In this Marketing Over Coffee:
Learn the best way for agencies to manage websites, especially if you offer SEO as a service, and how to move fast enough so that you never miss opportunities.

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Brought to you by our sponsors: NetSuite and Wix Studio

She's been on both the client and agency side. Working with a team that designed sites and provided SEO services set her up perfectly for Head of SEO Communications

Organizing clients by CMS and the joy of fixing something for marketers when it goes out to millions of users

Taking advantage of the efficiencies of scale when managing multiple sites

Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Templates and included APIs make it easier to increase velocity, and for agencies to service their clients quickly

Template marketplace opens up new opportunities

12:38 - 14:15 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Streamlining the setup too, domain name, SSL, hosting, CDN

Simplifying all the best practices SEO

SEMrush, Wincher, SE Ranking tools included, Alt text fix tool

AI Tag Generators, AI Title Generators, Video eligible for rich results

Integrations with Salesforce, Amazon, Google Ads

Follow Crystal on LinkedIn

Wix Studio Hub and the SERPs Up Podcast

Media Recco: Beyonce's Cowboy Carter Pivot

Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on exercises to put AI to work for you! USE CODE MOC now!

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In this Marketing Over Coffee:
Learn about what came out of WWDC, how to market better on LinkedIn and more!

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Brought to you by our sponsors: Wix Studio and NetSuite

Apple WWDC

Entering the age of on device AI

7:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

iPhone mirroring

Apple has such great UX, why is Apple Music on the Mac not there? But they are paying artists...

Transitioning from SK Ad Kit to Ad Attribution Kit

iOS 18 to add RCS - Rich Communications Text Services

14:28 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Updated Unofficial Guide to LinkedIn Algorithm

Gear Watch - Owala, the new best in class Water Bottle, WorkOutDoors for Running

SparkTogether coming up in Seattle

Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!

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In this Marketing Over Coffee:
Learn about how they shop, what they think of brands, who influences them, and more!

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Brought to you by our sponsors: Wix Studio and NetSuite

What inspired the Gen Z Parent study?

All Gen Zs are not broke and stressed out about money

They will pay for value that aligns with their principles, and they love store brands

65% of Gen Z Dads doing the grocery shopping

11:11 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Where do Gen Z parents go when their peers aren't having kids?

They still don't have the Go To source

The era of the frenemy Instamom is over

Parents are less sad, less worried

20:42 - 22:10 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

The rise of the trades and doing better as homeowners

If you back an issue, you have to go all the way

Gen Z parent celebs are starting to show up, will they align with brands or start their own?

Kasi on LinkedIn or at Culture Bureau

Book Recco: Bird by Bird, the beloved book on writing by Anne Lamott

Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!

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In this Marketing Over Coffee:
Learn about Rand Fishkin's Pulitzer Bid, SERP Hacks, Burst Mode, and more!

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Brought to you by our sponsors: Wix Studio and NetSuite

60 hours in planes over 2 weeks

Google Gemini Upgrades including AI Answers

Rand is sent some leaked Google API Documentation - he then sent it to Mike King for further analysis

Using Gemini to decode it!

Keeping in mind your site level radius

Priority to the first 200 tokens (150 words)

10:00 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Erik Deckers sends a SERP hack

Google Marketing Live showcases AI powered tools

Rise of the Virtual Team Members

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

iPhone Photography - lens choice, burst mode, and Live shots

Blackmagic for Video from DaVinci Resolve

Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!

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In this Marketing Over Coffee:
Learn about creating great content, getting more Paid, Earned, Owned and Shared impact, and more!

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Brought to you by our sponsors: Wix Studio and NetSuite

Previous interview on PESO

Major changes with AI and how Earned Media has changed

Adding EEAT to the strategic plan (4:32)

Massive changes in staffing in journalism

8:21 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

New people and new channels for Earned

Getting your news via TikTok

Why you have to work on all fronts

15:08 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Measuring it all - Outputs vs. Outcomes (17:35)

PESO Model Certified Guides

Guys being jerks

Strava, Runtastic, and Run Gap

Learn how to work with Gini at Spin Sucks

She's reading Demon Copperhead, The Anxious Generation, and Kara Swisher's Burn Book is fantastic

Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!

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In this Marketing Over Coffee:
Learn about GA Key Events, AI for Agencies, Smart Lights and more!

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Brought to you by our sponsors: Wix Studio and NetSuite

German 4 Test pack (Covid, Influenza A & B, and RSV)

Google in front of the DoJ - Slides if you want more

GA4 Conversions are now Key Events, maybe time for Matomo?

Google Disavow link will probably go away. Gone from bing because it's "not needed"

7:44 - 8:52 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Google AI Answers

Biometric Informaction Privacy Act - Watch out for "Virtual Clothes/Glasses Try On"

Scott Brinker's New State of Martech over 14k!

Why You'd Want To Use Synthetic Data Sets

15:10 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Check out the GenAI for Agencies Webinar Recording Here, for Associations Here

Gear Watch! Chris switches to the Elgato FaceCam Mark 2

Light Stick including Flim Making Modes

John complains that it's hard to find bright SmartBulbs

New Apple iPads with M4 chips

Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!

Gearwatch: Chris' New Webcam, Rogers Amps, new iPads M4, Water Filter

Video: Unfrosted

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In this Marketing Over Coffee:
Learn why every company needs a CCO, even if it's fractional, life after Hubspot and more!

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Brought to you by our sponsors: Wix Studio and NetSuite

Starting as a fan of Hubspot and then being hired to grow the fandom there

Finding the Customer Love Language

Starting as English major and considering Law, to teaching Math

Leaving Hubspot to start her own Fractional Chief Customer Officer Consultancy

6:44 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

10:10 Why the CCO is needed, you can't just add advocacy at the end

Pocket CCO

16:39 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

Defining the ICP and gathering data to start

The mistake of thinking the customer journey is 2D - where game theory gets applied

23:30 "Your 9 is my 7, I'm hella picky"

28:00 Any time you are asking for money

Does everyone have to go for a White Glove experience?

Neil Gaiman

Christina is on LinkedIn and visit Pocket CCO

Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!

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In this Marketing Over Coffee:
Learn how a TikTok ban would work, GenAI for Agencies, Star Trek and more!

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Brought to you by our sponsors: Wix Studio and NetSuite

TikTok?

Can't be banned, but will it be bought?

Google and Meta (+27%) Ad Revenue up for Q1

YouTube Pushing Back on Ad Blockers

6:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

GenAI for Email copy - Check out the GenAI for Agencies Webinar Recording Here, for Associations Here

10:40 - 12:06 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Digiday Says Threads Ads could be here by midyear

Robot Dogs Thread is running wild - it's now less about followers than topics when it comes to getting passed

Instagram changing algo to feature creators outside their network, penalizing duplicate content, and no more aggregators

Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!

Apple Watch Faces - Systems/Accessibility/Assistive Touch

Video: Discovery and X-Men 97

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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Our theme song is Mellow G by Fonkmasters.