating self-love – all essential elements for building liberated, fulfilling relationships. Whether you're single or in a partnership, this episode offers profound wisdom and practical tools for embracing your truth and nurturing the connections that truly matter. Connect with Mark Groves LinkedIn Website

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In Episode 34 of the Kindred Spirits Podcast, Maddy and Melissa and joined by Steven Langer, founder of Well by Design, to discuss the critically important but often elusive topic of work-life balance.

Steven has had an incredibly rich career, with over 15 years of experience in the public and private sectors as a leader and executive. He has demonstrated experience in leading teams and creating healthy workplace cultures. As the Founder and CEO of Well By Design, his focus is on enhancing workplace wellness and leadership development. Steven holds a Master of Leadership, along with a degree in education, coursework in change management, organizational behaviour, executive human resource management, and strategic planning.

To build wellness into his own life, he enjoys time with his family, connecting with nature through hikes and off leash visits with his dog, as well as tennis, camping and sailing. Steven shared his powerful personal story of hitting rock bottom from burnout after pushing himself too hard juggling career, family, and personal responsibilities.

His past experiences opened his eyes to how easily anyone can become overloaded and depleted without proper self-care. Stephen shared insights from consulting organizations on building healthy cultures, like adjusting meeting times for better work-life integration.

Steven offered a compassionate but pragmatic framework for sustainable living to avoid the personal and professional costs of burnout. It's a real eye-opener, so do yourself a favor and give this episode a listen!

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Connect with Steven Langer

LinkedIn: https://www.linkedin.com/in/steven-langer-b9b64945/

Website: wellbydesign.ca

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In Episode 33 of the Kindred Spirits Podcast, hosts Maddy and Melissa sit down with Stacey Levine.

Stacey Levine is a Brand Marketing + Communications Consultant based in NYC. She helps beauty brands bring their marketing and communications strategies to life, helping them define what makes them unique and strategize how to make a splash. Stacey brings deep insights into the beauty industry, a passion for clean + sustainable brands, and years of experience with D2C and retail.

The conversation delves into the growing importance of sustainability and inclusivity in the beauty industry, with Stacey providing valuable insights on how brands can approach these issues strategically. From setting achievable yet ambitious sustainability goals to incorporating inclusive product lines and campaigns, Stacey offers practical tips and real-world examples.

Additionally, Stacey discusses the role of consumers in driving sustainable and inclusive practices, the challenges brands face in communicating these efforts effectively, and the exciting innovations happening in the industry to cater to a wider range of consumers.

Whether you're a beauty enthusiast, a marketing professional, or simply interested in the intersection of business and social responsibility, this episode promises to be an informative and thought-provoking listen.

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Connect with Stacey Levine:

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Please welcome Mia Zee to the Kindred Spirits Podcast, Episode 32!

Mia Zee is an accomplished brand builder, specializing in launching high growth consumer brands. Mia has an established track record, leading marketing at RE/DONE, an apparel brand that grew from zero to $20 million and Versed, the #1 clean skincare brand in the mass channel.

In 2023, Mia partnered with Emma Gerber to launch Claudent, a women’s apparel brand built for and around the sun. Utilizing the most premium UPF-rated fabrics, Claudent pieces allow the wearer to indulge themselves outside, free of worry about the negative impacts of UV exposure.

Time stamps:

00:55 The Birth of Claudent: A Sun Protective Apparel Brand

01:21 Mia's Career Journey and the Role of Social Media

03:33 The Personal Story Behind Claudent

04:28 The Challenges of Sun Protection and the Need for UPF Apparel

10:17 Working with a Co-founder

13:12 The Future of Claudent: Expansion and New Collections

15:55 Marketing Strategies and Building a Community

19:07 The Realities of Entrepreneurship and Building a Brand

Claudent Website

Mia's LinkedIn

Mia's Instagram

Mia's TikTok

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In this episode of the Kindred Spirits Podcast, hosts Maddy & Melissa delve into an inspiring conversation with Lily Geiger, the Founder and CEO of Figlia, a non-alcoholic aperitif beverage brand.

Born from Lily's personal experiences with an alcoholic parent and a desire to offer better choices for those abstaining from alcohol, Figlia represents a movement towards more inclusive and honest discussions around alcohol consumption.

The episode covers Lily's background in marketing, her entrepreneurial journey during the pandemic, and the challenges of starting a business in the beverage industry.

Drawing from personal motivation and aiming to support the sober community, Lily highlights the importance of storytelling, community feedback, and creating a product driven by genuine passion.

The discussion also explores the growing non-alcoholic beverage market, the significance of personal support systems for entrepreneurs, and advice for those looking to start their ventures.

Lily's story is a testament to resilience, the power of purpose-driven business, and the expanding landscape of options for individuals choosing to live alcohol-free.

Timestamps:

01:24 Lily's Journey to Starting Figlia

02:52 The Challenges of Starting a Beverage Company

05:04 The Motivation Behind Figlia

07:08 The Process of Creating Figlia's Flavor

09:35 Marketing Strategies and Building a Community

11:49 The Rise of Non-Alcoholic Retailers

13:34 The Shift Towards Non-Alcoholic Consumption

14:22 Botanicals in Non-Alcoholic Drinks

16:15 The Challenges of Entrepreneurship

18:09 The Importance of Supportive Relationships

18:35 Finding Your Kindred Spirit

20:25 Where to Find Figlia Drinks

Figlia Website

Figlia Instagram

Connect with Lily Geiger

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Welcome to Episode 30 of the Kindred Spirits Podcast, featuring Dave Rotheroe.

Dave Rotheroe is a former punk rock violinist who shifted gears into eCommerce entrepreneurship in 2015 launching a hot sauce subscription box and the world's first (and only) grilled cheese subscription box service.

After a number of years in ecomm and focusing heavily on customer acquisition he found an affinity for paid advertising through following Frank Kern. Shortly after he was acquired as Frank's lead media buyer and eventually started combining the concepts of virality that he developed in ecomm to clients to hockey-stick their ad performance and profitability.

Since then, Dave has gone on to form Grip, the advertising agency trusted by the likes of Russell Brunson, ClickFunnels, Magnetic Marketing (Dan Kennedy), and many more.

Their unique blend of rapid ad creative split-testing with a team of world class media buyers across Meta, Google, YouTube, TikTok, Snap, Pinterest and Bing see's them spend unto a million dollars per week in a single account and test as many as 3,500 unique pieces of creative in any single account per year.

In this episode we discuss Dave's focus for the year ahead, the importance of scaling slowly, and why he's going sober for all of 2024.

Dave touches on the importance of providing outstanding service for his clients, and how understanding his client's customers on a deep level leads to successful advertising and business growth.

This conversation is full of insight for those at any stage of business. Thanks again to Dave for sharing his wisdom with us!

Time Stamps: 01:23 Catching Up with Dave 02:07 The Evolution of Grip 02:50 Understanding Grip's Clientele and Business Model 05:28 The Role of Mindset in Business Success 08:07 The Power of Sobriety: A Personal Journey 12:57 Business Insights from Vegas: 15:37 Insights from Alex Hormozi 16:06 Online Education and Its Growth 16:52 Changing Perspectives on Traditional Education 18:02 Growth Plans for Grip 19:50 Deep Dive into Business Operations and Economics 20:18 Role of Grip as a Growth Partner 21:30 Challenges and Complexities of Running a Business 23:52 Understanding Customer Needs vs Wants 28:08 Final Thoughts and Wrap Up Connect with Dave Rotheroe: Grip Advertising Website Dave's LinkedIn Dave's Facebook Connect with Kindred Spirits Podcast:

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Welcome to Episode 29: Problematic Career Cheat Codes with Courtney Johnson.

Courtney Johnson is an Austin-based solopreneur, social media consultant, personal brand manager for tech execs, and content creator who writes about motivation, personal brand, career, and marketing.

She is the creator of the Monday Megaphone Newsletter, Level up on LinkedIn Program, and Level up on TikTok program. She's currently working on launching her new podcast, Slay The Gatekeeper.

In this chat, Courtney gets candid about content creation, personal branding, and overcoming the 'cringe' factor. She offers her insights into the process and journey of content creation, beginning from her initial reluctance to post on LinkedIn to finally expanding her presence on TikTok and Instagram.

Courtney shares her viral 'problematic' career cheat codes, which are in reality tools to level the playing field in the corporate world.

Timestamps:

00:05 Introduction to the Podcast

00:43 Courtney's Journey into Content Creation

01:42 Transitioning from LinkedIn to TikTok and Instagram

02:18 The Power of Repurposing Content

02:33 The Evolution of LinkedIn as a Social Platform

02:55 The Rapid Growth on TikTok and Instagram

03:25 The Importance of Authenticity in Content

05:13 The Role of Personal Brand in Career Growth

05:45 The Power of Speaking Your Truth

07:27 The Impact of LinkedIn on Personal Branding

14:10 The Importance of Side Hustles

19:50 Overcoming the Fear of Creating Content

27:24 Recognizing a Kindred Spirit

29:08 Closing Remarks

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Newsletter

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Welcome to episode 28 of the Kindred Spirits Podcast, with your hosts Melissa Jaalaid and Madeleine Matson Smith.

In this episode we interview Kaylee Astle Lieffers. Kaylee is a start-up fanatic, ex-management consultant, and tech innovator. She is the Founder & CEO of Blanka, a disruptive platform that helps entrepreneurs launch and scale beauty businesses. In less than two years, Blanka became one of the top performing apps in the Shopify App Store and today has helped over 25,000 entrepreneurs start their businesses. Kaylee’s unwavering commitment to innovation and empowering other entrepreneurs has earned her a number of awards including Top 30 Under 30 and Top Female Founders to Watch in Canada. 

Kaylee discusses her journey, including the struggles she experienced when she launched her own direct-to-consumer brand which eventually became a catalyst for Blanka's creation.

We talk about how Blanka is disrupting the beauty industry and supporting the ongoing evolution as independent brands increasingly capture the market.

Kaylee addresses the challenges faced by companies in offering clean products, issues in importing products due to governmental regulations, and the significant role played by community and audience in propelling a brand forward.

Hope you enjoy the episode, and please share any feedback you have with us at the links below.

***Use the promo code KINDREDSPIRITS10 for 10% off your first order with Blanka!***

Connect with Kaylee Lieffers:

LinkedIn

Blanka Website

Blanka Instagram

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Connect with Madeleine Matson Smith on ⁠LinkedIn ⁠

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