Just past their two-year birthday, ZENO alcohol-liberated wines are a range of five (for now) hand-crafted wines, made “for wine enthusiasts when they choose to abstain”.

In this week’s conversation, I talk to co-founder David Hodgson about his transition from 25 years in traditional wine to launching an alcohol-free wine brand amidst the uncertainty of COVID, Brexit & a fledgling category presented to an unforgiving market.

We also touch on the inspirational philosophies behind the brand name, the growth of the non-alcoholic wine sector and ZENO’s plans for the development of both a new “serious” red wine and RTD wines in a can.

It’s a great convo with lots to sink your teeth into. Pour a glass, sit back and enjoy.

==========================================
WE CHAT ABOUT

0:00 Coming up...

2:10 David's story

9:33 3 years in the making

11:51 The only growth market

15:18 From traditional wine to alcohol-free liberation

16:10 Minimising the sugar content

17:01 Spanish winemaking

19:34 The ZENO range

27:08 RnD in frustrating times

29:19 A new 'serious' red wine

29:52 Non-alcoholic red wine challenges

33:04 Dealcoholised wine market predictions

35:16 Off trade / on trade / retail

36:45 International exports

38:31 Behind the brand name

41:01 A choice of moderation

42:17 The obstacle is the way

44:08 It's not about sobriety

45:22 Not a wine imitation

49:04 Finding ZENO

51:13 The BBQ-Q

52:44 ZENO's new RTD cans

==========================================
TRY ZENO* // @DRINKZENO // ZENOWINE.COM
==========================================

WE ALSO TALK ABOUT:

KORE DRINKS

LUCKY SAINT IPA*

DRY DRINKER* (10% off with code LOWNODRINKERMAGAZINE)

WISE BARTENDER* (10% off with code LOWNODRINKERMAGAZINE)

THE ALCOHOL-FREE CO
CLUB SODA
AMATHUS

==========================================
BEST EPISODE TO CHECK OUT NEXT

#53 Creating a household legacy with NoughtyAF wines & Amanda Thomson

==========================================

Download your free quick start guide at lownodrinkermagazine.com/freegifts

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
Low No Drinker: Bringing you closer to the people, places and brands leading the low, no & light alcohol revolution!


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*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

=============================================
READ LOW NO DRINKER MAGAZINE ONLINE OR IN PRINT ANYWHERE IN THE WORLD
=============================================

In this week's FAQ, we cover:

0:00 What are functional drinks?

1:17 Adaptogens

2:31 Nootropics

4:02 Other functionals

4:55 Natural vs synthetic ingredients

6:51 Reality check

8:18 Individual responses

9:24 Health warning

9:58 Getting started

11:35 Recommendations

=============================================

Best episode to listen to next:

#59 Plant-powered AF Brewing: On Beer

#45 - 5 brand new functional spirits from Smiling Wolf

=============================================

Also mentioned:

Sentia Red*

Impossibrew*

On Beer*

Smiling Wolf*

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
Low No Drinker: Bringing you closer to the people, places and brands leading the low, no & light alcohol revolution!


FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE FIRST HURDLES


SUBSCRIBE to LOW NO DRINKER MAGAZINE online or in print anywhere in the world.


FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA



*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

In this week's FAQ, we cover:

0:21 Where do the terms come from?

1:05 What is zebra striping?

2:17 What is bookending?

2:59 Is there any data?

3:52 Who zebra striping is good for

4:33 Who zebra striping is bad for

6:59 Honest personal reflection

7:53 Zebra striping as active moderation

9:05 When bookending works well

9:41 When bookending won't work

10:27 Final thoughts

12:14 Free access to Low No Drinker Magazine

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
Low No Drinker: Bringing you closer to the people, places and brands leading the low, no & light alcohol revolution!


FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE FIRST HURDLES


SUBSCRIBE to LOW NO DRINKER MAGAZINE online or in print anywhere in the world.


FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA



*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

In this week's FAQ, we cover:

0:20 What is a unit?

1:11 Processing a unit of alcohol in the body

1:53 Calculating units in a drink

3:44 Units in your favourite drinks

5:49 UK unit guidelines

6:06 What this means for low/no/light

8:32 Access the free unit guide

=============================================

Best episode to listen to next:

#56 FAQ: What does ABV mean? (and how does it affect low/no drinks?)

#60 FAQ: What are alcohol-free RTDs? (and where can I find them?)

=============================================

Also mentioned:

Get the unit calculator inside the free Low No Nation New Citizen Quick Start Guide

La Maison Wellness

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
Low No Drinker: Bringing you closer to the people, places and brands leading the low, no & light alcohol revolution!


FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE FIRST HURDLES


SUBSCRIBE to LOW NO DRINKER MAGAZINE online or in print anywhere in the world.


FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA



*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

Sam Bail is the founder and tastemaker of the Stateside non-alcoholic pop-up sensation Third Place Bar.

And for the last two years, Sam has had her finger firmly on the pulse of the low/no drinks scene.

Born in Germany, studied in Manchester (the one in England, that is), and currently based in New York, Sam is busy putting on events, teaching cocktail classes, and integrating all of these into both consumer and corporate locations.

We cover everything from going to events alone to adult parallel play to the challenges of alcohol-free, spirit-forward cocktails – including a few tips from Sam on how best to serve them. Anyone for a sushi rice stirred drink…?

============
WE CHAT ABOUT

0:00 Coming up...

2:12 Sam's story

6:50 Drinking for the sake of it

7:31 Late-night alcohol-free spaces

9:21 What does the term 'Third Space' mean?

14:34 Why a pop-up and not a permanent bar?

15:36 Late-night tea houses

17:48 Adult spaces

18:44 Third Place Bar events

20:00 Going alone to events

24:27 Parallel play for adults

28:40 Choosing pop-up locations

31:02 Drinks at Third Place events

32:58 Spirit-forward, alcohol-free cocktails

37:56 Stir it with sushi rice!

38:42 Mindful Drinking Fest

41:47 Reach out to Sam

43:49 The BBQ-Q

============

THIRDPLACEBAR.NYC // @ THIRDPLACEBARNYC

============

WE ALSO TALK ABOUT:

The Pathfinder*

Best Day Brewing

Download your free quick start guide at lownodrinkermagazine.com/freegifts

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
Low No Drinker: Bringing you closer to the people, places and brands leading the low, no & light alcohol revolution!


FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE FIRST HURDLES


SUBSCRIBE to LOW NO DRINKER MAGAZINE online or in print anywhere in the world.


FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA



*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

=============================================
FREE COURSE: OVERCOMING THE HURDLES
=============================================

In this FAQ episode, we cover:

0:21 What are RTDs?

2:19 Modern convenience

4:14 RTD brand recommendations

5:54 Always check the label

6:50 Where to find them

=============================================
Best episode to listen to next:

#29 The rise and rise of Mocktails with Pooja Sharma-Jones

#44 Wholefoods to Harrods - & - creating diversity in non-alc cocktails

=============================================

Also mentioned:

Highball*

Ish*

Caleño

Lyre’s*

Myth*

Pentire*

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
Low No Drinker: Bringing you closer to the people, places and brands leading the low, no & light alcohol revolution!


FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE FIRST HURDLES


SUBSCRIBE to LOW NO DRINKER MAGAZINE online or in print anywhere in the world.


FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA



*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE FIRST HURDLES - START YOUR MINDFUL DRINKING JOURNEY IN JUST 3 DAYS

======
SHOW QUOTES

“People look at plants and look at their garden and think, ah, just plants, but they're some of the most powerful things on the planet.”

“So I get a fizzing on my chest, like that nice fizzing, and you feel nice and like buzzing.”

======
SHOW SUMMARY

Chris Kazakeos is one-half of the founding team behind On Beer, the plant-powered, functional, alcohol-free beer brand.

From a passion for health and fitness to a career with the pioneering GABA Labs, Chris has had a changing relationship with alcohol that has led to the inception of On Beer, but it has been far from plain sailing.

Now, on their second iteration of the liquid in less than a year, On Beer has faced production issues, rebranding challenges, marketing overhauls and even the wrath of Amazon.

In this conversation, Chris shares the many challenges he’s had to face in developing and producing On Beer, and somehow, he does it all with a smile.

======
WE CHAT ABOUT

0:00 Coming up...

2:11 Chris' story

8:22 Non-drinking spectrum

11:50 Powerful plants

16:51 How does it make you feel?

18:43 How much can you drink?

19:48 Legal ingredients

20:44 On Beer 2.0

31:35 Marketing rebrand

38:07 What's next for On Beer?

40:08 The BBQ-Q

45:03 Big alcohol

48:38 The role of government in alcohol

======

TRY ON BEER* // @ONBEERCO // ON-BEER.COM

======
WE ALSO TALK ABOUT:

Sentia*
Guinness 0.0*

======
BEST EPISODE TO CHECK OUT NEXT

#38 80/20 living with MoodyBrew functional adult drinks

Download your free quick start guide at lownodrinkermagazine.com/freegifts

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
Low No Drinker: Bringing you closer to the people, places and brands leading the low, no & light alcohol revolution!


FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE FIRST HURDLES


SUBSCRIBE to LOW NO DRINKER MAGAZINE online or in print anywhere in the world.


FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA



*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

=============================================

FREE COURSE: OVERCOMING THE HURDLES
=============================================

In this FAQ episode, we cover:

• The worst thing you can do
• Thinking back to your why
• How did it feel?
• What are you taking forward?
• Becoming a moderating drinker

=============================================
Best episode to listen to next:
#56 FAQ: What does ABV mean? (and how does it affect low/no drinks?)

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
Low No Drinker: Bringing you closer to the people, places and brands leading the low, no & light alcohol revolution!


FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE FIRST HURDLES


SUBSCRIBE to LOW NO DRINKER MAGAZINE online or in print anywhere in the world.


FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA



*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.