Just past their two-year birthday, ZENO alcohol-liberated wines are a range of five (for now) hand-crafted wines, made “for wine enthusiasts when they choose to abstain”.

In this week’s conversation, I talk to co-founder David Hodgson about his transition from 25 years in traditional wine to launching an alcohol-free wine brand amidst the uncertainty of COVID, Brexit & a fledgling category presented to an unforgiving market.

We also touch on the inspirational philosophies behind the brand name, the growth of the non-alcoholic wine sector and ZENO’s plans for the development of both a new “serious” red wine and RTD wines in a can.

It’s a great convo with lots to sink your teeth into. Pour a glass, sit back and enjoy.

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WE CHAT ABOUT

0:00 Coming up...

2:10 David's story

9:33 3 years in the making

11:51 The only growth market

15:18 From traditional wine to alcohol-free liberation

16:10 Minimising the sugar content

17:01 Spanish winemaking

19:34 The ZENO range

27:08 RnD in frustrating times

29:19 A new 'serious' red wine

29:52 Non-alcoholic red wine challenges

33:04 Dealcoholised wine market predictions

35:16 Off trade / on trade / retail

36:45 International exports

38:31 Behind the brand name

41:01 A choice of moderation

42:17 The obstacle is the way

44:08 It's not about sobriety

45:22 Not a wine imitation

49:04 Finding ZENO

51:13 The BBQ-Q

52:44 ZENO's new RTD cans

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TRY ZENO* // @DRINKZENO // ZENOWINE.COM
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WE ALSO TALK ABOUT:

KORE DRINKS

LUCKY SAINT IPA*

DRY DRINKER* (10% off with code LOWNODRINKERMAGAZINE)

WISE BARTENDER* (10% off with code LOWNODRINKERMAGAZINE)

THE ALCOHOL-FREE CO
CLUB SODA
AMATHUS

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BEST EPISODE TO CHECK OUT NEXT

#53 Creating a household legacy with NoughtyAF wines & Amanda Thomson

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READ LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD
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In this week's FAQ, we cover:

0:00 What are functional drinks?

1:17 Adaptogens

2:31 Nootropics

4:02 Other functionals

4:55 Natural vs synthetic ingredients

6:51 Reality check

8:18 Individual responses

9:24 Health warning

9:58 Getting started

11:35 Recommendations

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Best episode to listen to next:

#59 Plant-powered AF Brewing: On Beer

#45 - 5 brand new functional spirits from Smiling Wolf

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Also mentioned:

Sentia Red*

Impossibrew*

On Beer*

Smiling Wolf*

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
Low No Drinker: Bringing you closer to the people, places and brands leading the low, no & light alcohol revolution!


FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE FIRST HURDLES


SUBSCRIBE to LOW NO DRINKER MAGAZINE online or in print anywhere in the world.


FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA



*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

In this week's FAQ, we cover:

0:21 Where do the terms come from?

1:05 What is zebra striping?

2:17 What is bookending?

2:59 Is there any data?

3:52 Who zebra striping is good for

4:33 Who zebra striping is bad for

6:59 Honest personal reflection

7:53 Zebra striping as active moderation

9:05 When bookending works well

9:41 When bookending won't work

10:27 Final thoughts

12:14 Free access to Low No Drinker Magazine

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
Low No Drinker: Bringing you closer to the people, places and brands leading the low, no & light alcohol revolution!


FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE FIRST HURDLES


SUBSCRIBE to LOW NO DRINKER MAGAZINE online or in print anywhere in the world.


FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA



*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.