Page de couverture de Marketing Over Coffee

Marketing Over Coffee

Auteur(s): john@themshow.com (John Wall and Christopher Penn)
  • Résumé

  • John J. Wall and Christopher S. Penn talk at the intersection of Marketing and Technology.
    Copyright 2019, M Show Productions II, LLC
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Épisodes
  • Crystal Carter on SEO, Multiple Site Management, Wix Studio and More!
    Jun 21 2024

    In this Marketing Over Coffee:
    Learn the best way for agencies to manage websites, especially if you offer SEO as a service, and how to move fast enough so that you never miss opportunities.

    Direct Link to File

    Brought to you by our sponsors: NetSuite and Wix Studio

    She's been on both the client and agency side. Working with a team that designed sites and provided SEO services set her up perfectly for Head of SEO Communications

    Organizing clients by CMS and the joy of fixing something for marketers when it goes out to millions of users

    Taking advantage of the efficiencies of scale when managing multiple sites

    Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Templates and included APIs make it easier to increase velocity, and for agencies to service their clients quickly

    Template marketplace opens up new opportunities

    12:38 - 14:15 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Streamlining the setup too, domain name, SSL, hosting, CDN

    Simplifying all the best practices SEO

    SEMrush, Wincher, SE Ranking tools included, Alt text fix tool

    AI Tag Generators, AI Title Generators, Video eligible for rich results

    Integrations with Salesforce, Amazon, Google Ads

    Follow Crystal on LinkedIn

    Wix Studio Hub and the SERPs Up Podcast

    Media Recco: Beyonce's Cowboy Carter Pivot

    Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on exercises to put AI to work for you! USE CODE MOC now!

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters.

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    31 min
  • The Future of Onboard AI and The World's Best Water Bottle
    Jun 14 2024

    In this Marketing Over Coffee:
    Learn about what came out of WWDC, how to market better on LinkedIn and more!

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    Apple WWDC

    Entering the age of on device AI

    7:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    iPhone mirroring

    Apple has such great UX, why is Apple Music on the Mac not there? But they are paying artists...

    Transitioning from SK Ad Kit to Ad Attribution Kit

    iOS 18 to add RCS - Rich Communications Text Services

    14:28 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Updated Unofficial Guide to LinkedIn Algorithm

    Gear Watch - Owala, the new best in class Water Bottle, WorkOutDoors for Running

    SparkTogether coming up in Seattle

    Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters.

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    22 min
  • Kasi Bruno with The Inside Story of Gen Z Parents
    Jun 6 2024

    In this Marketing Over Coffee:
    Learn about how they shop, what they think of brands, who influences them, and more!

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    What inspired the Gen Z Parent study?

    All Gen Zs are not broke and stressed out about money

    They will pay for value that aligns with their principles, and they love store brands

    65% of Gen Z Dads doing the grocery shopping

    11:11 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Where do Gen Z parents go when their peers aren't having kids?

    They still don't have the Go To source

    The era of the frenemy Instamom is over

    Parents are less sad, less worried

    20:42 - 22:10 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    The rise of the trades and doing better as homeowners

    If you back an issue, you have to go all the way

    Gen Z parent celebs are starting to show up, will they align with brands or start their own?

    Kasi on LinkedIn or at Culture Bureau

    Book Recco: Bird by Bird, the beloved book on writing by Anne Lamott

    Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!

    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

    Sign up for the Marketing Over Coffee Newsletter to get early access!

    Our theme song is Mellow G by Fonkmasters.

    Voir plus Voir moins
    32 min

Ce que les auditeurs disent de Marketing Over Coffee

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