Épisodes

  • Marketing Trends, Consumer Electronics, and Reddit Brand Safety?
    Jan 10 2025

    In this Marketing Over Coffee:
    Now with more Future!

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    2025 Marketing and AI Trends (Ann Says Oxford Comma is IN)

    Go where the people are... but don't build on somebody else's land

    Reddit Pro Trends and AMA Ads, Brand Safety

    Set up a GA Exploration to track AI inbounds

    8:02 - 8:46 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Gemini Real Time - Gemini fixes Chris' furnace

    Hot stuff out of CES!

    Tom's Guide shows off the Rollable Laptop

    Engadget - LG recently appointed as its new Chief Being will.i.am Officer check out the new will.i.am-infused xboom speakers with built-in boom, boom and pow.

    Smart Glasses, Segway E Bike

    nVidia Digits

    E-Paper portraits for art

    MagSafe Bluetooth Controller for your phone

    Switch 2?

    Anker Beach Umbrella - no price yet

    16:33 - 18:16 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Home Theater Update - Anker 4K SE, Sheetrock and Paint, Apple TV app vs. Paramount App?

    Wicked

    Klipsch One and Fives

    Bone Conduction Headphones

    Elliptical Machine

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    Our theme song is Mellow G by Fonkmasters

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    26 min
  • The Future of Lead Collection with Eric Lindroos of Mobly
    Jan 2 2025

    In this Marketing Over Coffee:
    Mobly has completely reimagined lead collection and retrieval, Eric Lindroos gives us the inside story!

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    Going beyond badge swipes, QR Codes, and NFC

    Eric starting as a kindergarten teacher crossing to sales, and getting to Mobly from Gong.io via Ireland!

    8:22 - 9:07 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    It's event agnostic - once you are a customer you can use it for everything

    Tagging at scan allows you to customize the follow up path

    Breaking you free from booth sponsorship as the only option to get access to contact info

    The Enrichment Waterfall - running through 22 different data providers as part of the scan

    19:27 - 21:11 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    What comes next to drive speed to lead?

    The same system covers loyalty programs, dinners, helicopter rides, golf tournaments, all types of on-sites

    Think and Grow Rich by Napoleon Hill, Signs by Laura Lynn Jackson

    Wicked!

    Eric on Linkedin

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    Our theme song is Mellow G by Fonkmasters

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    32 min
  • CRM Update with Mike Gerholdt!
    Dec 27 2024

    In this Marketing Over Coffee:
    Nobody knows more about the Admin Community than Mike and he brings us the latest!

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    Brought to you by our sponsors: Wix Studio and NetSuite

    Going from back in the days of The Button Click Admin Podcast to The Salesforce Admins Podcast

    Coffee endures

    Back in the days of Personal Brand

    Creating the community when CRM evoloved to the point where it could be administrated without having to write code

    Not just running the system, but how do admins go further in their careers?

    Core Responsibilities of a Salesforce Admin

    Build anything, for any business operation

    Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    CRM and Agents

    Predictive vs. Generative

    NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Adding more video to leverage YouTube

    Building The Podcast Mike AI

    Mike on LinkedIn

    Carry On - is it the new Die Hard?

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    Our theme song is Mellow G by Fonkmasters

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    26 min
  • The Marketing Over Coffee Holiday Special!
    Dec 20 2024

    In this Marketing Over Coffee:
    Gift giving, holiday movies and more to kick off the season with Katie Robbert!

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    When do you stop giving gifts?

    Gift project management

    John and Katie both admit they don't have their card game together

    7:43 - 8:25 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    AI Holiday Music

    Join us over in AfM

    NPR Holiday Movie Roundup

    The Best Holiday Movie is Holly Star

    15:17 - 16:48 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Lindsay Lohan back with Our Little Secret

    Single All The Way

    Jack Black in Dear Santa

    Red One

    Five Nights at Freddies

    Raspberry Pie - All I Want For Christmas (Is A Disco Lady)

    Pet Friendly Holiday Music

    John's First Class Christmas Playlist

    Dogs love Bluey

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    Our theme song is Mellow G by Fonkmasters

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    26 min
  • 2024 Marketing Over Coffee Year In Review
    Dec 13 2024

    In this Marketing Over Coffee:
    We look back at the highlights of the year and the most important episodes!

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    2024 As The Year of AI

    Do Ethics Matter Anymore?

    TikTok

    7:40 - 8:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Seth Godin on Stategy

    Gini Dietrich on PESO and the Post Truth World

    Tamsen Webster on Messaging

    From Trust Insights: Synthetic Focus Groups, ICP and 5P - Katie Robbert Interview

    Crystal Carter on SEO

    14:39 - 16:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Omnicom buys Interpublic for 13.25B

    Next Wave - AI watching the screen and providing real time feedback

    Kasi Bruno on Gen Z

    Tom Webster on Podcasting

    Metatrend - The Rise of Content on Demand

    Alix McAlpine on Giphy

    Saul Colt on Electric Porsches Voitures extravert at TheBestElectric911.com

    Dual GPS

    Chris 2X

    Owala Water Bottle

    Taylor Swift

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    Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

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    Our theme song is Mellow G by Fonkmasters

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    26 min
  • Influencers Reign, AI with Ads, Retail Media Networks, and Dumb Speakers
    Dec 6 2024

    In this Marketing Over Coffee:
    Now with more shopping than ever. And some Cobra Kai.

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    Sneaky Marketing of the Week: 48 Laws of Power sounds so much better than "How to be a manipulative jerk"

    Record breaking sales for the holiday $41B up from 38.

    Where do people get their information?

    What if Chrome gets broken off of Google? - Will OpenAI have it's own browser?

    7:34 - 8:18 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Adding Ads to Large Language Models?

    Chinese Models

    Walmart's Retail Media Network, Walmart Connect, is responsible for 12% of profits

    AI is Ringing in Big Changes?

    Thanks to Zeptive, the best in Vape Detection, on both Wix and NetSuite

    14:15 - 15:47 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    John's Spotify Wrapped

    Giving up on Smart Speakers

    John recommends the Anker Cosmos 4K Laser SE

    Status deal on earbuds and cans for $149

    Chris goes in for the super Macbook upgrade

    Cobra Kai, next on deck Arcane

    Join us over in AfM

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    Our theme song is Mellow G by Fonkmasters

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    27 min
  • How To Do Better On LinkedIn
    Nov 22 2024

    In this Marketing Over Coffee:
    Dwell Time, Slop Lists, BlueSky, Mini App Blogs and more!

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    MarketingProfs post show - Generative AI for Analytics

    The slop list and how to do it better

    AJ Wilcox on LinkedIn Ads

    7:55 - 8:39 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    From the Floor: Tango Hubspot integration, and Mobly

    Chris on the impact of LinkedIn dwell time - Free Guide to Create Better LinkedIn Posts

    BlueSky adding a million a day - Follow John and Chris

    Why you shouldn't delete your Twitter account

    19:08 - 20:40 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Yet another December filled with crappy predictions of trends

    Mini App Blogs

    John Blue says the Sneaky Marketing Award should be ongoing

    48 Laws of Power, Algebra of Wealth

    Year end wrap up

    Join us over in AfM

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    Our theme song is Mellow G by Fonkmasters

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    28 min
  • The Audience is Listening
    Nov 15 2024

    In this Marketing Over Coffee:
    Tom Webster talks about his new book, A Little Guide to Building a Big Podcast

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    Get your copy of The Audience Is Listening

    Since we last spoke... From Edison to Sounds Profitable

    Writing the book to answer "How do I grow my podcast?"

    Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Things that undermine the credibility of your surveying: margin of error and using percentages correctly

    Creating an avatar for your listener

    The Primary Audience versus Secondary and Tertiary

    Roles, Goals, Characters

    NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Why more podcasts need to be taking advantage of offline marketing

    The services offered by Sounds Profitable

    Bringing the P-Zone!

    I'm Starting to Worry About This Black Box of Doom

    The Greatest Yacht Rock Playlist on Earth - Capt. Tom and Capt. John Approved!

    Join us over in AfM

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    Our theme song is Mellow G by Fonkmasters

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    33 min