Are your book sales starting to dip a bit? Perhaps your book sales were once great and are now starting to fall. You may see this drop in sales for several reasons, but you don’t have to stand by and watch them drop indefinitely.
Most bestselling books see their highest sales during the pre-order period, followed by the launch month, and then experience a slow, steady decline. But you can extend a book sales lifecycle.
In this week’s episode, we’ll talk about

• Why your sales may be declining
• Which sales problems you can fix (or not)
• How to reinvigorate your sales (sometimes with very little extra investment!)

Listen in or check out the blog post to discover why your sales might drop and get a robust list of marketing strategies to boost them back up.

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The Holy Grail for many authors is to write a popular book series where readers of book one go on to read book two and so on. Writing a popular book series provides many marketing advantages, namely that your advertising is far more profitable.
But writing a series is also risky. Generally, you can only sell subsequent books to folks who purchased, read, and enjoyed the first book in the series.
For some authors, writing books in a series has shackled their otherwise good books to a relatively unappealing freshman effort.
So, how do you know if your book is a good fit for a series?
In this week’s episode, you’ll hear from Kristina Stanley, best-selling, award-winning author and the founder of Fictionary.co. We discuss

• Two types of series
• How to know if your idea can sustain a series
• Strategies for release and promotion of books in a series

Listen in or check out the blog version of this episode to learn about the many marketing advantages a completed series provides and how you can write a successful series.

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I'm excited to announce that tickets are now for sale for the 2025 Novel Marketing Conference. The conference will be held in Austin, Texas, on January 17th and 18th. This event is not a typical writer's conference where you learn how to write and publish a book. Our conference is focused on book marketing, and our goal is to help you make 2025 the best year of your author career so far!
In this episode, you'll find out
· Three special ingredients that make the Novel Marketing Conference unique
· How this year's conference will differ from last year's
· Why we've made certain deliberate choices for this year's conference
Listen in or check out the blog version of this episode to get details about the 2025 Novel Marketing Conference.

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