Are your book sales starting to dip a bit? Perhaps your book sales were once great and are now starting to fall. You may see this drop in sales for several reasons, but you don’t have to stand by and watch them drop indefinitely.
Most bestselling books see their highest sales during the pre-order period, followed by the launch month, and then experience a slow, steady decline. But you can extend a book sales lifecycle.
In this week’s episode, we’ll talk about

• Why your sales may be declining
• Which sales problems you can fix (or not)
• How to reinvigorate your sales (sometimes with very little extra investment!)

Listen in or check out the blog post to discover why your sales might drop and get a robust list of marketing strategies to boost them back up.

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The Holy Grail for many authors is to write a popular book series where readers of book one go on to read book two and so on. Writing a popular book series provides many marketing advantages, namely that your advertising is far more profitable.
But writing a series is also risky. Generally, you can only sell subsequent books to folks who purchased, read, and enjoyed the first book in the series.
For some authors, writing books in a series has shackled their otherwise good books to a relatively unappealing freshman effort.
So, how do you know if your book is a good fit for a series?
In this week’s episode, you’ll hear from Kristina Stanley, best-selling, award-winning author and the founder of Fictionary.co. We discuss

• Two types of series
• How to know if your idea can sustain a series
• Strategies for release and promotion of books in a series

Listen in or check out the blog version of this episode to learn about the many marketing advantages a completed series provides and how you can write a successful series.

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I'm excited to announce that tickets are now for sale for the 2025 Novel Marketing Conference. The conference will be held in Austin, Texas, on January 17th and 18th. This event is not a typical writer's conference where you learn how to write and publish a book. Our conference is focused on book marketing, and our goal is to help you make 2025 the best year of your author career so far!
In this episode, you'll find out
· Three special ingredients that make the Novel Marketing Conference unique
· How this year's conference will differ from last year's
· Why we've made certain deliberate choices for this year's conference
Listen in or check out the blog version of this episode to get details about the 2025 Novel Marketing Conference.

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A few weeks ago, Dazed Digital published an article asking why men no longer read novels. The article itself had no satisfying answers, but the question triggered a big discussion online, particularly on X, where everyone had a hot take.
But men are buying and reading books. And authors who write what men want to read are making millions of dollars.
In this week’s episode, you’ll hear from Alexander Macris, who wrote a rebuttal of sorts to the assumption that men don’t read novels.
In our conversation, you’ll learn
· What men are (and are not) reading and why
· How to write for male readers
· Which storylines male and female readers want to read
· How to market books to men
Listen in or check out the blog version of this episode for some surprising insight into what male readers are (and aren’t) looking for in a novel.

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Authors often refer to their books as "babies." As I've worked in the publishing world with authors and now that we are awaiting the birth of our fourth child, I'm starting to see a lot of similarities between birthing a book baby and a human baby.
We can learn a lot about delivering a book baby by looking at the process of delivering a real baby. In this week's episode, you'll gain insight on

• The author's experience in each stage of book-baby development
• How to cover the expenses related to holding your book baby for the first time
• How to nourish your book baby and promote healthy growth

Listen in or check out the blog version of this episode to find out what to expect when publishing a book and what your "book baby" needs for a healthy gestation, birth, and life.

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Novelists often struggle with what to write or say in their email newsletters, blogs, and podcasts. Unpublished novelists often feel like they have nothing to talk about, and published authors know readers tire of constant book promotion emails.
So, what should novelists write about?
Writing a novel is a bit like woodworking. When you craft something from wood, you often have leftover pieces of lumber you can use elsewhere.
Savvy carpenters and writers know how to put the leftovers to use.
A novelist's leftover lumber is research!
In this week's episode, we'll visit with a historical novelist about how you can repurpose research.
You'll discover

• How to share your research in a way that interests your readers
• Logistical tips for conducting research on-site
• How to engage readers in different stages of your book's development

Listen in or check out the blog version of this episode. You might discover you have plenty of interesting bits about your novel to share with your readers.

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Have you ever wondered if a course would be a better way to present the material in your book? Have your readers asked you to develop your book into an online course?
You probably know that online courses tend to sell at higher price points than books, but you also know they are a lot of work.
Will it be worth it for you? For your readers?
I’ve been creating and teaching online courses for over a decade and had to learn many things the hard way.
In this week’s episode, you’ll learn the easy way about the lessons I learned the hard way.
We’ll discuss

• Which types of online courses work in different situations
• How you can make sure your course will sell
• Tips for creating your first course

Listen in or check out the blog post version of this episode to discover whether the material in your book could be presented in a course and become a secondary source of revenue for you.

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You probably know that offering a reader magnet on your website is imperative to growing your email list, tantalizing readers with a sample of your writing, and eventually getting them to buy your book.
If you write novels, your reader magnet should be a short story, but if you don’t know how to write a great one, you’ll miss out on the many advantages short stories provide.
In this week’s episode, Steve Diamond, author and cohost of the Writer Dojo podcast, and I discuss the art of writing short stories.
You’ll learn

• The biggest mistake authors make when publishing short stories
• How short story techniques differ from those used in long-form pieces
• Two exercises that will build your short-story-writing muscles

Listen in or read the blog version to discover all the ways writing short stories can benefit you, and learn to write a great one.

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