In this episode, Kary Oberbrunner reveals essential strategies for entrepreneurs on publishing their first book and protecting intellectual property. Recorded at the inaugural CoachCon event in May 2024, Kary discusses his innovative IP-protection app with business coach Chad Johnson. Listen now to discover how these tools can streamline your processes and empower your entrepreneurial journey.

Here’s some of what you’ll learn in this episode:

• What made Kary feel like he’d found his place in his first hour at Strategic Coach®.
• How and why Kary’s original IP protection idea was rejected by Coach co-founder Dan Sullivan.
• Why you don’t need a traditional publisher anymore.
• The key mindset shifts Kary has experienced since joining Strategic Coach.
• The biggest dangers Kary sees entrepreneurs facing right now.
• Why most entrepreneurs come to The Strategic Coach® Program as frustrated visionaries.

Show Notes:

• Suing someone costs you time, money, and aggravation.
• If you’re afraid someone’s going to steal what you’ve created, at a certain point, you’ll stop creating.
• Getting your creations protected isn’t a cost—it’s an investment in your creativity.
• More than 90% of the value of S&P 500 companies lies in their intellectual property.
• All of the obstacles you see are actually the raw material for achieving your vision.
• All IP is based on timing.
• Being a hero is more fulfilling than being the messenger.
• Not all money is good money, and not all clients are good clients.
• Visionaries don’t need their brains filled with all kinds of to-dos.
• Entrepreneurs can’t do it all themselves.
• You can operate so well that your competitors become your collaborators.

Resources:

Blockchain

Extraordinary Impact Filter by Dan Sullivan

Igniting Souls

What Is A Self-Managing Company®?

Kolbe A™ Index

Unique Ability®

Entrepreneurial Operating System®

Who Not How by Dan Sullivan and Dr. Benjamin Hardy

What Free Days™ Are And How To Know When You Need Them

How to Win a Heart: One Man’s Adventure in Finding and Winning His Life-Long Love by Chad Johnson

Molly Thompson is an entrepreneur specializing in creating simple solutions to very complex problems, resulting in transformational impact. When she found that what she was doing wasn’t working anymore, Molly went to a psychologist and discovered she had ADHD. In this episode, Molly shares how she’s regained her focus, discovered her entrepreneurial superpowers, and found business success.

Here’s some of what you’ll learn in this episode:

• Why The Strategic Coach® Program was designed for people with ADHD.
• How Molly’s mission-driven energy solutions company operates.
• What’s allowed her company’s business model to go from transactional to transformational.
• Why Molly was terrified to try taking medication for her ADHD.
• How being a Strategic Coach® member has changed Molly’s perspective—and her life.
• Why ADHD often gets misdiagnosed.
• Why you should look outside of your company when you’re looking to grow your company.

Show Notes:

• Strategic Coach entrepreneurs are all outliers.
• When you’re part of a community of outliers, suddenly you feel normal.
• 40% of Strategic Coach clients have some form of ADHD.
• Many entrepreneurs, particularly women, may experience ADHD differently, leading to misdiagnosis and misunderstanding.
• ADHD traits that are traditionally viewed as weaknesses can be reframed as superpowers that support your creativity and problem-solving skills.
• Entrepreneurs with ADHD often thrive under tight deadlines, which help them focus and channel their energy efficiently.
• People with ADHD often experience emotions more intensely, which can serve as a powerful source of intuition and insight when harnessed correctly.
• The term "imposter phenomenon" can be reinterpreted as a reflection of determined female entrepreneurs navigating a world that often misunderstands their unique perspectives.
• High-achieving female entrepreneurs can really benefit from connecting with others who understand their experiences.
• When you don’t have to defend yourself, all of that energy can go into creativity and collaboration.
• Doing things differently, and looking at the world differently, can be hugely isolating.

Resources:

The Kolbe A™ Index

CliftonStrengths®

PRINT®

Who Not How™

The Impulsive Thinker Podcast

Stacey Hanke grew up on a dairy farm in central Wisconsin. For over two decades now, she’s been providing executive mentoring and helping sales professionals become more influential. In this episode, Stacey shares how she applied what she observed growing up on the farm to running an entrepreneurial business.

Here’s some of what you’ll learn in this episode:

• How their father’s drive and passion influenced Stacey and her sisters/team members.
• Why Stacey spent time in large corporations before starting her own business.
• How you can see yourself through your potential customers’ eyes.
• What people have learned over the last four years.
• How receiving some harsh feedback ended up being a turning point in Stacey’s career.
• Why being part of the Strategic Coach® community is a game changer.
• How Stacey has managed having work relationships with her sisters.

Show Notes:

Strategic Coach thinking tools are like plants. They’re planted in your brain, and they develop at different rates.

All growth is compounded growth.

If you have entrepreneurial drive, you can decide that the sky’s the limit.

If you want entrepreneurism in your life, you have to choose what you do appropriately.

Having purpose becomes more important as you get older.

Communicating with influence is a process of constant development and has to be consistent.

How we show up and interact with others determines who’s in our circle, the businesses we run, and the money in our pockets.

People are finally understanding the power of communication because there are now so many different mediums that we're trying to influence people through.

Communication is the core of everything you do, no matter what industry you’re in.

It doesn’t matter what you know if you can’t communicate it effectively.

Feeling influential and confident doesn’t always translate to how you’re actually perceived.

How smart you are doesn’t determine how influential you are either.

Before we can change anything in our lives, we have to be self-aware.

When you reach a certain point in your career, people are going to stop telling you the truth and start telling you what they think you want to hear.

If you don’t demonstrate consistency, people question whether you’re trustworthy.

How you communicated years ago might not work for where you are now.

What is common sense is not common practice.

It’s important to get comfortable with being uncomfortable because the minute you understand the discomfort, growth will happen.

Resources:

Tool: The Positive Focus®

Blog: What Free Days Are, And How To Know When You Need Them