Unlock the secrets to redefining your law practice as I sit down with my Ben Glass in a compelling episode of Life Beyond the Briefs. Promise yourself a deeper understanding of attracting your "avatar clients," those ideal clients who not only fit your practice's values but also drive growth. By reflecting on previous client experiences, both rewarding and challenging, you'll discover strategies to refine your marketing messages, streamline your operations, and attract clients who truly align with your firm's objectives. By targeting specific client types and leveraging relationships with professionals like Social Security lawyers and financial planners, you can build a stronger, more efficient practice.

In this episode, we explore the power of storytelling in making your services memorable and creating an environment where referral sources can easily communicate your strengths. Uncover the transformative impact of defining and refining your ideal client profile, a key step toward a harmonious and profitable practice. Plus, get inspired by upcoming interviews with diverse legal professionals, offering valuable insights from their varied experiences. Whether you're a seasoned attorney or just starting out, this episode promises to equip you with actionable steps to attract and retain the clients you truly want to work with.

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Sick of the "trust crisis" plaguing the legal industry? Join Brian Glass and marketing guru Preston Schmidli for a conversation that will SHATTER the way you think about client relationships.

Here's the juicy stuff:

• Video Marketing Hacks: Discover how a simple Instagram strategy turned an estate planning lawyer into a social media rockstar
• The Power of Trust Scaling: Learn how to build unshakeable client connections and crush the competition (even used car salesmen can do it!)
• From Buyer's Remorse to Raving Fans: See how video content can calm client anxieties and turn your social media into a trust-building machine

This episode is your roadmap to:

• Boosting Visibility: Attract new clients organically and dominate local service ads.
• Building Trust: Ditch the stuffy lawyer stereotype and connect with clients on a human level.
• Future-Proofing Your Practice: Learn how to adapt to changing communication styles and thrive in a digital world.

Ready to ditch the billable hour grind and build a legal practice you love? Hit play and let Preston Schmidli be your guide to the future of law.

P.S. This is the FIRST episode of 2025! Don't miss out!

Want to Learn more about Trust Scaling for your Law Firm?

Preston mentioned a fantastic weekly workshop specifically designed for lawyers looking to implement these strategies. Check it out at https://trustscalinglawfirm.com/

For a more comprehensive look at Preston's work and the power of video marketing, check out the Authority Brand website: https://authoritybrand.com/

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Setting expansive and attainable goals for 2025 is crucial for personal and professional success. By reflecting on the past year and engaging with innovative tools like ChatGPT, lawyers can carve out their ideal visions and actionable plans for the coming year.
• Emphasizing reflection on the previous year’s successes
• Importance of preparation for strategic planning sessions
• Engaging with ChatGPT to clarify goals and vision
• Exercises for visualizing an ideal day in 2025
• Balancing ambitions and realism in goal-setting
• Identifying risks while embracing opportunities
• Leveraging accountability for ongoing self-assessment
• Call to action for consultation on goal achievement

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Feeling like your law firm’s financial health is stuck in a never-ending cycle of stress and uncertainty? You’re not alone! As we gear up for the New Year, it’s time to rethink how you manage your profits and set your practice up for success. In this episode of Life Beyond the Briefs, we’re joined by financial expert Rocky Lalvani, who’s here to help you break free from the traditional mindset of treating profit as an afterthought.

Get ready to discover the transformative Profit First method—an approach that ensures your firm isn’t just surviving but thriving. We’ll dive into how prioritizing profit can change everything, from covering your tax obligations to paying yourself first and making smart investments without falling into the overspending trap.

Rocky will tackle the unique financial challenges law firms face, including the unpredictability of cash flow and the pitfalls of aggressive marketing reinvestment. Learn how to create reserve funds, plan for predictable cash flow, and why marketing fees should be performance-based to avoid unnecessary strain on your finances.

But that’s not all! We’ll explore innovative tax strategies that can benefit you and future generations, along with the importance of teaching financial literacy to kids. Plus, Rocky shares insights on building a strong financial team and how our coaching services can simplify your operations.

Ready to kick off the New Year with a fresh perspective on your law firm’s finances? Hit play now and let Rocky Lalvani guide you through actionable strategies that will set you up for a sustainable and profitable future. This episode is packed with insights, inspiration, and the tools you need to thrive beyond the briefs!

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Imagine transforming your law firm’s revenue from $1 million to $4 million in just six years. That's exactly what we accomplished, and in this episode, I, Brian Glass, share the candid story behind our firm’s growth journey. We made strategic choices, like dropping medical malpractice cases in favor of more profitable car crash cases, and faced hurdles such as underinvestment in marketing and the absence of a robust CRM system. By embracing advanced tools like LeadDocket and FileVine, we streamlined our processes and improved our case management, underscoring the pivotal role technology plays in scaling business efficiently.

We also tackle common missteps that law firms encounter, such as the reluctance to address staff underperformance and the lack of regular accountability meetings, which can derail progress. Learn how redefining our intake processes and empowering our team to make swift decisions enabled us to enhance conversion rates and sharpen our business focus. Finally, explore how our coaching and consulting mastermind company can help you accelerate your business growth, leveraging our experiences to set and achieve ambitious goals. Reach out to me at brian@greatleadmarketing.com, and let's make 2025 a year of significant achievements for your firm.

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Are you ready to revolutionize your approach to sales and client relationships? Buckle up for an engaging conversation with Steve Fretzin, host of the Be That Lawyer podcast. In this episode of Life Beyond the Briefs, we’re dismantling outdated sales tactics and focusing on what really matters: building trust and likability with prospective clients.

In this episode of Life Beyond the Briefs, we’re diving into the world of sales-free selling—a revolutionary approach that allows you to build authentic connections with clients without feeling like a pushy salesperson. Steve will reveal how understanding client needs and fostering trust can transform your practice into a client-attraction powerhouse.

Get ready to explore:

Empathy Over Ego: Discover why the most successful lawyers prioritize genuine relationships over outdated sales tactics. Steve shares his blueprint for creating win-win outcomes that leave both you and your clients satisfied.

Mindset Shift: Learn how a change in perspective, combined with coaching and accountability, can unlock your true potential. Say goodbye to the “I’m busy” mentality and hello to a more fulfilling practice!

Collaboration is Key: Steve emphasizes the importance of working together with fellow lawyers to enhance your practice and serve clients better. Find out how collaboration can lead to greater success for everyone involved.

Accountability Systems: We’ll discuss practical methods like journaling and peer advisory groups that keep you on track for consistent growth. These tools can help you maintain momentum in your business development efforts.

Are you ready to redefine success in your legal career? Hit play and let Steve Fretzin guide you toward building meaningful client connections and achieving long-term satisfaction. This episode is packed with actionable insights that could change the way you practice law forever!

Don’t miss out on this opportunity to elevate your practice—grab your headphones and let’s dive in!

BONUS: Connect with Steve at fretzin.com

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Unlock the secrets to skyrocketing your law firm's success without breaking the bank on advertising! Join me, Brian Glass, as I recount my personal journey of transforming my law firm from a modest $1 million to a thriving $4 million venture over six years. Discover how hiring and retaining the right people can shatter the constraints holding your firm back. We'll explore the power of core values and discuss why aligning your team with these principles is the key to sustainable growth. Through the lens of the EOS traction model, learn how to ensure every hire embodies qualities like humble confidence and proactive service, allowing you to cultivate a cohesive and scalable firm culture.

Get ready to shift your mindset and redefine success in the legal world. I'll share the pivotal strategies that see hiring as an investment, not a cost, revealing how an intake person can drastically boost case conversions and revenue. With actionable insights on projecting future earnings and maximizing smaller cases, find out how you can optimize processes and focus on scaling your firm without getting bogged down by the minutiae of individual cases. This episode promises to revolutionize the way you approach law firm growth, showcasing the transformative power of strategic thinking and proactive outreach.

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Ever feel like your career is a hamster wheel designed by Satan's most bureaucratic intern? Welcome to the episode that’s about to jailbreak you from professional purgatory!

Meet Brian Nelson-Palmer—part productivity wizard, part life coach, and 100% your new secret weapon for time freedom. He’s not here to hand you another productivity hack; he’s here to perform professional CPR on your dreams.

We’re diving into the wild world of time freedom, where:

• Your calendar stops being your dictator
• Decision-making becomes your superpower
• "Busy" transforms from a badge of honor to a four-letter word

Brian brings years of experience coaching high-performers and shares his journey from overwhelmed professional to time-mastery mentor.

Imagine a life where:

• Every hour has a price tag
• Your team amplifies your potential
• Digital distractions bow down to your newfound focus

Want a sneak peek into his time-valuation strategy? Check out his deep dive at: www.productivitygladiator.com.

This isn’t just another podcast episode. This is your professional escape plan.
Ready to trade billable hours for a life that actually sparks joy? Hit play now!

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn