Facebook, TikTok, Google, Pinterest, or some other “must-try” platform… where should you be advertising your ecomm store?

If you’re feeling overwhelmed by too many ad platform choices - In this episode of Ad Spend Secrets, Luke Smith (founder of Simply Converting), shares where Shopify stores and ecom brands should invest their ad dollars and when.

Beyond budget considerations, Luke unpacks the often-overlooked resource constraints that doom multi-platform strategies from the start.

You’ll also learn the strategic approach to organic content testing that savvy brands use before investing a single ad dollar. And why building presence on a platform before advertising dramatically improves performance metrics.

You’ll also hear why Meta and Google remain the platforms of choice for so many ecommerce stores… but are these actually the best platforms for you?

Key Points

00:01:30 Algorithm learning phases
00:02:00 Creative resources
00:03:10 Organic approach
00:04:30 Google and Meta
00:05:50 Email
00:06:40 Repurposing TikTok
00:07:20 The "golden three"

Tune in now to build a more effective advertising strategy for your business.

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