This is the audio-only version of our weekly marketing and technology talk show, MarTechTalk. Join us every Tuesday for free by visiting www.business-reporter.co.uk/martechtalk

The panel discussion is titled:

MarTechTalk: The martech transformation in financial services: improving the customer journey

• Where your current customer journey is failing to explain product complexity and intricacies
• How best to use video at your key customer journey touchpoints
• Which video activity is the most effective at achieving your goals

This episode is hosted by Kevin Craine

https://www.linkedin.com/in/kevincraine/

Ilias Tsatalmpasidis, Growth Marketing Director, HyperJar

https://www.linkedin.com/in/tsatalmpasidis

Yemi Oluseun, Programme Director - Business Transformation Strategist, The Change Hive

https://www.linkedin.com/in/yemioluseun

Laurence Clayton-Trotman, Senior Customer Success Director, Brightcove

https://www.linkedin.com/in/laurenceclaytontrotman

Hosted on Acast. See acast.com/privacy for more information.

This is the audio-only version of our weekly marketing and technology talk show, MarTechTalk. Join us every Tuesday for free by visiting www.business-reporter.co.uk/martechtalk

The panel discussion is titled:

MarTechTalk: The martech transformation in financial services – improving the customer journey

• Where your current customer journey is failing to explain product complexity and intricacies
• How best to use video at your key customer journey touchpoints
• Which video activity is the most effective at achieving your goals

This episode is hosted by Kevin Craine

https://www.linkedin.com/in/kevincraine/

Nikola Maricic, Marketing Director APAC, Ria Money Transfer

https://www.linkedin.com/in/nikmaricic/

Greg Armshaw, Senior Director, Strategy - APAC, Brightcove

https://www.linkedin.com/in/gregarmshaw/

Hosted on Acast. See acast.com/privacy for more information.

This is the audio-only version of our weekly marketing and technology talk show, MarTechTalk. Join us every Tuesday for free by visiting www.business-reporter.co.uk/martechtalk

The panel discussion is titled:

MarTechTalk: Be a part of the retail and e-commerce martech transformation

• Where your customer journey isn’t dealing with the questions shoppers need answers to before purchase
• Using video at key customer journey touchpoints, including reducing returns
• Buying complementary tech that keeps your CTO happy

This episode is hosted by Kevin Craine

https://www.linkedin.com/in/kevincraine/

Neha Dadbhawala, Head of Martech, SEEK

https://www.linkedin.com/in/nehadadbhawala

Peggy Salz, Content Strategist and founder, Mobile groove

https://www.linkedin.com/in/peggyannesalz/

Greg Armshaw, Senior Director, Strategy - APAC, Brightcove

https://www.linkedin.com/in/gregarmshaw/

Hosted on Acast. See acast.com/privacy for more information.

This is the audio-only version of our weekly marketing and technology talk show, MarTechTalk. Join us every Tuesday for free by visiting www.business-reporter.co.uk/martechtalk

The panel discussion is titled:

MarTechTalk: Maximising revenue through smarter use of your Customer Data Platform

• Centralising data in a single location – where are the challenges in analysing buyer behaviour?
• Which metrics matter most when proving the value of a CDP to revenue generation
• Integrating your CDP into your martech to maximise revenues 

This episode is hosted by Kevin Craine

https://www.linkedin.com/in/kevincraine/

Priyal Borole, VP/Director MarTech and Communications Delivery, OneMain Financial

https://www.linkedin.com/in/priyalborole/

Pratyush Sinha, Head of Marketing, Blenheim Chalcot

https://www.linkedin.com/in/pratyush7/

Nagendra Shukla, Co-Founder, UnBound

Ronald Gerlach, Chief Marketing Officer, Gaubert Oil Company

https://www.linkedin.com/in/ronald-gerlach/

Hosted on Acast. See acast.com/privacy for more information.

This is the audio-only version of our weekly marketing and technology talk show, MarTechTalk. Join us every Tuesday for free by visiting www.business-reporter.co.uk/martechtalk

The panel discussion is titled:

MarTechTalk: Maximising the ROI of your personalised content

• Evaluating individual pieces of personalised content – which are your key metrics?
• Getting the most effective personalised digital content solution for your money
• Finding the right balance between martech and humans for personalised digital content creation

This episode is hosted by Kevin Craine

https://www.linkedin.com/in/kevincraine/

Priyal Borole, VP/Director MarTech and Communications Delivery, OneMain Financial 

https://www.linkedin.com/in/priyalborole/

Mustafa Bohra, Associate Director - Growth, Careem

https://www.linkedin.com/in/mustafabohra1/

Danny Lacey, Entrepreneur, WOWVI Group: Full Content Production

https://www.linkedin.com/in/dannylacey/

Jamie Grabert, President/Co-Founder, The Consultancy Group

https://www.linkedin.com/in/jamie-grabert/

Hosted on Acast. See acast.com/privacy for more information.

This is the audio-only version of our weekly marketing and technology talk show, MarTechTalk. Join us every Tuesday for free by visiting www.business-reporter.co.uk/martechtalk

The panel discussion is titled:

MarTechTalk: Improving the customer experience with generative AI

• Incorporating generative AI into your CRM to personalise experiences and engage customers
• Whether your business needs to double up on automation
• Other martech tools that can benefit from the incorporation of generative AI

This episode is hosted by Kevin Craine

https://www.linkedin.com/in/kevincraine/

Richard Rogers, Founder, Startup Tech Law

https://www.linkedin.com/in/richrodgers360/

Pratyush Sinha, Head of Marketing, Blenheim Chalcot

https://www.linkedin.com/in/pratyush7/

Hosted on Acast. See acast.com/privacy for more information.

This is the audio-only version of our weekly marketing and technology talk show, MarTechTalk. Join us every Tuesday for free by visiting www.business-reporter.co.uk/martechtalk

The panel discussion is titled:

MarTechTalk: Unlocking the power of AI for better partner ROI

• Implementing AI-driven solutions to enhance partner marketing sales
• The advantage of using the big data from your partner ecosystem as source for AI
• Understanding the impact and value of AI and partner marketing automation

This episode is hosted by Kevin Craine

https://www.linkedin.com/in/kevincraine/

Isabelle Pampelune, SMB Business Development Lead, Xerox – EMEA

https://www.linkedin.com/in/isabellepampelune/

Torkel Öhman, CTO, Amanda AI

https://www.linkedin.com/in/torkel-%C3%B6hman-24169634/

Daan Mannaerts, Director Google Ads, Impartner

https://www.linkedin.com/in/daan-mannaerts/

Hosted on Acast. See acast.com/privacy for more information.

This is the audio-only version of our weekly marketing and technology talk show, MarTechTalk. Join us every Tuesday for free by visiting www.business-reporter.co.uk/martechtalk

The panel discussion is titled:

MarTechTalk: The risk and rewards of deploying AI in marketing communications

• How are marcomms using AI now - and what’s to come in the future?
• Understanding the benefits and risks to marketers of deploying AI more broadly?
• Setting AI guardrails to ensure you and your teams use the technology responsibly 

This episode is hosted by Kevin Craine

https://www.linkedin.com/in/kevincraine/

Deyana Petrova, (Former) VP, Digital & Marketing, Trafalgar Travel

https://www.linkedin.com/in/deyana-p-48777723/

Nicola Meinders, Global Marketing Director, JONCKERS

https://www.linkedin.com/in/nicolameinders/

Henry Ajder, European Advisory Council- Meta Reality Labs, Meta

https://www.linkedin.com/in/henryajder/

Antony Cousins, Executive Director of AI Strategy, Cision

https://www.linkedin.com/in/antony-cousins-6004b264/

Hosted on Acast. See acast.com/privacy for more information.