In this episode of the Business of Talent Podcast, hosts Sam Hysell and Jordan Williams dive into 11 surprising statistics about the creator economy. They discuss the rapid growth projections for the industry, the increasing influence of brand collaborations, and the evolving landscape for content creators. They highlight key insights such as the rise of creator-led brands, the dominance of short-form videos, and the varied categories of creators. They also touch on the potential for a middle class of creators and the significance of authentic endorsements. This episode provides a data-driven look at the current state and future trends of the creator economy.00:00 Introduction and Overview00:22 Welcome to the Talent Podcast00:52 11 Shocking Stats About the Creator Economy01:18 Stat 1: Creator Economy Growth Projections05:23 Stat 2: Rapid Expansion of the Creator Economy06:29 Stat 3: Blockbuster Agency Acquisition09:56 Stat 4: Brand Investments in Creators12:26 Stat 5: Who Are the Creators?15:22 Stat 6: Gen Z's Preference for Influencers17:34 Stat 7: Creator-Led Brands19:45 Stat 8: Power of Celebrity Endorsements22:46 Stat 9: Audience Size23:57 Stat 10: Top Creator Categories25:42 Stat 11: Dominance of Short Form Videos27:38 Conclusion and Closing Remarks

In this episode of the Business of Talent Podcast, hosts dive into an engaging conversation with Mike Boyd from Gary Vaynerchuk's (Gary Vee) VaynerX. They discuss Boyd's journey in the music industry, including his transition from managing artists to becoming the head of music at VaynerX. Boyd shares stories about discovering and supporting emerging talent like Tierra Whack and Gunna, as well as his experience with music-related campaigns for brands such as Budweiser and K-Swiss. Special guest Guy joins the dialogue to discuss his collaboration with VaynerX and his aspirations for 2025. The episode explores the intersection of music, marketing, and cultural influence, highlighting the potential impact of artist-brand partnerships.

00:00 Introduction and Special Guest

01:47 Mike Boyd's Journey and Role at VaynerX

04:15 Evolution of VaynerMusic

06:52 Campaigns and Artist Relations

10:39 Brand Partnerships and ROI

20:04 The Power of Influencers in Marketing

20:46 Success Stories: VaynerX and Custom Music

22:23 The Cultural Influence of Hip Hop

27:15 Identifying and Supporting Emerging Talent

33:26 Special Guest: Guy's Journey with VaynerX

36:46 Looking Ahead: Future Projects and Excitement

38:15 Closing Remarks and Reflections

In this episode of the Business of Talent Podcast, hosts Sam and Jordan are joined by Tiffany Kelly, the founder and CEO of Curastory. They discuss the transformative impact of NIL (Name, Image, Likeness) for student-athletes, the future of influencer media, and how creators can better monetize their content.

Tiffany shares her journey from being a sports analytics associate at ESPN to creating Curastory, a platform enabling creators to monetize across their social profiles. The episode’s news segment also covers Chamath Paliapatiya's investment in Mr. Beast and the NFL's new program granting former players access to official footage. With insights into programmatic advertising and creator growth strategies, this episode is a must-listen for anyone interested in the evolving landscape of the creator economy.

00:00 Introduction to NIL and Creator Economy

00:18 Welcoming the Audience and Introducing the Podcast

00:50 Special Guest: Tiffany Kelly of Curastory

02:05 Weekly News Segment: Mr. Beast's Series A Funding

07:22 NFL's Access Pass for Legends

12:46 Brand Safety and Creator Autonomy

17:51 Interview with Tiffany Kelly: ESPN to Curastory

31:23 Early Partnerships and VC Funding

33:36 Starting with Sports in the Creator Economy

36:47 Navigating Advertiser Demand

37:40 The Evolution of the Creator Economy

41:03 Data and Analytics in Advertising

45:47 Exploring B2B Creators

47:31 Hot Takes and Final Thoughts

In the first episode of the Business of Talent Podcast, hosts Jordan and Sam are joined by special guest Caleb Simpson. Caleb is widely recognized as the 'apartment guy' with over 13M followers across TikTok, Instagram, and YouTube. Caleb shares insights from his journey from a tennis trainer to a viral content creator, discussing the nuances of working with brands, leveraging different platforms, and the importance of maintaining authenticity.

The episode also covers trending news such as TikTok's ban, Instagram and Substack’s incentive programs for creators, and the role of podcasts and democratized media in the recent 2024 elections.

00:00 Introduction

00:42 Special Guest: Caleb Simpson

02:31 Substack & Instagram Creator Incentives

09:47 Podcasts & The 2024 Election

15:39 Caleb’s Journey to Internet Stardom

27:23 Brand Partnerships & Content Strategy

35:10 Knowing When to Pivot

37:49 Monetizing Content

40:09 The Art of Short-Form Video Editing

45:17 Balancing Creativity & Branding

46:33 Growth Strategies & Viral Content

54:38 Hot Takes & Final Thoughts

We’re back! Join Sam Hysell & Jordan Chude Williams as they return after a hiatus with a special announcement… The Music Business Podcast is coming back with Season 2, The Business of Talent.

Catch up with the hosts as they reflect on what’s happened in the past couple of years and dive into what’s coming with Season 2. Get ready for weekly episodes, which include guest interviews and news segments focused on how talent, media and the creator economy are redefining how businesses are built and scaled.

00:00 Introduction and Podcast Comeback

01:29 Personal Updates: Marriage and Career Growth

05:05 Sam's Journey with NOX Media & nft now

11:05 Season 2: The Business of Talent

13:10 The Evolving Creator Economy

19:29 What to Expect

25:35 Conclusion and Future Episodes

After 124 episodes, we are switching it up. We're putting a nice, big red bow on Season 1. Thank you all so much for the incredible support over the past 2 years and we are so so thankful for the amazing community that now surrounds the podcast and everything it stands for.

This is our opportunity to reimagine and continue to level up how we operate, the conversations we have, the potential to organise events and come back like never before.

BRB on September 23rd.

Don't be a stranger.

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On this episode of the Music Business Podcast, we invite Alexander Fruchter aka DJ RTC. Born and raised in Chicago's Hyde Park neighborhood, he has been a mainstay in Chicago’s Hip Hop community as a DJ, journalist, and label owner for close to 20 years. Fruchter is the founder of the significant underground Hip Hop blog rubyhornet, an accomplished DJ, and an Associate Professor of Instruction at Columbia College Chicago. Fruchter is the founder of the indie Hip Hop label, Closed Sessions, and was recognized by the Chicago Tribune as a “Chicagoan of the Year” in 2016. He is a graduate of Indiana University, and currently lives in Humboldt Park. His most recent writing can be found at LL Cool’s Rock The Bells.

Today, we talk about founding Closed Sessions and writing for rubyhornet in the height of the blog era, what today's music industry can learn from it when it comes to community building, branding, and more. This is a fun, informative episode and a moment nostalgia for anyone that was a part of the blogging community in the early 2010s. Even if you weren't, you'll get an idea of what it brought to today's industry by the episode's conclusion.

Leave a review and join us in our discord via our Patreon at https://musicbusinesspodcast.com/community to discuss the episode with Sam, Jordan, and the Music Business Podcast community. Follow us on IG at @musicbusinesspodcast for additional content and clips from this episode and past episodes.

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This week we talked with Vice President, Creative, BMI New York, Samantha Cox. Samantha is responsible for overseeing the Pop, Rock and Indie team based in BMI’s New York office. She is also responsible for scouting and signing new songwriters and publishers, and maintaining relationships with existing BMI affiliates worldwide.

Cox has additionally launched several successful programs including, BMI’s Speed Dating for Songwriters®, BMI Pick of the Month, the Annual BMI Acoustic Brunch at the South by Southwest (SXSW) Festival.

It was great to hear about her climb to her current role, how BMI invests in songwriters early in their careers, and how performance rights organizations operate within the music industry, and more.

Learn more about BMI and the business of songwriting at the next BMI 101 event here: https://www.bmi.com/events/entry/58540

Leave a review and join us in our discord via our Patreon at https://musicbusinesspodcast.com/community to discuss the episode with Sam, Jordan, and the Music Business Podcast community. Follow us on IG at @musicbusinesspodcast for additional content and clips from this episode and past episodes.

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