Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies

Auteur(s): Jeremy Enns & Justin Jackson | Podcast Growth Marketing & Promotion Experts
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  • Résumé

  • It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts? What does the data say about how to structure your show and episodes? Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the annual Podcast Marketing Trends Report, our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the latest report at podcastmarketingtrends.com.
    © 2025 Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts
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Marketing et ventes Réussite personnelle Économie
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Épisodes
  • What Everyone’s Getting Wrong About Video Podcasting & YouTube | Podcast Strategy

    What Everyone’s Getting Wrong About Video Podcasting & YouTube | Podcast Strategy
    Apr 16 2025
    Video is changing podcasting, probably forever and probably in ways we can’t predict. But while conversations and debates about the risks and upsides to creators as well as the industry as a whole are inescapable right now, they all seem to be missing the key point: That this isn’t a conversation about different consumption mediums and file delivery formats.It’s a conversation about YouTube as a platform, and the power, influence, and magnetism it exerts on every person on the internet.📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do betterTopics Covered00:00 Is video podcasting a threat or opportunity? 04:21 Video’s impact on podcast discovery 07:49 YouTube's dominance over content consumption 10:26 Leveraging YouTube for podcast growth 18:03 The future of podcasting on YouTube 34:16 The opportunities pitfalls of short-form content 37:28 YouTube vs. podcast content 42:41 The long-term value of “slow content” 45:06 Case study: Jay Clouse’s YouTube strategy 51:45 Case study: Chris Stone's YouTube strategy 56:08 What is a podcast anymore, anyways?⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourceTom Webster Mark Manson Mr. Beast Mark Asquith from Captivate Jay Klaus of Creator Science Philip Pape of Wits and WeightsAustin Kleon April Dunford's book, "Obviously Awesome" Additional ResourcesSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedbackPodcast Strategy The difference between an effective show—one that does the job you created it to do—and one that is an endless drain on your time, energy and bank account comes down to your strategy… or lack thereof. Strategy is an oft-misunderstood term that encompasses, guides, and grounds the intentional decisions around every aspect of your show and marketing, including your show concept, positioning, format, content strategy, packaging, monetization strategy, promotion, and more. In short, the answers to any marketing question are based in your strategy. Which means without a clearly defined strategy, you’re shooting in the dark, and unlikely to ever get the results you’re looking for from your podcast, whether that’s audience growth, customer acquisition, or both.About Podcast Marketing Trends ExplainedPodcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster.On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition.The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm.
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    1 h et 10 min
  • What Podcast Listeners Say About How They Discover Shows (& Why They Stop Listening) | Podcast Listener Psychology

    What Podcast Listeners Say About How They Discover Shows (& Why They Stop Listening) | Podcast Listener Psychology
    Apr 9 2025

    There’s no shortage of advice to be found on how to grow your audience. But how closely does that advice align with how podcast listeners say they actually find, choose (and abandon) the shows they listen to?

    It turns out, there are a number of surveys that have asked listeners to share their discovery and consumption habits. And while the data can sometimes contradict itself, it offers us as creators a peek behind the curtain into podcast listeners’ hidden psychology, so that we can better meet them where they’re at with our marketing and our shows.

    What’s more, this data offers us a blueprint for the questions to ask (and avoid) when conducting our own listener research.
    📊 What did you think of this episode? Click to cast your vote:
    🤩 Nailed It!
    🙂 Solid
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    😒 Do better


    Topics Covered

    00:00 Should you listen to your listeners feedback?
    05:42 The Mom Test
    08:23 How listeners discover podcasts: Active vs. passive
    16:07 Understanding the broader context behind audience behaviour
    26:33 Discovery doesn't matter without distinctiveness
    31:02 Why listeners stop listening
    39:13 Doing your own audience research


    ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️


    Resource

    The Mom Test by Rob Fitzpatrick
    Write Useful Books by Rob Fitzpatrick
    Atomic Habits by James Clear.
    Life Profitability by Adii Pienaar.
    Tom Webster



    Additional Resources

    Subscribe to Podcast Marketing Trends Explained

    Check out the Podcast Marketing Trends 2024 Report

    Subscribe to the Scrappy Podcasting Newsletter

    Try Transistor.fm for free for 14 days


    ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

    Podcast Packaging
    You’ve probably heard that content is king. The problem is that no one—literally not one single listener—will consume your content without first passing through the gatekeeper that is your show’s “Packaging”—including your show title, cover art, episode titles, and descriptions.

    While these elements are often afterthoughts to the podcast content itself, they have the power to single-handedly attract or repel would-be listeners, making them an unignorable aspect of podcast marketing strategy

    About Podcast Marketing Trends Explained
    Podcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster.

    On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition.

    The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm.
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    46 min
  • Exactly How Your Show Name & Cover Art Impact Growth (According to Data) | Podcast Packaging

    Exactly How Your Show Name & Cover Art Impact Growth (According to Data) | Podcast Packaging
    Apr 2 2025
    People make decisions based on the information they have available to them. When it comes to podcast discover, that information almost always consists of just two elements: Your show title and cover art. These two elements, then, are the first and more impactful listener filter. Get them wrong, and you’ll miss out on a constant stream of your ideal listeners who are passing the show over because they don’t realize it’s relevant or aligned with their taste. But what does the “wrong” title or cover art even look like? And more importantly, what does the “right” packaging for your show look like (if it even exists). In this episode, we break down the data from the 2024 Podcast Marketing Trends Report to identify what high-growth shows do differently when it comes to crafting their packaging—and how you can borrow those lessons to help increase your show's growth potential.📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do betterTopics Covered00:00 Why packaging matters 00:42 Behind the scenes of our cover art development 07:33 Attributes of memorable podcast titles 20:51 Why artwork matters more than most people realize 24:48 Analyzing podcast cover art effectiveness 27:02 Host photos on cover art 33:05 Designing distinctive visual elements 34:24 Your artwork's primary job 38:06 Developing taste for good artwork & titles 44:52 Investing in professional help 46:05 Our favorite podcast titles 50:23 Our favorite podcast cover art 56:25 Perfect pairings of titles and cover art 01:01:32 Final thoughts and listener requests⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourceHello, My Name is Awesome by Alexandra Watkins Stand the Fck Out* by Louis Grenier Holly Arnett The Dipby Seth Godin Purple Cow by Seth Godin Meatball Sundae by Seth Godin Crypto Confidential by Nat Eliason Additional ResourcesSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedbackPodcast Packaging You’ve probably heard that content is king. The problem is that no one—literally not one single listener—will consume your content without first passing through the gatekeeper that is your show’s “Packaging”—including your show title, cover art, episode titles, and descriptions.While these elements are often afterthoughts to the podcast content itself, they have the power to single-handedly attract or repel would-be listeners, making them an unignorable aspect of podcast marketing strategyAbout Podcast Marketing Trends ExplainedPodcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster.On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition.The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm.
    Voir plus Voir moins
    1 h et 4 min

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