Choosing the right setting can supercharge your book sales. Some people read a book just for its setting. A good setting can lead to spin-off products like board games, art books, coloring books, calendars, comic books, and even movies.
Setting not only turns people on to a story, but it also turns people off.
Every author must answer the question, “How can I place my story in a setting that readers want to spend time in?” And the answer to that question is an art and practice called worldbuilding.
In this week’s episode, you’ll hear from Seth Ring, an author and expert worldbuilder. He co-hosts the WorldCraft Club podcast and teaches people how to build the worlds for their stories.
You’ll learn

• Three techniques for building a captivating world
• How to choose the right setting for your readers
• How setting can impact sales and reader enjoyment

Listen in or check out the blog to discover the power of creating immersive settings that captivate readers, leave a lasting impact, and boost book sales.

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Sometimes in marketing, it pays to zig when everyone else is zagging. In this digital age, when authors race to do everything online, it's easy to forget the magic of face-to-face interactions. Personal connections can transform your relationship with your readers and fellow authors.
A book festival is a fantastic way to meet with readers and writers at the same time in real life. But what is a book festival, and how can you organize one?
In this week's episode, I asked Dave Cohen to talk with us about book festivals. He's a British writer with more than four decades of experience writing comedy for the BBC. He saw a void in his community and stepped up to the plate for readers and authors_._ You'll learn
· What a book festival is
· Three types of book festivals (and which might fit your book best)
· How the format could boost your book sales
If you've wished for an in-person venue to sell books and connect with readers and authors, listen in or read the blog version and see how you might be able to grant your own wish.

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As Yoda says, “Difficult to see the future is.” But difficult is not impossible. Causes have effects, and the more you have a sense of the rhythms of the past, the better you can sense the future.
If it takes you two years to write a book, you owe it to yourself to ask, “What kinds of books will be popular in two years?” Reader preferences change over time, but sometimes they change rapidly. If you don’t keep up, you may get stuck writing a book people no longer want to read.
So, how can you determine what will be popular in a few years?
In this week’s episode, I speak with Alexander Macris about how history’s cyclical patterns can give us clues about what types of literature will resonate in the future. You’ll learn

• Why certain themes and plots are failing miserably in our current moment
• Where to find past ideas that are likely to resonate in the future
• Why certain themes resonate at different times in history

Listen in or read the blog version of this episode to get a head start on writing a book with themes that will resonate with readers in the future.

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