Unlock the secrets to redefining your law practice as I sit down with my Ben Glass in a compelling episode of Life Beyond the Briefs. Promise yourself a deeper understanding of attracting your "avatar clients," those ideal clients who not only fit your practice's values but also drive growth. By reflecting on previous client experiences, both rewarding and challenging, you'll discover strategies to refine your marketing messages, streamline your operations, and attract clients who truly align with your firm's objectives. By targeting specific client types and leveraging relationships with professionals like Social Security lawyers and financial planners, you can build a stronger, more efficient practice.

In this episode, we explore the power of storytelling in making your services memorable and creating an environment where referral sources can easily communicate your strengths. Uncover the transformative impact of defining and refining your ideal client profile, a key step toward a harmonious and profitable practice. Plus, get inspired by upcoming interviews with diverse legal professionals, offering valuable insights from their varied experiences. Whether you're a seasoned attorney or just starting out, this episode promises to equip you with actionable steps to attract and retain the clients you truly want to work with.

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Sick of the "trust crisis" plaguing the legal industry? Join Brian Glass and marketing guru Preston Schmidli for a conversation that will SHATTER the way you think about client relationships.

Here's the juicy stuff:

• Video Marketing Hacks: Discover how a simple Instagram strategy turned an estate planning lawyer into a social media rockstar
• The Power of Trust Scaling: Learn how to build unshakeable client connections and crush the competition (even used car salesmen can do it!)
• From Buyer's Remorse to Raving Fans: See how video content can calm client anxieties and turn your social media into a trust-building machine

This episode is your roadmap to:

• Boosting Visibility: Attract new clients organically and dominate local service ads.
• Building Trust: Ditch the stuffy lawyer stereotype and connect with clients on a human level.
• Future-Proofing Your Practice: Learn how to adapt to changing communication styles and thrive in a digital world.

Ready to ditch the billable hour grind and build a legal practice you love? Hit play and let Preston Schmidli be your guide to the future of law.

P.S. This is the FIRST episode of 2025! Don't miss out!

Want to Learn more about Trust Scaling for your Law Firm?

Preston mentioned a fantastic weekly workshop specifically designed for lawyers looking to implement these strategies. Check it out at https://trustscalinglawfirm.com/

For a more comprehensive look at Preston's work and the power of video marketing, check out the Authority Brand website: https://authoritybrand.com/

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Setting expansive and attainable goals for 2025 is crucial for personal and professional success. By reflecting on the past year and engaging with innovative tools like ChatGPT, lawyers can carve out their ideal visions and actionable plans for the coming year.
• Emphasizing reflection on the previous year’s successes
• Importance of preparation for strategic planning sessions
• Engaging with ChatGPT to clarify goals and vision
• Exercises for visualizing an ideal day in 2025
• Balancing ambitions and realism in goal-setting
• Identifying risks while embracing opportunities
• Leveraging accountability for ongoing self-assessment
• Call to action for consultation on goal achievement

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn