This episode of "Let's Talk Marketing" explores the power of quiz marketing and lead generation. Host Katya Allison interviews Maxwell Nee, Chief Revenue Officer of Scoreapp, a leading platform for quiz-based lead generation. Maxwell shares his expertise on how quizzes can help businesses better understand their audience, qualify leads, and drive engagement. He emphasizes the importance of using quizzes to gather valuable data, define lead quality, and enhance customer interaction. The conversation delves into practical applications, from using quizzes for top-of-funnel engagement to employing them in closing sales. Maxwell also discusses the concept of "warm leads" and how they are crucial for long-term business growth. Whether you're a solopreneur or managing a sales team, this episode offers actionable strategies for leveraging quizzes to boost conversions and build lasting customer relationships.

Listeners will walk away with insights on:

• Quizzes help businesses identify lead quality by classifying leads as cold, warm, or hot.
• Warm leads are those who’ve expressed interest but aren’t immediately ready to buy.
• Lead generation is more effective when you focus on gathering data and offering value.
• Quizzes offer immediate value, making the lead generation process more engaging and personal.
• Top-of-funnel engagement through quizzes helps educate leads while gathering valuable information.
• A/B testing quizzes can identify the most effective questions and messaging to qualify leads.
• Focusing on quality over quantity ensures you attract the right audience for your business.
• Customer feedback from quizzes provides insights into pain points and allows for better-targeted solutions.

Episode Links to Follow:

Follow Maxwell on LinkedIn: https://www.linkedin.com/in/maxwellnee/

Facebook Group - https://www.facebook.com/groups/286510226284050

Instagram - https://www.instagram.com/score_app/

Free Book - https://scoreapp.com/book

This episode of "Let's Talk Marketing" explores the power of community and its integration with corporate strategy. Host Katya Allison interviews Katie Cabanas, the founder of Cabanas Consulting, about how brands can build stronger connections with their audience by aligning their marketing strategies with a clear, authentic community vision. Katie shares insights from her extensive background in branding, highlighting the importance of understanding target audiences, defining brand identity, and leveraging customer feedback. The conversation also touches on how to balance community-building efforts with traditional marketing goals and why fostering relationships is key to long-term brand success. Whether you're a small business or an established corporation, this episode provides actionable advice on how to nurture and grow your brand’s community.

Listeners will walk away with insights on:

• Building community starts with understanding your audience’s problems and tailoring marketing to their needs.
• Aligning corporate strategy with community-building efforts increases brand loyalty and drives sustainable success.
• Clear brand identity helps define target audiences and fosters stronger, more authentic connections.
• Feedback mechanisms like surveys and polls allow brands to understand their customers’ evolving needs.
• Community-driven marketing is essential to creating "sticky" brands that resonate deeply with audiences.
• Brand advocacy is defined differently by each company, but it’s crucial to align your strategy internally.
• Marketing messaging should address pain points, not just product features, to resonate with your audience.
• Regularly evaluate and adjust your marketing strategy based on feedback and the results of past campaigns.

Links to follow:

• https://www.cabanas-consulting.com/our-services
• https://www.linkedin.com/in/katie-cabanas-a799178/
• @cabanasconsulting

This episode of "Let's Talk Marketing" explores the nuances of podcast guesting as a powerful marketing strategy. Host Katya Allison interviews Seth Donlin, a marketing and communications coach, about how business professionals can leverage podcasts to elevate their brand. Seth shares his expertise on how to craft compelling pitches, how to stand out as a podcast guest, and the long-term value of appearing on multiple podcasts. He also discusses the importance of building authority and trust with audiences through consistent storytelling. The conversation offers actionable advice for those looking to use podcasts as a way to build connections, enhance their visibility, and grow their business.

Listeners will walk away with insights on:

• Guesting on podcasts is a great way to build brand authority and trust with new audiences.
• Consistency in pitching is key—having a well-structured pitch with specific topics and questions increases the likelihood of being booked.
• Repetition of messaging is beneficial for reinforcing expertise and thought leadership.
• Short-term guesting can help refine messaging, while long-term podcast appearances build sustained brand credibility.
• A one-page pitch sheet can help organize key bio details, topics of expertise, and relevant links to streamline the booking process.
• Podcast guesting allows you to speak directly to your target audience through an already established, trusted platform.
• Quality over quantity in podcast bookings—focus on relevance and audience fit over sheer volume.
• Social proof and authority gained from being a guest on established shows can be more impactful than creating your own show.