In this episode, Kary Oberbrunner reveals essential strategies for entrepreneurs on publishing their first book and protecting intellectual property. Recorded at the inaugural CoachCon event in May 2024, Kary discusses his innovative IP-protection app with business coach Chad Johnson. Listen now to discover how these tools can streamline your processes and empower your entrepreneurial journey.

Here’s some of what you’ll learn in this episode:

• What made Kary feel like he’d found his place in his first hour at Strategic Coach®.
• How and why Kary’s original IP protection idea was rejected by Coach co-founder Dan Sullivan.
• Why you don’t need a traditional publisher anymore.
• The key mindset shifts Kary has experienced since joining Strategic Coach.
• The biggest dangers Kary sees entrepreneurs facing right now.
• Why most entrepreneurs come to The Strategic Coach® Program as frustrated visionaries.

Show Notes:

• Suing someone costs you time, money, and aggravation.
• If you’re afraid someone’s going to steal what you’ve created, at a certain point, you’ll stop creating.
• Getting your creations protected isn’t a cost—it’s an investment in your creativity.
• More than 90% of the value of S&P 500 companies lies in their intellectual property.
• All of the obstacles you see are actually the raw material for achieving your vision.
• All IP is based on timing.
• Being a hero is more fulfilling than being the messenger.
• Not all money is good money, and not all clients are good clients.
• Visionaries don’t need their brains filled with all kinds of to-dos.
• Entrepreneurs can’t do it all themselves.
• You can operate so well that your competitors become your collaborators.

Resources:

Blockchain

Extraordinary Impact Filter by Dan Sullivan

Igniting Souls

What Is A Self-Managing Company®?

Kolbe A™ Index

Unique Ability®

Entrepreneurial Operating System®

Who Not How by Dan Sullivan and Dr. Benjamin Hardy

What Free Days™ Are And How To Know When You Need Them

How to Win a Heart: One Man’s Adventure in Finding and Winning His Life-Long Love by Chad Johnson

Molly Thompson is an entrepreneur specializing in creating simple solutions to very complex problems, resulting in transformational impact. When she found that what she was doing wasn’t working anymore, Molly went to a psychologist and discovered she had ADHD. In this episode, Molly shares how she’s regained her focus, discovered her entrepreneurial superpowers, and found business success.

Here’s some of what you’ll learn in this episode:

• Why The Strategic Coach® Program was designed for people with ADHD.
• How Molly’s mission-driven energy solutions company operates.
• What’s allowed her company’s business model to go from transactional to transformational.
• Why Molly was terrified to try taking medication for her ADHD.
• How being a Strategic Coach® member has changed Molly’s perspective—and her life.
• Why ADHD often gets misdiagnosed.
• Why you should look outside of your company when you’re looking to grow your company.

Show Notes:

• Strategic Coach entrepreneurs are all outliers.
• When you’re part of a community of outliers, suddenly you feel normal.
• 40% of Strategic Coach clients have some form of ADHD.
• Many entrepreneurs, particularly women, may experience ADHD differently, leading to misdiagnosis and misunderstanding.
• ADHD traits that are traditionally viewed as weaknesses can be reframed as superpowers that support your creativity and problem-solving skills.
• Entrepreneurs with ADHD often thrive under tight deadlines, which help them focus and channel their energy efficiently.
• People with ADHD often experience emotions more intensely, which can serve as a powerful source of intuition and insight when harnessed correctly.
• The term "imposter phenomenon" can be reinterpreted as a reflection of determined female entrepreneurs navigating a world that often misunderstands their unique perspectives.
• High-achieving female entrepreneurs can really benefit from connecting with others who understand their experiences.
• When you don’t have to defend yourself, all of that energy can go into creativity and collaboration.
• Doing things differently, and looking at the world differently, can be hugely isolating.

Resources:

The Kolbe A™ Index

CliftonStrengths®

PRINT®

Who Not How™

The Impulsive Thinker Podcast

Stacey Hanke grew up on a dairy farm in central Wisconsin. For over two decades now, she’s been providing executive mentoring and helping sales professionals become more influential. In this episode, Stacey shares how she applied what she observed growing up on the farm to running an entrepreneurial business.

Here’s some of what you’ll learn in this episode:

• How their father’s drive and passion influenced Stacey and her sisters/team members.
• Why Stacey spent time in large corporations before starting her own business.
• How you can see yourself through your potential customers’ eyes.
• What people have learned over the last four years.
• How receiving some harsh feedback ended up being a turning point in Stacey’s career.
• Why being part of the Strategic Coach® community is a game changer.
• How Stacey has managed having work relationships with her sisters.

Show Notes:

Strategic Coach thinking tools are like plants. They’re planted in your brain, and they develop at different rates.

All growth is compounded growth.

If you have entrepreneurial drive, you can decide that the sky’s the limit.

If you want entrepreneurism in your life, you have to choose what you do appropriately.

Having purpose becomes more important as you get older.

Communicating with influence is a process of constant development and has to be consistent.

How we show up and interact with others determines who’s in our circle, the businesses we run, and the money in our pockets.

People are finally understanding the power of communication because there are now so many different mediums that we're trying to influence people through.

Communication is the core of everything you do, no matter what industry you’re in.

It doesn’t matter what you know if you can’t communicate it effectively.

Feeling influential and confident doesn’t always translate to how you’re actually perceived.

How smart you are doesn’t determine how influential you are either.

Before we can change anything in our lives, we have to be self-aware.

When you reach a certain point in your career, people are going to stop telling you the truth and start telling you what they think you want to hear.

If you don’t demonstrate consistency, people question whether you’re trustworthy.

How you communicated years ago might not work for where you are now.

What is common sense is not common practice.

It’s important to get comfortable with being uncomfortable because the minute you understand the discomfort, growth will happen.

Resources:

Tool: The Positive Focus®

Blog: What Free Days Are, And How To Know When You Need Them

Through speaking engagements, webinars, coaching, and books, Dave Sanderson helps people understand how to embrace their uncertainty so they ignite opportunity. In this episode, Dave, who was the last passenger on the plane crash known as the “Miracle on the Hudson,” shares how that incident served as a wake-up call that transformed his approach to business—and life.

Here’s some of what you’ll learn in this episode:

• What it was like on the sinking plane, and why Dave was the final passenger to leave.
• How Dave realized he was only a number to the people at the company he worked for.
• What had previously prevented Dave from starting his own company.
• Why Dave believes that everything happens for a reason.
• What separates successful people from really successful people.
• Why the Strategic Coach® community is so important to entrepreneurs in the Program.

Show Notes:

• Embracing uncertainty can be a powerful catalyst for personal growth and entrepreneurial success.
• Life-altering experiences, like surviving a plane crash, can provide clarity on what truly matters in life and business.
• The four entrepreneurial freedoms—time, money, relationships, and purpose—work together to create a holistic framework for success and fulfillment. All four are necessary for a satisfying entrepreneurial life.
• Your most valuable asset is not your business, but your ability to transform challenges into meaningful opportunities for growth.
• Helping others during challenging times can provide a sense of purpose.
• Self-doubt and fear of failure are common challenges in entrepreneurship, but can be overcome with the right mindset and the support of like-minded people.
• Gratitude is a strategic tool that can reframe challenges and unlock new perspectives in your entrepreneurial journey. It’s the antidote to fear.
• Your purpose is your most powerful differentiator—align your business strategies with your deeper mission to create sustainable, fulfilling success.
• Preparation and having a game plan are essential when facing uncertainty in business and life.
• What’s important isn’t the resources you have, but you how use them.

Resources:

Blog: The Four Freedoms That Motivate Successful Entrepreneurs

Book: From Turmoil to Triumph by Dave Sanderson

Tool: The Impact Filter™

The Kolbe A™ Index

Nicholas Schwarz became an entrepreneur because he was lacking the Four Freedoms of Time, Money, Relationship, and Purpose. Now, Nicholas runs a company where he helps his clients expand those Four Freedoms for themselves. In this episode, Nicholas shares how he’s gone from working in a job he didn’t like to becoming a happy entrepreneur.

Here’s some of what you’ll learn in this episode:

• All the factors that made it difficult for Nicholas to be an employee of another company.
• Why becoming self-employed was unthinkable in his line of business.
• How Nicholas’s “wonderful journey” in The Strategic Coach® Program began.
• What Nicholas defines as “relaxed entrepreneurship.”
• Why, nowadays, Nicholas delegates as much as possible.
• How Nicholas’s company helps when it comes to transgenerational wealth.

Show Notes:

Entrepreneurs become entrepreneurs for the sake of freedom.

The real freedom that allows all the other freedoms to happen is being able to control your time.

Strategic Coach® members have the ability to actually arrange their life the way they want it.

The Freedom of Money isn’t the most important freedom.

Risk is always perceived as something negative, while uncertainty gives the possibility of something positive happening.

Sometimes, we stumble on rocks we put down ourselves.

Entrepreneurs who use Strategic Coach tools carve out a lot of time for themselves.

The Strategic Coach community is very helpful both as a sounding board and as an emotional support group.

Being your own boss has pros and cons, but the flexibility is worth it.

What you do as an entrepreneur is sometimes very lonely.

Talking about your entrepreneurial successes and challenges resonates more with someone who’s also gone through the whole process.

Resources:

Article: “The 4 Freedoms That Motivate Successful Entrepreneurs”

Unique Ability®

Who Not How by Dan Sullivan with Dr. Benjamin Hardy

Article: “What Free Days are, And How To Know When You Need Them”

The Cecily Group

Joe Stolte is an entrepreneur working at the crosshairs of marketing and artificial intelligence. His company, Daily.ai, uses machine learning to help thought leaders and small brands build AI-automated email newsletters. In this episode, he explains how his company supports clients in achieving business success and talks about the business lessons learned from his company’s early days.

Here's some of what you'll learn in this episode:

1. The entrepreneur ideas and entrepreneur motivation Joe showed at a very young age.
2. How Joe’s company finds the best content in the world on any topic clients choose.
3. What it means to have short-term pessimism and long-term optimism.
4. How the AI becomes smarter, making the newsletters better.
5. The change in mentality that’s given Daily.ai an edge.

Show Notes:

When it seems everything out there is negative, what grabs your attention is the stuff that’s positive.

It’s a win-win to partner with people who already have a marketplace of your potential clients.

An entrepreneur doesn’t have to be the one with the idea.

If you focus only on customers that are a good fit for your company, they’ll refer you to other people.

ChatGPT has given people a taste of the exponential power behind machine learning and AI.

If you get your clients their desired outcomes, the outputs don’t really matter.

During tough times, you have to manage your expectations.

You know you always need to get better, even during good times.

Ads almost always get less than 50% conversion.

Anything in excess becomes its opposite.

Links:

The Spark newsletter

Who Not How by Dan Sullivan and Ben Hardy

The Impact Filter™ tool

Lisa Larter has a strategic marketing firm, providing consulting services around strategy and business advisement. Like many entrepreneurs, Lisa started off thinking she had to do everything herself. In this episode, she shares the wisdom she’s gained from using her growth mindset to gain continual business success.

Here’s some of what you’ll learn in this episode:

• The role of an entrepreneur in their business.
• The way in which Lisa’s background in retail helped her with marketing.
• The importance for entrepreneurs of understanding cash flow.
• How to make sure you’re prepared to pay taxes.
• What let Lisa know that her business idea “had legs.”
• The wisdom Lisa would impart to her past self.
• The variety of benefits Lisa has gotten as a member of the Strategic Coach® entrepreneurial community.

Show Notes:

The entrepreneur’s main capability is vision.

There are many talented people who don’t have a purpose or a vision for using their talents.

A lot of people understand sales and profit, but they don't understand cash flow and the timing and movement of money.

Meet as many of the right people as you can that you want to do business with.

People should aim to have a baseline—a certain amount of cash they want to carry in their business—and do whatever they can to avoid going below that number.

Entrepreneurs want freedom in their lives. And money buys you freedom.

Every entrepreneur needs some type of mentor, coach, or advisor that they can talk to when they have difficult things going on.

You will cap your potential if you don't learn how to lead and build a team.

If you’re entrepreneurial and you have a dream, it doesn't matter what your background or education is.

Resources:

Who Not How

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Self-Managing Company by Dan Sullivan

Judi Paré is a real estate developer dedicated to building affordable homes. When Judi began her entrepreneurial journey, she didn’t know what boundaries to set in order to maximize her productivity. In this episode, Judi shares some of the changes she’s made, and the business success and growth she’s achieved as a result.

Here’s some of what you’ll learn in this episode:

• How Judi learned to separate the roles of employee and family member.
• How The Strategic Coach® Program helped Judi with restructuring and reordering her business.
• The importance of setting boundaries and sticking to them.
• How Judi responds to feeling overwhelmed.
• The many ways Judi has ensured her business can give back to the community—and why.
• Why Strategic Coach® works for entrepreneurs with continuous growth mindsets.

Show Notes:

There is massive a shortage of homes across Canada, especially affordable homes.

Strategic Coach takes a resource called an entrepreneur from a lower level of productivity to a higher level of productivity.

In order to grow the company, you have to free up the entrepreneur.

In most cases, when an entrepreneur is stuck, they’re approaching their role as though they work for a corporation.

It's important to step away from your business because when you come back, you're able to be so much more productive.

The important ideas that come out of Strategic Coach workshops don’t necessarily all happen in the workshop room.

You’re never too old to learn.

Right now, in Hamilton alone, there are up to 8,000 people waiting for suitable housing.

People want to live where they work and people want to buy homes where they work.

Resources:

Unique Ability®

Book: Who Not How by Dan Sullivan and Dr. Benjamin Hardy

Blog: What Free Days Are, And How To Know When You Need Them

Blog: The 4 Freedoms That Motivate Successful Entrepreneurs

Plentitude