As we close out Season 2 of the "Let's Talk Marketing" podcast, host Katya Allison reflects on the exciting journey we've had so far and offers a sneak peek at what's coming in Season 3. With fresh content, including more solo shows and insightful interviews, Katya shares her enthusiasm for delivering the latest marketing trends, strategies, and tips to help marketers and entrepreneurs succeed. Get ready for more engaging content that will empower your marketing career and business growth.

Catch up on all episodes from Season 1 and 2 or join the Let's Talk Marketing community on LinkedIn to stay connected and ahead of the curve!

Let's Talk Marketing on LinkedIn

In this episode of Let's Talk Marketing, host Katya Allison interviews Jennifer Sutton, founder of Bright Marketing and OrangeWIP, about aligning marketing strategy with business goals for sustained growth. Jennifer shares her extensive experience in helping businesses, particularly small businesses, scale through intentional branding and marketing. They dive into key strategies for overcoming common challenges, like dealing with inexperienced vendors, aligning teams, and effectively using data and insights to drive better marketing results. Jennifer emphasizes the importance of balancing creativity with strategy, and the role of marketing in supporting business development.

Listeners will walk away with insights on:

• Marketing is about aligning business strategy with communication and brand execution.
• Avoiding reliance on inexperienced vendors is crucial to long-term marketing success.
• Successful marketing requires focusing on brand differentiation and understanding the target audience.
• Overcoming misalignment in marketing strategies can save time and resources.
• Data and insights should drive marketing decisions, not just subjective feedback.
• Small businesses should start with foundational brand clarity to guide their marketing efforts.
• Embrace the importance of transparency and honesty in managing client expectations.
• Building marketing strategies is a long-term game that requires proper frameworks and intentionality.

This episode of "Let's Talk Marketing" explores how to harness creativity to elevate your brand and marketing strategy. Host Katya Allison interviews Emily-Jane Saroff, a business alignment coach, about how creativity plays a central role in building authentic brands that resonate with their audiences. Emily-Jane shares her journey from network marketing to coaching and how creative problem-solving, emotional intelligence, and brand storytelling are essential for modern marketing success. The conversation delves into how to integrate authenticity into marketing efforts, tap into creative energy, and the importance of aligning with your true self in your business. Emily-Jane also discusses how to manage creative blocks, avoid burnout, and cultivate a marketing approach that feels true to your brand’s voice and message.

Listeners will walk away with insights on:

• Creativity is a superpower in branding and marketing, helping brands stand out authentically.
• Authentic storytelling builds trust and helps create a stronger emotional connection with your audience.
• Tapping into your creative side requires shifting from a logical mindset to a more fluid, expansive state.
• Creative energy can be unlocked through routines, rituals, and taking intentional breaks to reset.
• Creative problem-solving in branding involves connecting seemingly unrelated ideas to create unique marketing strategies.
• Creative confidence grows with practice, just like building a muscle, and it's essential for personal and brand growth.
• Balancing creativity and business strategy ensures that marketing efforts are both innovative and aligned with business goals.
• Allowing yourself to evolve and pivot in your business is necessary for embracing creativity and staying true to your brand’s essence.