Hey everyone! Joe Fier here, in this episode, we talked with Matt Wolfe about his content strategy and how he navigates different platforms like Twitter, YouTube, and TikTok. Matt shared his content release schedule and offered insights on the effectiveness of long-form videos versus shorts for growing subscribers and revenue. We also touched on AI's role in the future of jobs and businesses, and how Matt has been leveraging AI in his projects.

Matt's content strategy spans across multiple platforms, including Twitter, YouTube (both long-form videos and shorts), TikTok, and Instagram. His release schedule is something to aspire to, with:

• Live streams every Monday.
• Random YouTube videos every Wednesday.
• News breakdowns every Friday.
• Shorts released daily, mainly clipped from longer content or live streams.

This consistent schedule helps keep his audience engaged and coming back for more.

We talked about how shorts can boost subscriber growth but may not be as effective for generating revenue. For instance, one of Matt's shorts received 3 million views, brought in 12,000 subscribers, but only earned about $400. In contrast, a long-form video with 1.2 million views gained 19,000 subscribers and made $13,500 over nearly a year. This clearly shows how shorts can reel in viewers while long-form content can provide better monetization.

Live streams play a crucial role in Matt's content strategy. He pointed out that while live streams yield modest revenue ($1,900 in our example), they are vital for building a strong community. Live streams allow Matt to engage directly with his audience through Q&A sessions and super chats, where viewers can pay to highlight their comments.

Matt emphasized, "Live streams are not just about making money; they are about interacting with people and fostering a sense of community."

One key takeaway from our conversation was the value of human connection in content creation. Matt highlighted the trend of faceless AI-generated videos on YouTube and noted that channels featuring real humans tend to perform better and maintain viewership. We both agree that being respectful and personable online goes a long way, even with the prevalent negativity in digital spaces.

AI's rapid adoption is a hot topic, and we discussed its potential impact on jobs. Matt believes AI might replace jobs that people are generally unhappy with, offering a new opportunity to pursue more fulfilling work. He encourages everyone to leverage available technological tools to build side projects or careers, emphasizing that it's easier than ever to start a business or create content.

Throughout our chat, Matt shared personal anecdotes and experiences in digital marketing and content creation. He's been involved in this field for nearly 20 years, with a unique skill set in digital marketing, video production, and AI. He encouraged our audience to check out a case study he posted, showcasing his successful strategies on the platform.

Other fun bits included discussing unusual AI implementations like AI toilets, AI e-bikes with chat capabilities, and even AI-assisted barbecues. Matt also gave some practical tips for navigating the CES in Las Vegas, sharing insights on the best ways to get around the crowded event.

• OpenAI's Whisper API
• Anthropic's
• Zapier