This episode of "Let's Talk Marketing" explores the power of quiz marketing and lead generation. Host Katya Allison interviews Maxwell Nee, Chief Revenue Officer of Scoreapp, a leading platform for quiz-based lead generation. Maxwell shares his expertise on how quizzes can help businesses better understand their audience, qualify leads, and drive engagement. He emphasizes the importance of using quizzes to gather valuable data, define lead quality, and enhance customer interaction. The conversation delves into practical applications, from using quizzes for top-of-funnel engagement to employing them in closing sales. Maxwell also discusses the concept of "warm leads" and how they are crucial for long-term business growth. Whether you're a solopreneur or managing a sales team, this episode offers actionable strategies for leveraging quizzes to boost conversions and build lasting customer relationships.

Listeners will walk away with insights on:

• Quizzes help businesses identify lead quality by classifying leads as cold, warm, or hot.
• Warm leads are those who’ve expressed interest but aren’t immediately ready to buy.
• Lead generation is more effective when you focus on gathering data and offering value.
• Quizzes offer immediate value, making the lead generation process more engaging and personal.
• Top-of-funnel engagement through quizzes helps educate leads while gathering valuable information.
• A/B testing quizzes can identify the most effective questions and messaging to qualify leads.
• Focusing on quality over quantity ensures you attract the right audience for your business.
• Customer feedback from quizzes provides insights into pain points and allows for better-targeted solutions.

Episode Links to Follow:

Follow Maxwell on LinkedIn: https://www.linkedin.com/in/maxwellnee/

Facebook Group - https://www.facebook.com/groups/286510226284050

Instagram - https://www.instagram.com/score_app/

Free Book - https://scoreapp.com/book

This episode of "Let's Talk Marketing" explores the power of community and its integration with corporate strategy. Host Katya Allison interviews Katie Cabanas, the founder of Cabanas Consulting, about how brands can build stronger connections with their audience by aligning their marketing strategies with a clear, authentic community vision. Katie shares insights from her extensive background in branding, highlighting the importance of understanding target audiences, defining brand identity, and leveraging customer feedback. The conversation also touches on how to balance community-building efforts with traditional marketing goals and why fostering relationships is key to long-term brand success. Whether you're a small business or an established corporation, this episode provides actionable advice on how to nurture and grow your brand’s community.

Listeners will walk away with insights on:

• Building community starts with understanding your audience’s problems and tailoring marketing to their needs.
• Aligning corporate strategy with community-building efforts increases brand loyalty and drives sustainable success.
• Clear brand identity helps define target audiences and fosters stronger, more authentic connections.
• Feedback mechanisms like surveys and polls allow brands to understand their customers’ evolving needs.
• Community-driven marketing is essential to creating "sticky" brands that resonate deeply with audiences.
• Brand advocacy is defined differently by each company, but it’s crucial to align your strategy internally.
• Marketing messaging should address pain points, not just product features, to resonate with your audience.
• Regularly evaluate and adjust your marketing strategy based on feedback and the results of past campaigns.

Links to follow:

• https://www.cabanas-consulting.com/our-services
• https://www.linkedin.com/in/katie-cabanas-a799178/
• @cabanasconsulting

This episode of "Let's Talk Marketing" explores the nuances of podcast guesting as a powerful marketing strategy. Host Katya Allison interviews Seth Donlin, a marketing and communications coach, about how business professionals can leverage podcasts to elevate their brand. Seth shares his expertise on how to craft compelling pitches, how to stand out as a podcast guest, and the long-term value of appearing on multiple podcasts. He also discusses the importance of building authority and trust with audiences through consistent storytelling. The conversation offers actionable advice for those looking to use podcasts as a way to build connections, enhance their visibility, and grow their business.

Listeners will walk away with insights on:

• Guesting on podcasts is a great way to build brand authority and trust with new audiences.
• Consistency in pitching is key—having a well-structured pitch with specific topics and questions increases the likelihood of being booked.
• Repetition of messaging is beneficial for reinforcing expertise and thought leadership.
• Short-term guesting can help refine messaging, while long-term podcast appearances build sustained brand credibility.
• A one-page pitch sheet can help organize key bio details, topics of expertise, and relevant links to streamline the booking process.
• Podcast guesting allows you to speak directly to your target audience through an already established, trusted platform.
• Quality over quantity in podcast bookings—focus on relevance and audience fit over sheer volume.
• Social proof and authority gained from being a guest on established shows can be more impactful than creating your own show.

This episode of "Let's Talk Marketing" explores the importance of strategy in digital marketing and its connection to ROI. Host Katya Allison interviews Corey Morris, President and CEO of Voltage, who brings nearly two decades of experience in driving growth for national and local brands. Corey shares insights into creating marketing strategies that align with business goals, the critical role of customer journey mapping, and the evolving digital marketing landscape. The conversation also touches on balancing creative work with measurable business outcomes, the importance of decision-making, and Corey’s approach to leading an agency. Learn how to build campaigns that connect with audiences and track meaningful results while navigating the fast-paced world of digital marketing.

Listeners will walk away with insights on:

• Strategy-first marketing is essential for achieving measurable ROI and driving business growth.
• Digital marketing should focus on the entire customer journey, not just individual tactics.
• Customer acquisition requires more than just clicks—it’s about fostering connections that lead to conversions.
• Effective marketing agencies need to connect business strategy with marketing execution for long-term success.
• Quick decision-making is crucial in leadership and marketing, especially when there’s uncertainty.
• Agencies should develop comprehensive marketing strategies that align with broader business goals.
• ROI measurement is key to understanding campaign effectiveness, not just traffic and lead generation.
• Balancing creativity with data ensures that marketing campaigns are both innovative and results-driven.

https://thedmsp.com

https://voltage.digital

https://coreymorris.com

https://www.linkedin.com/in/coreymorris/

@coreydmorris

This episode of "Let's Talk Marketing" dives deep into the art of content strategy and the power of storytelling in marketing. Host Katya Allison interviews Edgar Li, a serial entrepreneur and the co-founder of Presscart, a platform that simplifies content marketing and media placement. Edgar shares his journey from tech development to branding, offering valuable insights into how brands can craft authentic stories that resonate with their audiences. The conversation highlights the importance of building personal connections with your audience, using storytelling to drive engagement, and leveraging content across various marketing funnels. Edgar also shares his thoughts on the future of AI in content development and the significance of personal branding in today’s competitive market.

Listeners will walk away with insights on:

• Effective content strategy starts with asking the right questions: Why, for whom, and what to communicate.
• Storytelling is key—brands must tell their story from the audience’s perspective, not just their own.
• Creative content can’t be rushed; it requires time, thought, and iteration to get it right.
• AI in content creation should complement human creativity, not replace it, especially for quality storytelling.
• Personal branding plays a crucial role in connecting with your audience—people gravitate toward authentic voices.
• Content for top-of-funnel awareness should focus on generating engagement and thought leadership.
• Consistency in content messaging is essential, but it’s important to find new ways to say the same thing.
• Personal stories build stronger connections—share your beliefs and values to attract like-minded people.
• Storytelling frameworks such as the "hero’s journey" can guide brands in structuring compelling narratives.
• Content quality trumps quantity—don’t just create for the sake of posting, but create with purpose.

Episode Links:

LinkedIn: https://www.linkedin.com/in/liedgar/

Website: https://presscart.com/

This episode of "Let's Talk Marketing" delves into the role of AI in modern marketing and decision-making. Host Katya Allison interviews Garik Tate, an AI futurist, investor, and strategy consultant, about his unique perspective on integrating AI with business strategies. Garik discusses how AI is reshaping customer acquisition, personalization, and outreach, and provides insights into how businesses can use AI tools to enhance their marketing efforts. The conversation also touches on the practical applications of AI in email outreach and personalization, the importance of automation in decision-making, and how to stay ahead of trends in the rapidly evolving AI landscape.

Listeners will walk away with insights on:

• AI tools can help automate decision-making processes, especially for repetitive tasks.
• Personalized email outreach using AI enhances customer engagement and increases response rates.
• AI’s role in cold email outreach allows for more tailored, relevant communication.
• Tools like make.com allow automation of marketing tasks without needing extensive technical skills.
• Maintaining relevancy in personalization is crucial for successful marketing campaigns.
• The current slowdown in AI advancements means marketers must focus on efficient execution using existing tools.
• AI can be used to optimize cold email campaigns by analyzing LinkedIn and other public data.
• Automating processes with AI can streamline workflows and increase productivity.
• In cold email marketing, balancing personalization with relevance is key to boosting engagement.
• AI’s potential in marketing will continue to expand, but human expertise remains crucial in maximizing its impact.

Episode Links:

• Valhalla.team
• AIColdOutreach.com

Follow Garik on Social:

• https://www.linkedin.com/in/garik-tate/
• https://www.youtube.com/@gariktate
• https://www.instagram.com/garik_tate
• @garik_tate

This episode of Let's Talk Marketing explores the dynamic world of digital marketing for DTC (direct-to-consumer) brands, with a particular focus on fashion and lifestyle industries. Host Katya Allison interviews Nikki Lindgren, founder of Pennock, a marketing agency that specializes in driving growth for emerging brands. Nikki shares her expertise in scaling businesses, optimizing paid media strategies, and leveraging customer data. The conversation covers the role of creators and influencers, TikTok's growing influence, and strategies for crafting compelling ad campaigns. Nikki also discusses the importance of customer surveys, creative testing, and building brand loyalty. This episode is packed with actionable insights for anyone looking to elevate their marketing strategies in the competitive DTC space.

Listeners will walk away with insights on:

• Start with customer data to determine the right paid marketing channels for your brand.
• Use customer surveys to gain insights into social channel preferences and to fine-tune marketing strategies.
• Paid media strategies should balance between social engagement and remarketing to optimize results.
• Leverage TikTok for paid marketing as it scales faster than other platforms like Instagram, especially for fashion brands.
• Maximize content from creators—50% of a successful beauty campaign can be creator-generated content.
• Plan for seasonal fashion collections by ensuring creative assets align with the brand’s sales expectations.
• Keep testing new platforms and features like Meta's site links and TikTok's shopping capabilities for better ROAS.

Episode Links

https://www.pennock.co/contact-pennock

https://www.linkedin.com/in/nikkilindgren/

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