Most people think an “optimized” LinkedIn profile means:

• A good headline

• A solid About section

• A decent profile photo

Those things matter.

But they are not what actually moves people to trust you or take action.

In this training, I break down the three most overlooked pieces of an optimized LinkedIn profile that quietly do the heavy lifting for you.

1. Your background banner

- This is prime real estate.

- It should instantly tell someone:

- Who you help, what problem you solve, and why they should keep reading.

If your banner is generic, decorative, or empty, you’re leaving authority on the table.

2. Your featured content section

This is not a place for random links.

- It should function like a conversion hub:

- A resource, guide, newsletter, or next step that helps someone move from interest to action without a sales pitch.

This section works for you 24/7 when it’s intentional.

3. LinkedIn recommendations

Social proof is not optional.

- Recommendations tell your story from someone else’s mouth.

- They remove doubt, build credibility, and validate your expertise in a way no About section ever could.

When these three pieces are aligned, your profile stops being a resume and starts working like a business asset.

If your profile gets views but not conversations, these are usually the missing pieces.

Don't forget to register for our Amateur to Expert 5 Day Workshop here:

https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Laurier Mandin is a product marketing expert with over 30 years of experience helping innovators create and sell products people truly need.

He's the author of "I Need That: Creating and Marketing Products People are Compelled to Buy."

As the founder and lead consultant of Graphos Product, He's guided numerous startups and established brands to market success through need-centric product development and compelling marketing strategies.

With a deep understanding of consumer psychology and behavioral economics, Laurier brings a unique perspective to the world of product creation and marketing.

His insights have helped transform struggling products into market leaders and have launched numerous innovations to commercial success.

Connect with him here:

https://www.linkedin.com/in/lmandin/

https://www.facebook.com/graphosproduct/

https://www.instagram.com/graphoscanada/

Don't forget to click below to register for our "Amateur To Expert On LinkedIn" 5- Day Workshop from January 26th - 30th:

https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Most people are heading into 2026 thinking they need to do more on LinkedIn.

- More posts.

- More formats.

- More features.

- More noise.

- That’s not the move.

In this episode, “The Three Priorities You Must Have on LinkedIn in 2026,” I break down what actually drives visibility, engagement, and revenue moving forward, and what you can safely stop overcomplicating.

Here’s the truth:

LinkedIn doesn’t reward hustle.

It rewards clarity, consistency, and connection.

The three priorities every professional needs dialed in are:

1. First, your LinkedIn profile.

If your profile doesn’t clearly communicate who you help, how you help them, and why it matters, no amount of content will convert.

Your profile is not a resume in 2026. It’s your positioning page.

2. Second, who you’re connecting with.

Growth is not about adding more people. It’s about adding the right people, ideal clients and business allies who can lead to conversations, collaborations, referrals, and opportunities.

Random connections dilute results.

3. Third, and most importantly....your content.

Not content for likes.

Not content for trends.

But content that builds know, like, and trust.

Quality content is what turns visibility into credibility.

Credibility into conversations.

And conversations into revenue.

If your content doesn’t engage the right audience in the right way, nothing else works.

This episode walks through how these three priorities work together as a system, and how to simplify your LinkedIn strategy so it actually supports your business goals in 2026.

If you want LinkedIn to stop feeling noisy, unpredictable, or exhausting, start here.

Click HERE if you'd like to register for our "Amateur to Expert on LinkedIn" 5-Day workshop from Jan 26th - 30th.